Augmented web

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The Augmented Web is a combination of HTML5, Web Audio, WebGL, and WebRTC that improves the experience of users on existing pages on the web. [1] From 2020s more known as web-based Augmented Reality or WebAR, which is about the use of augmented reality elements in browsers.

Contents

It was the focus of a Birds of a Feather meeting at ISMAR2012 and is now the focus of the W3C Augmented Web Community Group. [2]

Features

Browser augmented reality for smartphones has a number of features that distinguish it from similar content in special apps.

Limitations

Implementation

Industries

Where WebAR can be used from virtual guides, which can help students navigate through campus to virtual film posters:

Examples

Future

Taking AR to the web may be the best option to grant this technology a future. By freeing smartphone users from having to install numerous apps, WebAR can make Augmented Reality far more accessible for them and more beneficial for business. The further development of the WebAR can be accelerated by the widespread social acceptance of the headsets that can give the whole other level of AR experience. This means instant access to the information when the contextually relevant content is appearing as the person's real background is changing. [5]

See also

Related Research Articles

Augmented reality View of the real world with computer-generated supplementary features

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive, or destructive. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

Augmented learning is an on-demand learning technique where the environment adapts to the learner. By providing remediation on-demand, learners can gain greater understanding of a topic while stimulating discovery and learning.

Wikitude

Wikitude is a mobile augmented reality (AR) technology provider based in Salzburg, Austria. Founded in 2008, Wikitude initially focused on providing location-based augmented reality experiences through the Wikitude World Browser App. In 2012, the company restructured its proposition by launching the Wikitude SDK, a development framework utilizing image recognition and tracking, and geolocation technologies.

Nokia Point & Find is a mobile application, which lets you point your Nokia smartphone camera at objects and images you want to know more about, to find more information. It is a visual search technology that uses the phone's camera to obtain information by using image recognition to identify objects, images and places in the physical world in real-time. For example, one can use the application to find information on movies by pointing the camera at movie posters and then view reviews, or find tickets at nearby theaters. Its uses include city landmark tagging, barcode scanning for comparison shopping and 2D barcode scanning and finding information related to products and services based on content provided by third party publishers.

Layar

Layar was a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They created a mobile browser app called Layar. The browser allowed users to find various items based upon augmented reality technology.

Junaio was an Augmented Reality browser designed for 3G and 4G mobile devices. It was developed by Munich-based company Metaio GmbH. It provided a Creator application and an API for developers and content providers to generate mobile Augmented Reality experiences for end-users. The smartphone app, for Android and iPhone platforms, and API were free to use.

Mobile Business Intelligence is defined as “Mobile BI is a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets, to enable effective decision-making and management support, for the overall purpose of increasing firm performance.”. Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments or associated costs and incomes.

Aurasma was Autonomy's augmented reality platform. It was available as a software development kit or as a free app for iOS- and Android-based mobile devices. Aurasma's image recognition technology used a smartphone's or tablet's camera to recognize real world images, augmenting physical content with animations, videos, 3D models and/or web pages.

An app store is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the computer itself. Complex software designed for use on a personal computer, for example, may have a related app designed for use on a mobile device. Today apps are normally designed to run on a specific operating system—such as the contemporary iOS, macOS, Windows or Android—but in the past mobile carriers had their own portals for apps and related media content.

Metaio was a privately held Augmented Reality (AR) company that developed software technology and provided augmented reality solutions. Headquartered in Munich, Germany, with subsidiaries in San Francisco, California, New York City, New York and Dallas, Texas, metaio provided a software development kit (SDK) for programming PC, web, mobile and custom offline augmented reality applications. Additionally, Metaio was the creator of Junaio, a free mobile AR browser available for Android and iOS devices. On 28 May 2015 it was reported that Metaio GmbH was acquired by Apple Inc for an undisclosed sum.

Screen–smart device interaction

Screen-Smart Device Interaction (SSI) is fairly new technology developed as a sub-branch of Digital Signage.

Sketchfab

Sketchfab is a platform to publish, share, discover, buy and sell 3D, VR and AR content. It provides a viewer based on the WebGL and WebXR technologies that allows users to display 3D models on the web, to be viewed on any mobile browser, desktop browser or Virtual Reality headset.

Far-Play

Far-Play is a software platform developed at the University of Alberta, for creating location-based, scavenger-hunt style games which use the GPS and web-connectivity features of a player's smartphone. According to the development team, "our long-term objective is to develop a general framework that supports the implementation of AARGs that are fun to play and also educational". It utilizes Layar, an augmented reality smartphone application, QR codes located at particular real-world sites, or a phone's web browser, to facilitate games which require players to be in close physical proximity to predefined "nodes". A node, referred to by the developers as a Virtual Point of Interest (vPOI), is a point in space defined by a set of map coordinates; fAR-Play uses the GPS function of a player's smartphone—or, for indoor games, which are not easily tracked by GPS satellites, specially-created QR codes—to confirm that they are adequately near a given node. Once a player is within a node's proximity, Layar's various augmented reality features can be utilized to display a range of extra content overlaid upon the physical play-space or launch another application for extra functionality.

Tango (platform) Mobile computer vision platform for Android developed by Google

Tango was an augmented reality computing platform, developed and authored by the Advanced Technology and Projects (ATAP), a skunkworks division of Google. It used computer vision to enable mobile devices, such as smartphones and tablets, to detect their position relative to the world around them without using GPS or other external signals. This allowed application developers to create user experiences that include indoor navigation, 3D mapping, physical space measurement, environmental recognition, augmented reality, and windows into a virtual world.

Kubity Cloud-based 3D communication tool

Kubity is a cloud-based 3D communication tool that works on desktop computers, the web, smartphones, tablets, augmented reality gear, and virtual reality glasses. Kubity is powered by several proprietary 3D processing engines including "Paragone" and "Etna" that prepare the 3D file for transfer over mobile devices.

Progressive web application Web application built using common web technologies and intended to work on any standards-compliant browser and looking like a native application

A progressive web application (PWA), commonly known as a progressive web app, is a type of application software delivered through the web, built using common web technologies including HTML, CSS, JavaScript, and WebAssembly. It is intended to work on any platform that uses a standards-compliant browser, including both desktop and mobile devices.

GoMeta is an American software company headquartered in San Diego. The company was founded by Dmitry Shapiro, Sean Thielen, and Jonathan Miller in September 2016. GoMeta's Koji platform lets non-technical individuals create and publish mini apps, progressive web applications that run on all devices and operating systems, and embed inside of social networks and messengers.

Commercial augmented reality (CAR) describes augmented reality (AR) applications that support various B2B (Business-to-Business) and B2C (Business-to-Consumer) commercial activities, particularly for the retail industry. The use of CAR started in 2010 with virtual dressing rooms for E-commerce.

References

  1. . "Augmented Web Demos". W3C. Retrieved Dec 15, 2012.
  2. . "WebAR – augmented reality in browser". Look in VR. Retrieved Oct 19, 2020.
  3. . "caniuse.com". caniuse.com. Retrieved Dec 15, 2012.
  4. 1 2 . "WebAR: How It's Changing the Future of Augmented Reality". Perfectial.
  5. "Jumanji: The Next Level - WebAR Experience!". 8th Wall.