Australian Fresh Produce Alliance Ltd [1] | |
| Founded | 14 March 2019 |
|---|---|
| Headquarters | Melbourne, Victoria, Australia |
| Location |
|
| Members | 11 Companies |
| Website | freshproduce |
The Australian Fresh Produce Alliance (AFPA) is a national organisation representing major growers and suppliers in the industry of fresh fruit and vegetables in Australia. Founded in 2019, the AFPA was established to provide a unified voice on issues affecting the production, supply, and sustainability of fresh produce for both domestic and export markets. [2] [3]
AFPA was launched in March 2019 by fourteen 'member companies', consisting of 2PH Farms, Costa Group, Driscoll's, Freshmax, Fresh Produce Group, Fresh Select, Mackays, Montague, One Harvest, Perfection Fresh, Piñata Farms, Premier Fresh Australia (then 'LaManna Premier Group'), Rugby Farms, Mitolo Group. At the time of the founding, the member companies collectively represented approximately 50% of the industry’s value, generating more than $4.5 billion annually and employing around 15,000 people across 100 regional communities. [4] [5]
Later in August 2019, Victorian Senator Bridget McKenzie publically asked the standing Committee on Agriculture & Water Resources of the Australian Government to inquire into and report on growing Australian agriculture to $100 billion by 2030. [6] Following the announcement, the AFPA quickly engaged in policy discussions, submitting recommendations on harvest labour services and contributing to the Agriculture to 2030 inquiry. [7] [8]
From 2021 onwards, the AFPA strengthened its role as a key horticulture advocate, after publishing white papers on sustainability and domestic consumption trends, addressed issues such as Food and Grocery Code of Conduct reforms and modern slavery risk management in supply chains, along with multiple political and international supply achievements. Notbale achievements that were influenced by the AFPA included:
The below list of companies make up the eleven 'member companies', in which more than 20'000 employees and grower supplier network of over 1'000 growers are represented: [23]
|
|
| Name | Member Company |
|---|---|
| Richard Clayton | Australian Produce Partners |
| Anthony Di Pietro | Premier Fresh Australia |
| Jon Gleeson | Driscoll's |
| Matt Hood | Rugby Farm |
| Stephen Mackay | Mackays Marketing |
| Scott Montague | MD Montague |
| Anthony Poiner | Fresh Produce Group |
| Gavin Scurr | Piñata Farms |
| Michael Simonetta | Perfection Fresh Australia |
| Marc Werner | Costa Group |
| Name | Term | Member Company |
|---|---|---|
| Harry Debney [24] [25] | 2019 | Costa Group |
| Michael Simonetta [26] [27] | 2020 | Perfection Fresh |
| Anthony Di Pietro [28] [29] | 2021 | Premier Fresh Australia |
| John Said [30] [31] | 2022 | Fresh Select |
| Scott Montague [32] [33] | 2023 | MD Montague |
| Gavin Scurr [34] [35] | 2024 | Piñata Farms |
| Richard Clayton [36] [37] | 2025 | Australian Produce Partners |