BALR.

Last updated
BALR.
Company type Besloten vennootschap
Industry Fashion
Founded2013
Founders Demy de Zeeuw, Juul Manders, and Ralph de Geus
DefunctJuly 2025 (2025-07)
Headquarters
Amsterdam
,
Netherlands
Key people
 Demy de Zeeuw, Juul Manders, Ralph de Geus
Products Clothing, footwear, accessories
Parent Juramy
Website www.balr.com
Footnotes /references
[1]

BALR. was a Dutch premium lifestyle brand that sold branded casual clothing, footwear and accessories. The brand was known for its iconic designs with the colors black and white. The brand aimed to make the life of a professional football player accessible to a wider audience. [2] BALR. sold their products online and in store. [3] The brand filed for bankruptcy in July 2025. According to the company, this was due to rising costs, declining sales, and debt accumulated during the coronavirus crisis. In 2023, the company suffered a loss of over 1.7 million euros. In 2022, the company recorded a loss of 1.3 million euros. [4] [5]

Contents

History

The company was founded in 2013 by ex-professional football player Demy de Zeeuw and internet entrepreneurs Ralph de Geus and Juul Manders. [6]

Later, Eljero Elia and Gregory van der Wiel became shareholders, with the latter selling his shares in 2018. [7] De Zeeuw, Manders and De Geus came up with the concept. [8]

In 2014, a pop-up shop was opened in Amsterdam. [9] The first store opened on November 4, 2016 in Amsterdam at the Kalverstraat.

The label gained traction in 2014 when a lot of professional players started to get spotted with BALR. products, although they have no affiliation with the brand unlike with players that have a typical sponsorship deal. [10] [ failed verification ]

References

  1. ↑ "BALR. Oprichting: Private Company Information - CoutureFashion". Couturefashion.nl.
  2. ↑ "Demy De Zeeuw En Eljero Elia Beginnen Kleding Merk" [Demy De Zeeuw and Eljero Elia start a clothing brand.] (in Dutch). Manify. January 11, 2015. Archived from the original on May 21, 2016.
  3. ↑ "Emre Can is BALR's new brand ambassador". Fashion Network. April 19, 2022.
  4. ↑ "Kledingmerk BALR vraagt faillissement aan" [BALR files for bankruptcy]. nos.nl. 14 July 2025. Retrieved 15 July 2025.
  5. ↑ (in Dutch) https://www.ad.nl/economie/kledingmerk-balr-van-oud-voetballer-demy-de-zeeuw-vraagt-faillissement-aan~a26856bc/ . Retrieved 15 July 2025.{{cite web}}: Missing or empty |title= (help)
  6. ↑ "In conversation with Demy de Zeeuw". Master Expo. March 6, 2023.
  7. ↑ "Gregory van der Wiel verkoopt aandelen Balr" [Gregory van der Wiel sells his share of Balr.] (in Dutch). Algemeen Dagblad. July 18, 2023. Retrieved July 22, 2019.
  8. ↑ "BALR., wereldspeler via 1.200 influencers" [BALR. become world player via 1,200 influencers] (in Dutch). Kamer van Koophandel. July 16, 2019. Archived from the original on July 22, 2019.
  9. ↑ "Demy De Zeeuw Opent Eigen BALR. Pop-up Store. Fashion & Lifestyle TV. Retrieved May 11, 2016. Archived June 11, 2016, at the Wayback Machine
  10. ↑ "BALR. Luxury Sports Brand. SoccerBible. May 10, 2014. Retrieved May 12, 2016.
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