Type | Private |
---|---|
Industry | Online services |
Founded | 2014 |
Fate | Acquired by ReverbNation |
Headquarters | Queens, New York |
Key people | Alex Jae Mitchell (Co-Founder), Benjamin Sklovsky (Co-Founder) |
Products | Market research Online service provider |
Website | Audiokite.com |
Audiokite is an online market research company based in New York, offering consumer research and opinion polling to musicians and labels. [1] [2] [3] Using the Amazon Mechanical Turk service and an internal reviewer filtering process, the service streams music over the internet to U.S.-based music consumers and administers a survey. [4] The results are organized into a report, which determines eligibility for a variety of discounts and opportunities through partnerships with music services including Bandzoogle, New Artist Model, Feature.fm and others. [1] [5]
In an article about data in the modern music industry, Forbes noted that "More and more artists are A/B-testing their music, either on their own or through market research services like Audiokite." [3]
The company was founded in 2014 by the musician Alex Jae Mitchell and law student Benjamin Sklovsky, following their previous music venture. [6] Citing the accessible price point, the service earned praise from members of the music technology community following its launch. [7]
In 2015, Audiokite won the SF Music Tech Summit Startup Innovators Challenge. [8]
In 2016, the company pitched in the first Canadian Music Week Startup Launchpad. [9]
Audiokite was acquired by ReverbNation in November 2016 for an undisclosed sum. [10] [11] ReverbNation CEO Mike Doernberg reported the reasoning behind the acquisition was to "deliver more comprehensive and insightful information to promoters of festivals, licensing companies and radio at a much broader scale." [10]
Rakuten Group, Inc. is a Japanese electronic commerce and online retailing company based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around Rakuten Ichiba, its business-to-many ecommerce platform and one of the largest e-commerce sites in the world, its businesses include financial services utilizing financial technology, as well as digital content and communications services such as messaging app Viber, e-book distributor Kobo, and Japan's fourth mobile carrier Rakuten Mobile. Rakuten has 14,826 employees worldwide, operating in 29 countries and regions, and its revenues totaled US$7.2 billion with operating profits of about US$347.9 million as of 2016. Rakuten is the official sponsor of the Spanish football club FC Barcelona as of 2021. It is often referred to as the "Amazon of Japan".
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