Barkley Inc.

Last updated
BarkleyOKRP
FormerlyBarkley Evergreen & Partners
PredecessorRipple Effects Interactive
Founded1964;61 years ago (1964)
Headquarters
Kansas City, Missouri
Website www.barkleyus.com

Barkley (formerly Barkley Evergreen & Partners), founded in 1964, is a Kansas City, Missouri, United States, based full-service advertising agency known for their work on Sonic Drive-In Restaurants [ citation needed ], [1] Planet Fitness, [2] and Dairy Queen. [2] Barkley is the largest independent advertising agency in Kansas City, and the seventh-largest independent advertising agency in the U.S. [3]

Contents

Jeff King is the current CEO. [4]

Acquisitions

Barkley acquired Pittsburgh-based Ripple Effects Interactive in March 2008. Ripple was rebranded BarkleyREI. [5]

Barkley announced the acquisition of Callahan, a Lawrence-based ad agency. [6] In September that same year, Keystone Capital, Inc. announced its investment in Barkley, the Kansas City metro area’s third-largest advertising agency. [7]

In early 2024, Barkley merged with OKRP to become BarkleyOKRP. [8] [9]

References

  1. ↑ "How a throwaway idea at the Barkley ad agency became the "Sonic guys", page 1 - News - The Pitch - The Pitch". www.pitch.com. Archived from the original on 2008-07-05.
  2. 1 2 "Barkley grew revenue with out-of-the-box client strategies". adage.com. 2021-06-07. Retrieved 2021-07-08.
  3. ↑ "Datacenter - Ad Age".
  4. ↑ Bonilla, Brian (6 March 2024). "Barkley and OKRP merge to form BarkleyOKRP". AdAge. Retrieved 1 August 2024.
  5. ↑ Tascarella, Patty (7 March 2008). "Ripple Effects acquired by Kansas City firm". bizjournals.com. Retrieved 2024-07-19.
  6. ↑ Collins, Leslie (24 May 2023). "Barkley acquires Lawrence ad agency Callahan". Kansas City Business Journal. Retrieved 2024-07-30.
  7. ↑ Collins, Leslie (16 October 2023). "Chicago firm invests in advertising agency Barkley". Kansas City Business Journal. Retrieved 2024-07-30.
  8. ↑ O’Brien, Kyle (2024-03-06). "Barkley and OKRP Are Merging to Become BarkleyOKRP". www.adweek.com. Retrieved 2024-07-23.
  9. ↑ "Barkley, OKRP merge to create 'big indie' agency". Marketing Dive. Retrieved 2024-08-01.
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