Audiobrain

Last updated
Audiobrain
Industry Sonic branding
Founded2003
FounderAudrey Arbeeny
Headquarters
Website audiobrain.com

Audiobrain is a sonic branding firm based in New York City.

Contents

History

Audiobrain was founded in 2003.[ citation needed ]

Audrey Arbeeny, Audiobrain’s Owner, Founder and Executive Producer, currently teaches Sonic Branding at New York's Pratt Institute. [1]

Projects

Notable projects of Audiobrain’s include the sonic branding for Microsoft’s Xbox 360 (including the sound logo and user interface sounds), [2] sonic branding for author David Meerman Scott’s World Wide Rave, [3] Virgin Mobile USA’s product sonification, [4] and Major League Soccer's Official Anthem. [5]

Audiobrain also serves as Music Supervisors for NBC Sports and Olympics, [6] and received an Emmy Award for their work on the NBC Beijing Olympics Broadcast. [7]

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References

  1. Audiobrain's Audrey Arbeeny Receives Emmy Nomination Archived May 28, 2010, at the Wayback Machine . Pratt Institute Blog. Retrieved 2010-10-19
  2. New Media: Sonic Branding Firms Get Increase in Sales Volume. Brandweek. Retrieved 2010-10-19.
  3. How will YOU create a World Wide Rave? WebIncNow. Retrieved 2010-10-19.
  4. Companies Seek Signature Sound. Variety. Retrieved 2010-10-19.
  5. Official Theme: Processional Anthem, Choral Version. Amazon.com. Retrieved 2010-10-19.
  6. Audiobrain Meets NBC: Creating Music for the Beijing Olympics Fast Company. Retrieved 2010-10-19.
  7. July 2009 Member News Archived February 15, 2011, at the Wayback Machine . DMI Member Resources. Retrieved 2010-10-19.