Categories | Parenting magazine |
---|---|
Frequency | Monthly |
First issue | 1935 |
Final issue | July 2013 |
Company | Meredith Corp. |
Country | USA |
Based in | New York City |
Language | English |
Website | www |
ISSN | 1092-1869 |
Babytalk, America's oldest baby magazine, [1] was launched in 1935 as a supplement to customers of a national cloth diaper delivery service based in New Jersey. The free monthly publication aimed to help new mothers trust their maternal instincts with "straight talk" from experts and real moms. Babytalk was part of The Parenting Group, which includes Parenting magazine; the Parenting.com website; Working Mother magazine; Conceive; MomConnection, an online research tool; and a custom content unit. Meredith Corporation, which owns American Baby, Babytalk's biggest competitor, bought Babytalk in May 2013 and shuttered the title. [2]
With a controlled circulation of 2,000,000, Babytalk reached more than 5.5 million readers a month through a combination of in-home subscriptions and distribution at baby retailers, maternity boutiques and OB/GYN offices across the country. Babytalk was distributed at Babies "R" Us, BuyBuyBaby, and Baby Depot, among others.
Many of the features in the magazine were reproduced on sister publication Parenting's website, Parenting.com. The site also features a Pregnancy Planner, with fetal development photos, a customized newsletter and pregnancy info synchronized to a mother's due date; a baby namer tool, with thousands of name descriptions; a fertility calculator, buying guides, blogs, along with resources for health and safety, and child development.
In 2001, Babytalk became the first parenting magazine to feature a child with Down syndrome on the cover. [3]
Editor-in-chief Susan Kane led the successful repositioning of all three publications in the Babytalk franchise in 2005 – Babytalk, Babytalk Mom-to-Be, and Babytalk First Months. Under Kane's leadership, Babytalk garnered several industry awards, including a 2005 American Society of Magazine Editors National Magazine Award win in the Personal Service category for an article on breastfeeding.[ citation needed ]
Beginning in 2005, Babytalk hosted "World's Biggest Playgroup" gatherings across the country. Aimed at new moms and their babies, this popular event featured live kids' entertainment, music classes, valet stroller parking, raffles, giveaways, and photo opportunities. In the past, the event has taken place in Westminster, California, [4] New York City, [5] and at the Mall of America in Minneapolis. [6]
The magazine encountered controversy in 2006 when the August issue depicted a breastfeeding baby on the cover. An Associated Press [7] article on public reaction to the image sparked hundreds of newspaper articles and TV segments highlighting the challenges that women face when attempting to breastfeed—along with more than 8,000 letters applauding the decision to feature a nursing mom on the cover of a national magazine.
Babytalk also partnered with Good Morning America on its annual Cover Contest for several years. In 2006, viewers voted online to choose the winner, Abigail Goldman of Cherry Hill, NJ, who appeared on the cover of the October 2006 issue of Babytalk and received a $5,000 shopping spree at Babies "R" Us.[ citation needed ]
Ana Connery was named editor of Babytalk in 2009, and was promoted to director of The Parenting Group's print content operations in September 2010. [8] In May 2013 the magazine was sold to Meredith Corp., and following the change in ownership it ceased publication. [9]
People is an American weekly magazine that specializes in celebrity news and human-interest stories. It is published by Dotdash Meredith, a subsidiary of IAC. With a readership of 46.6 million adults in 2009, People had the largest audience of any American magazine, but it fell to second place in 2018 after its readership significantly declined to 35.9 million. People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine. In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation, and advertising. People ranked number 6 on Advertising Age's annual "A-list" and number 3 on Adweek's "Brand Blazers" list in October 2006.
The National Childbirth Trust (NCT) is the UK's largest charity offering information and support in pregnancy, childbirth and early parenthood Since 1956 it has supported millions of parents through birth of their children and through early parenthood while bringing about advances in professional practice and public policy. The charity's mission is to support parents through the first 1000 days: from the beginning of pregnancy through to the child's second birthday.
William Penton Sears, also referred to as Dr. Bill, is an American pediatrician and the author or co-author of parenting books. Sears is a celebrity doctor and has been a guest on various television talk shows. Sears is a proponent of the attachment parenting philosophy and is most well known for authoring The Baby Book, which popularized that style of parenting.
Us Weekly is a weekly celebrity and entertainment magazine based in New York City. Us Weekly was founded in 1977 by The New York Times Company, who sold it in 1980. It was acquired by Wenner Media in 1986, and sold to American Media Inc. in 2017. Shortly afterward, former editor James Heidenry stepped down, and was replaced by Jennifer Peros. The chief content officer of American Media, Dylan Howard, oversees the publication.
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A pre-school playgroup, or in everyday usage just a playgroup, is an organised group providing care and socialisation for children under five. The term is widely used in the United Kingdom. Playgroups are the same as preschool education and nursery schools. They can provide full-time care, or operate for only a few hours a day during school term time or all year round. The business model of a playgroup has changed over time and they are now very similar to pre-schools, nurseries and schools. They are staffed by nursery nurses, nursery teachers or qualified nursery practitioners, and are run by private individuals or charities, rather than by the state or companies.
Art in America is an illustrated quarterly, international magazine concentrating on the contemporary art world in the United States, including profiles of artists and genres, updates about art movements, show reviews and event schedules. It is designed for collectors, artists, art dealers, art professionals and other readers interested in the art world. It has an active website, ArtinAmericaMagazine.com.
Transworld Skateboarding (TWS) is an international magazine on skateboarding that was based in Carlsbad, California, United States. The publication also ran an accompanying website and video production company. In February 2019, the publishers of Transworld magazine, The Enthusiast Network, were purchased by American Media, Inc. In March 2019, the print edition of Transworld magazine was discontinued. It continues as a digital brand.
Paula Patyk Spencer is an American journalist and author who specializes in parenting and family, pregnancy, women's health, and related social issues.
Mothering magazine was a magazine published from 1976 to 2011. Its tagline was "the magazine of natural family living" and it had a printed circulation of 100,000. The magazine was located in southern Colorado from 1976 to 1978, in Albuquerque, New Mexico from 1978 to 1984 and in Santa Fe, New Mexico from 1984 to 2011.
Parenting was a magazine for families and it was published in United States between 1987 and 2013. Its final headquarters was in Winter Park, Florida.
Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in raising their children. Subscribers were notified of the magazine’s dissolution via a postcard mailing in March 2022.
Babble was an online magazine and blog network targeting young, educated, urban parents. Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.
Conceive Magazine was a health and lifestyle publication that provided information about women's health and fertility, about various methods of conception, and about adoption. The magazine had its headquarters in Orlando, Florida. It was in circulation between 2004 and 2013.
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The social attitudes toward and legal status of breastfeeding in public vary widely in cultures around the world. In many countries, both in the Global South and in a number of Western countries, breastfeeding babies in open view of the general public is common and generally not regarded as an issue. In many parts of the world including Australia, some parts of the United States and Europe, along with some countries in Asia, women have an explicit legal right to nurse in public and in the workplace.
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The nation's oldest baby magazine, Babytalk was launched in 1935
Back in 2001, Babytalk was the first national parenting magazine to feature a baby with Down syndrome on its cover.
BabyTalk Magazine created The World's Biggest Playgroup, which was held in February 2005 at the new Time Warner Center in New York.
KI is again participating in the World's Biggest Playgroup event sponsored by Babytalk. This event is being held on November 10th at the Mall of America in Minneapolis, MN.