Australian Marketing Institute

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The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers. [1] The AMI's core purpose is to support progress in the careers of their members and advance the marketing profession. [2] The AMI has over 30,000 marketers in its network and is certification body for the Certified Practising Marketer designation in Australia.

Contents

History

Founded in 1933 as the Institute of Sales and Business Management, in 1965 the name was changed to Institute of Sales and Marketing Executives, and in 1975 to its current name, Australian Marketing Institute. [3]

Structure

AMI operates under the direction of a National Board of Directors and the help of volunteer councilors known as the State Committees.

Current National Board of Directors

Previous National Board of Directors

TBA

Membership

In addition to corporate membership, there are several personal membership categories:

Certified Practising Marketer (CPM)

The AMI offers a designation for professional marketers - Certified Practising Marketer or CPM - recognition of formal education and successful application of marketing knowledge and skills. [4] [5]

To maintain their certification, CPMs are required to undertake a minimum of 100 hours of structured learning such as workshops, tertiary studies, forums and training.

Awards

The annual Awards for Marketing Excellence were founded in 1982. The Awards recognises notable achievements across 18 categories and presented 7 special awards: [6]

Special Awards

Past winners

Notable recipients include:

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References

  1. "Professional Memberships". University of Melbourne. Archived from the original on 1 March 2014. Retrieved 25 February 2014.
  2. Susanna Jaray (2005). Marketing. Career FAQs. p. 40. ISBN   9781921106149.
  3. D.G. Brian Jones; Mark Tadajewski (2016). The Routledge Companion to Marketing History. Routledge. p. 591. ISBN   978-1-134-68875-3.
  4. "CPM: CERTIFIED PRACTISING MARKETER". Archived from the original on 1 March 2014. Retrieved 25 February 2014.
  5. Melanie James (2006). Public Relations. Career FAQs. p. 35. ISBN   9781921106361.
  6. "AMI | 2018 Awards for Marketing Excellence". www.e-award.com.au. Archived from the original on 11 January 2018. Retrieved 10 January 2018.