Aurora (typeface)

Last updated
Aurora
Category Serif
Classification Transitional
Designer(s) Jackson Burke
Foundry Mergenthaler Linotype Company
Date released 1960
Design based on Corona

Aurora is a serif typeface, designed by Jackson Burke (the successor to Chauncey H. Griffith at Mergenthaler Linotype) in 1960. The font is a darker derivative of the Corona typeface, initially designed for the Canada NewsWire.

In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is a sans-serif one. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic", and serif typefaces as "roman".

Typeface set of characters that share common design features

In typography, a typeface is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry. For example, "ITC Garamond Bold Condensed Italic" means the bold, condensed-width, italic version of ITC Garamond. It is a different font from "ITC Garamond Condensed Italic" and "ITC Garamond Bold Condensed", but all are fonts within the same typeface, "ITC Garamond". ITC Garamond is a different typeface from "Adobe Garamond" or "Monotype Garamond". There are thousands of different typefaces in existence, with new ones being developed constantly.

Jackson Burke was an American type and book designer. After studying at the University of California, Berkeley, he succeeded C.H. Griffith as Director of Typographic Development at Mergenthaler Linotype from 1949 until 1963, where he designed several type faces.

The News 706 typeface by Bitstream Inc. is almost identical to Aurora.

Bitstream Inc. typeface foundry

Bitstream Inc. was a type foundry that produced digital typefaces. Founded in 1981 by Matthew Carter and Mike Parker among others, it claims to be the oldest such company. It was located in Marlborough, Massachusetts. The font business, including MyFonts, was acquired by Monotype Imaging in March 2012. The remainder of the business, responsible for Pageflex and Bolt Browser, was spun off to a new entity named Marlborough Software Development Holdings Inc. It was later renamed Pageflex, Inc following a successful management buyout in December 2013.

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References

International Standard Book Number Unique numeric book identifier

The International Standard Book Number (ISBN) is a numeric commercial book identifier which is intended to be unique. Publishers purchase ISBNs from an affiliate of the International ISBN Agency.