Batteries Plus stylized as Batteries+ (formerly Batteries Plus Bulbs, stylized as Batteries+Bulbs) is an American local specialty battery franchise that specializes in batteries, light bulbs, and device repair. Since its founding in 1988, the company has grown to 700+ retail locations with its corporate headquarters located in Hartland, Wisconsin.[1] The stores are known for carrying many out of production and hard to find batteries for older appliances and antique cars.[2]
Ron Rezetko founded Batteries Plus in 1988, opening the first store in Green Bay, Wisconsin. The company began as a specialized retailer focusing solely on batteries for a wide variety of applications including consumer electronics, automotive, industrial, and specialty use. As demand grew, the company expanded its offerings to include light bulbs and later added services such as smartphone repair and key fob programming.[3]
In 1992, Batteries Plus began franchising, with the first franchise location opened by Dan and Susan Manwaring in Fort Wayne, Indiana. In 1998, the company established its corporate headquarters in Hartland, Wisconsin.
The first Batteries Plus store was opened in Green Bay, Wisconsin in 1988
Batteries Plus Bulbs was acquired by Roark Capital Group in November 2007. Batteries Plus began offering franchise opportunities in 2010, which significantly accelerated its national expansion. In 2013, the brand changed its name to Batteries Plus Bulbs to reflect its broader product line. In July 2014 they rolled out a nationwide cell phone and tablet repair service.[4] In 2016 they expanded services to include automotive key cutting and programming.
In 2021, the company rebranded to its original name, Batteries Plus, and introduced the tagline "Power it. Light it. Fix it." to emphasize its range of products and services.[6]
2024–2025 expansion
In 2024, Batteries Plus signed 57 new franchise agreements across 11 states and opened 30 new stores.[7] In the first quarter of 2025, the company signed an additional 17 franchise agreements and opened eight new stores in seven states, including its first location in Hawaii. This brought the chain’s footprint to 48 U.S. states.[8]
Marketing
In May 2025, Batteries Plus launched a nationwide brand campaign titled "The Experts In Charge," which highlighted store associates as technical experts and emphasized personalized, in-store customer service across its network of over 730 locations.[9]
Supply chain
Between 2018 and 2025, Batteries Plus reduced its reliance on Chinese imports from 32% to 4% by diversifying sourcing to the United States, Vietnam, Malaysia, and other countries. This shift was intended to mitigate the impact of tariffs and strengthen the company’s supply chain resilience.[10]
Sustainability
In February 2025, to commemorate National Battery Day, Batteries Plus partnered with Cirba Solutions to promote battery recycling at more than 730 locations across the United States. The initiative aimed to recover critical minerals from used batteries and raise consumer awareness about responsible disposal.[11]
Community Outreach
Batteries Plus operates a corporate social responsibility program called Power with Purpose, which supports nonprofit organizations and local communities through charitable giving, volunteering, and sustainability initiatives. The program focuses on areas such as emergency preparedness and environmental stewardship, often partnering with schools, first responders, and community groups nationwide.
Products and Services
Batteries Plus offers a wide range of products and services, often carrying hard to find and niche products. The company's main products are batteries, including batteries for vehicles, smartphones, laptops, hearing aids, marine equipment, and industrial uses. Since the early 2010s, Batteries Plus has offered a variety of lighting solutions, including LED, CFL, halogen, and specialty bulbs. In 2014, the company started offering device repair for smartphones and tablets, as well as key fob programming and replacement services.
Batteries Plus carries a mix of name-brand products and its own private label offerings. Customers can find well-known brands such as Duracell, Energizer, and X2Power. In addition to these, the company sells a wide range of Batteries Plus-branded products, including alkaline batteries, portable batteries, flashlights, chargers, and phone accessories.
Business Model
Batteries Plus operates under a franchise model. Each location is independently owned and operated but follows corporate operations, product offering requirements, and customer service standards. Franchisees benefit from centralized marketing, supply chain management, and training programs.[12]
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