Baume (watch)

Last updated

Baume
Type Subsidiary of Richemont Group
Industry Watchmaking
Founded2018;4 years ago (2018)
FateMerged with Baume & Mercier
Headquarters Meyrin,
Parent Compagnie Financière Richemont SA
Website www.baumewatches.com

Baume is a Richemont sustainable watch brand. [1]

Background

Baume launched on May 15, 2018 [2] by the Switzerland-based luxury goods holding company, Richemont. [3] The name comes from the mother brand Baume & Mercier. However, Baume is a new brand that operates independently. [4] Baume watches are sold exclusively online and the brand only uses natural or recycled materials in the manufacturing process. [5] Its headquarters are located in Meyrin, in the canton of Geneva, Switzerland. Baume watches are designed in Geneva and assembled in Amsterdam. [6] The brand uses quartz and $15 automatic movements, made by the Swiss group Ronda and Myota, [7] a Japanese company. As of June 2020, the Baume brand merged with the established Richemont subsidiary Baume & Mercier and will offer full customer services to anyone who bought a Baume watch. Also, production moved to Baume & Mercier's workshop in Les Brenets.

Contents

Products

Custom Timepieces Edition

This is a fully customisable watch, designed through an online configurator with over 2000 permutations. [8]

Iconic Series

This watch is the brand's flagship. The product is updated seasonally, this automatic movement is crafted in a recycled, [9] recyclable aluminum case with a 100% recycled PET bracelet. [8]

Limited Edition

BAUME launched its first Upcycled Limited Edition watch [10] made out of Erik Ellington's [11] old skate boards [12] [13]

BAUME launched in February 2019 its second Upcycled Limited Edition, [14] made out of unused ski materials. [15]

Aesthetic Features

The crowns of Baume watches sit at a 12 o’clock position – a feature that references the first pocket watches produced by Baume & Mercier. The watches are genderless and they have interchangeable straps to allow the wearer to change easily the look of the watch. [16]

Related Research Articles

The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.

International Watch Company International Watch Company and Brand

IWC International Watch Co. AG, doing business as IWC Schaffhausen, is a luxury Swiss watch manufacturer located in Schaffhausen, Switzerland. Founded by American watchmaker Florentine Ariosto Jones in 1868, IWC has been a subsidiary of the Swiss Richemont Group since 2000.

Compagnie Financière Richemont S.A., commonly known as Richemont, is a Switzerland-based luxury goods holding company founded in 1988 by South African businessman Johann Rupert. Through its various subsidiaries, Richemont produces and sells jewellery, watches, leather goods, pens, firearms, clothing and accessories. Richemont is publicly traded as CFR on the SIX Swiss Exchange and the JSE Securities Exchange.

Patek Philippe SA Swiss luxury watch and clock manufacturer

Patek Philippe SA is a Swiss luxury watch and clock manufacturer founded in 1839, which is located in the Canton of Geneva and the Vallée de Joux. Since 1932, it has been owned by the Stern family in Switzerland. Patek Philippe is one of the oldest watch manufacturers in the world with an uninterrupted watchmaking history since its founding. It designs and manufactures timepieces as well as movements, including some of the most complicated mechanical watches. The company maintains over 400 retail locations globally and over a dozen distribution centers across Asia, Europe, North America, and Oceania. In 2001, it opened the Patek Philippe Museum in Geneva.

Vacheron Constantin Swiss watch company

Vacheron Constantin SA is a Swiss luxury watch and clock manufacturer founded in 1755. Since 1996, it has been a subsidiary of the Swiss Richemont Group. Vacheron Constantin is the oldest Swiss manufacturer and one of the oldest watch manufacturers in the world with an uninterrupted watchmaking history since its foundation in 1755. It employs around 1,200 people worldwide as of 2018, most of whom are based in the company's manufacturing plants in the Canton of Geneva and Vallée de Joux in Switzerland.

Piaget SA Piaget model no 8532 chronograph

Piaget SA is a Swiss luxury watchmaker and jeweller. Founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, Piaget is currently a subsidiary of the Swiss Richemont group.

Montblanc (company) German company; manufacturer of luxury goods

Montblanc International is a German manufacturing company of luxury goods, based in Hamburg. The company was known as Simplizissiumus-Füllhalter in 1906, then changed its name to Simplo Filler Pen Co. GmbH in 1907, and was incorporated under that name in 1908. Its current name was adopted in 1934.

Baume & Mercier is a Swiss luxury watchmaker founded in 1830. It is a subsidiary of the Swiss luxury conglomerate Richemont.

Cartier International SNC, or simply Cartier, is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964. The company maintains its headquarters in Paris, although it is a wholly owned subsidiary of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three Temples in London, New York, and Paris.

Citizen Watch Core company of a Japanese global corporate group based in Tokyo, Japan

Citizen Watch Co., Ltd. is an electronics company primarily known for its watches and is the core company of a Japanese global corporate group based in Nishitokyo, Tokyo, Japan. In addition to Citizen brand watches, it is the parent of American watch company Bulova, and is also known for manufacturing small electronics such as calculators.

Girard-Perregaux SA is a luxury Swiss watch manufacture with its origins dating back to 1791. Since 2011, the Swiss holding group of Girard-Perregaux, Sowind Group, has been a subsidiary of the French luxury group Kering. Headquartered in La Chaux-de-Fonds, Switzerland, the company opened the Girard-Perregaux Museum near its headquarters in Villa Marguerite in 1999.

Roger Dubuis

Roger Dubuis is a Swiss watch manufacturer of luxury watches based in Geneva, Switzerland. The company was founded by Roger Dubuis and Carlos Dias in 1995.

Officine Panerai is an Italian luxury watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A.

The Rembrandt Group, officially known as Rembrandt Trust (Proprietary) Limited, is a South African tobacco and industrial conglomerate founded by Afrikaner tycoon Dr Anton Rupert who oversaw its eventual transition to the industrial and luxury branded goods sectors. Rembrandt was split into Remgro and Richemont.

Maitres du Temps

Maîtres du Temps is a Swiss watch company. Founded in 2005 by Steven Holtzman, the brand is based in La Chaux-de-Fonds, Switzerland. The brand launched in Geneva in 2008 with Chapter One, a watch developed by Christophe Claret, Roger Dubuis and Peter Speake-Marin.

Y. Arpa is a Swiss watch designer. He started his career as a mathematics professor who, after participating in professional martial art combats in Thailand and crossing Papua New Guinea by foot, came back to his roots in Switzerland.

William Baume (1885–1956) was a Swiss watchmaker who established the Baume & Mercier company in Geneva in 1918 with his partner, Paul Mercier.

Richard Mille is a Swiss luxury watch company founded in 2001 by Dominique Guenat and Richard Mille, and based in Les Breuleux, Switzerland. The brand specialises in ultra-high-end luxury watches.

Watches & Wonders is a trade show of the international watch and jewelry industry. It is organized by the Fondation de la Haute Horlogerie (FHH) and takes place at Palexpo in Geneva, Switzerland. Mainly attended by Richemont group brands, the SIHH is considered as one of the major shows for luxury watches along with Baselworld.

Bell & Ross is a French watch company based in Paris with manufacturing in La Chaux-de-Fonds, Switzerland. Founded in 1992, the company has specialized in Swiss Made watches for professional users such as divers and pilots.

References

  1. Naas, Roberta. "Richemont Group Introduces New, Affordable Watch Brand, Baume: An Offshoot Of Baume & Mercier". Forbes. Retrieved August 15, 2018.
  2. "Richemont hopes to lure millennials with new Baume watches" . Retrieved August 15, 2018.
  3. "Richemont bypasses channel with launch of online-only watch brand for millennials". www.watchpro.com. May 16, 2018. Retrieved August 15, 2018.
  4. Watchonista (May 15, 2018). "Industry News: Baume & Mercier Introduces Start-Up Sister Brand BAUME". Watchonista. Retrieved August 15, 2018.
  5. "Richemont launches debut watch brand, and it's sustainable: Baume". Lux Magazine. May 22, 2018. Archived from the original on August 16, 2018. Retrieved August 15, 2018.
  6. Tsao, Tommy. "This Sustainable Watch Brand Has Troye Sivan "Bloom"-ing With Excitement". Teen Vogue. Retrieved August 15, 2018.
  7. "Introducing: Baume, A New Watch Brand Focused On Customization And Sustainability From The Richemont Group". HODINKEE. Retrieved August 15, 2018.
  8. 1 2 "Baume Watches Are All About Customization & Sustainability". Highsnobiety. September 12, 2018. Retrieved September 12, 2018.
  9. "The Richemont Group Introduces Baume, a New Entry-Level Brand Focused on Sustainability". WatchTime - USA's No.1 Watch Magazine. May 15, 2018. Retrieved September 12, 2018.
  10. "Green Reflex: Le luxe est-il "green friendly" ? - 23/10".
  11. Erik Ellington
  12. https://hush-mag.com/2018/10/23/baume-made-a-watch-from-recycled-skateboard-decks/ [ dead link ]
  13. "Baume Scores an Alley Oop by Creating a Watch Made of Recycled Skate Decks". October 24, 2018.
  14. "Baume lance une montre éco-responsable, en édition limitée". February 19, 2019.
  15. "ZAG Limited Edition Watch 42MM Automatic - Ski and free ride - for men and women". www.baumewatches.com. Retrieved May 22, 2021.
  16. Ahmed, Osman. "Richemont introduces its new affordable watch brand, Baume" . Retrieved September 12, 2018.