Ausfilm

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Ausfilm, originally Export Film Services Association, is an Australian government-industry partnership that acts as a national content attraction organisation. Headquartered in Sydney, Ausfilm also has an office in Los Angeles, California.

Contents

History

Ausfilm was established in 1994 as the Export Film Services Association after Austrade recognised potential opportunities for the country in the American market. It was converted to an incorporated association, Ausfilm International Inc., in 1998. [1]

In October 2019, Kate Marks, who had for five years been executive vice president of international production in Ausfilm's Los Angeles office, was appointed CEO, replacing Debra Richards. At that time, Sam Mostyn was chair of the Ausfilm board. [2]

Emma Drummond, head of legal and business affairs for VFX studio Animal Logic, along with Dale Roberts, general manager of KOJO Studios, were appointed to the board in September 2021. [3]

In 2023/24, Ausfilm handled enquiries worth around A$3.9 billion. [4]

Description and functions

Ausfilm is headquartered at Fox Studios Australia in Sydney and also maintains an office in Los Angeles, US, in order to attract investment in Australian films. [2] One of its main goals is to get film production work done in Australia. [1]

It is a membership-based organisation, its members including all types of companies providing film industry services, including entertainment travel companies. [5] Its members include nine federal, state, territory, and local government screen agencies and 50 corporate businesses. Ausfilm receives an annual grant from the Australian Government, and provides a report to the government on its operations and the state of the film industry each year. [4]

The organisation connects the international film community with Australia's screen incentives, talent and facilities. It is composed of private-sector screen production service companies as well as the federal Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts and relevant state government bodies. [6]

The Ausfilm team in LA meets regularly with Australian writers, director, and producers, whether visiting or based there, and aim to help them connect with clients who could help progress their projects. It also works with independent production companies in LA who are working with or seeking an Australian screenwriter, and may help to connect them to an Australian producer. [1]

Ausfilm markets the Australian Screen Production Incentive (ASPI) scheme, which offers location, PDV (post, digital, and visual effects), and producer offsets. [6]

It also writes submissions to all levels of government about specific matters, for instance "The Art of Tax Reform" consultation by the NSW Government. [4]

People

Board members elected for a three-year term from September 2025 include: [7]

Publications

Ausfilm publishes an annual magazine, Ausfilm Magazine, each containing articles around a theme pertaining to the film industry. [8]

In 2006, Ausfilm published a map of Australia titled "Australia, anywhere you want to be", with names of places across the world superimposed on locations in Australia, for instance New York City on Melbourne; Canada, Italy, Costa Rica at locations across Western Australia; Munich on Adelaide; Mars on regional South Australia; and Miami in South East Queensland. [9]

References

  1. 1 2 3 Windsor, Harry (30 March 2017). "The Ausfilm team on flying the flag in LA and attracting global projects to Oz". IF Magazine . Retrieved 18 June 2020.
  2. 1 2 Blackiston, Hannah (11 October 2019). "Ausfilm appoints Kate Marks as new CEO". Mumbrella . Archived from the original on 14 October 2019. Retrieved 2 November 2025.
  3. Slatter, Sean (8 September 2021). "Emma Drummond and Dale Roberts appointed to Ausfilm board". IF Magazine. Archived from the original on 8 October 2024. Retrieved 2 November 2025.
  4. 1 2 3 Submission [to the] NSW Government: The Art of Tax Reform (PDF). Ausfilm. 15 August 2025. Archived from the original (PDF) on 2 November 2025. Retrieved 2 November 2025. Ausfilm response to NSW Government "The Art of Tax Reform" consultation: August 2025
  5. Harrison, James (31 May 2022). "Ausfilm predicts local film and TV industry will thrive under the Location Incentive Grant". Travel Weekly. Archived from the original on 2 November 2025. Retrieved 2 November 2025.
  6. 1 2 "Partners (Great Mate)". Australians in Film . 13 May 2022. Archived from the original on 20 March 2025. Retrieved 2 November 2025.
  7. "Ausfilm board welcomes back Dale Roberts, re-elects Nerissa Kavanagh". IF Magazine. 19 September 2025. Archived from the original on 19 September 2025. Retrieved 2 November 2025.
  8. "Magazine". Ausfilm. 20 July 2025. Retrieved 2 November 2025.
  9. "Australia, anywhere you want to be, AusFilm, 2006". Queensland Historical Atlas. 30 September 2010. Archived from the original on 14 July 2025. Retrieved 2 November 2025.