Bazooka Joe is a comic strip character featured on small comics included in individually wrapped pieces of Bazooka bubble gum. He wears a black eyepatch, lending him a distinctive appearance. He is one of the more recognizable American advertising characters of the 20th century, due to worldwide distribution, and one of the few associated with a candy.
Bazooka Joe is joined in his various misadventures by a motley crew of characters, who came from the tradition of syndicated kid gang comic strips such as Gene Byrnes' Reg'lar Fellers and Ad Carter's Just Kids. The group includes:
The comics generally consist of soft, child-friendly jokes, as well as small advertisements for kitschy merchandise one could obtain in exchange for comics and a few cents or dollars. From the very beginning in 1954, the bottom of the comics included "fortunes" similar to those one would find in a fortune cookie, sometimes with a comedic bent.
Sometime between 1952 and 1954, Woody Gelman and Ben Solomon, heads of Product Development at Topps, [2] approached cartoonist Wesley Morse to create Bazooka Joe and his Gang. The character was named after a contest was held asking for suggestions. [3]
In Heroes of the Comics: Portraits of the Pioneering Legends of Comic Books, Drew Friedman wrote: "Gelman, along with his friend and former co-animator Ben Solomon, created Popsicle Pete, who appeared in ads and packages for Popsicle ice pops for decades. Popsicle Pete caught the eye of president of the Topps Company, Arthur Shorin, who hired Gelman and Solomon to work for him full time in Brooklyn. Gelman worked as an editor and writer for Topps, and Solomon became its art director. Gelman soon became head of the new product development department, where he developed the Bazooka Joe mini-comics (drawn by Wesley Morse) and had his hand in many successful innovations for trading cards and other products." [4]
Bazooka Joe's style changed with the times, as with almost all 20th-century advertising characters with any sort of longevity. By the 1990s, Joe had adopted a more contemporary look, including low-slung, baggy jeans.
From 1967 to 1990, the main writer was cartoonist Jay Lynch. [5]
Bazooka Joe comics were localized or translated for sale in other countries. For example, the Canadian version featured bilingual (simultaneous English and French) text balloons.
Mars Attacks is a science fiction-themed trading card series released in 1962 by Topps. The cards feature artwork by science fiction artists Wally Wood and Norman Saunders. The cards form a story arc, which tells of the invasion of Earth by cruel, hideous Martians under the command of a corrupt Martian government who conceal the fact from the Martian populace that Mars is doomed to explode and, therefore, proposes colonization of Earth to turn it into their new homeworld. The cards depict futuristic battle scenes and bizarre methods of Martian attack, torture and slaughter of humans, as well as various Earth nations being attacked. The story concludes with an expeditionary force of humans volunteering to embark on a counterattack on Mars, in which the Earth force attacks the Martians in their manner. This necessitates the Martians that are still on Mars to defend their homeworld. The Earth attack forces, after destroying the Martian cities and killing the Martians, depart just before Mars is destroyed in the predicted cataclysm, thus ensuring the peace and safety of Earth as the Martian race is seemingly doomed to extinction.
The Yellow Kid is an American comic-strip character that appeared from 1895 to 1898 in Joseph Pulitzer's New York World, and later William Randolph Hearst's New York Journal. Created and drawn by Richard F. Outcault in the comic strip Hogan's Alley, it was one of the first Sunday supplement comic strips in an American newspaper, although its graphical layout had already been thoroughly established in political and other, purely-for-entertainment cartoons. Outcault's use of word balloons in The Yellow Kid influenced the basic appearance and use of balloons in subsequent newspaper comic strips and comic books.
Harold Rudolf Foster, FRSA was a Canadian-American comic strip artist and writer best known as the creator of the comic strip Prince Valiant. His drawing style is noted for its high level of draftsmanship and attention to detail.
Garbage Pail Kids is a series of sticker trading cards produced by the Topps Company, originally released in 1985 and designed to parody the Cabbage Patch Kids dolls, which were popular at the time.
The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles. Formerly based in New York City, Topps is best known as a leading producer of baseball and other sports and non-sports themed trading cards. Topps also produces cards under the brand names Allen & Ginter and Bowman.
Elzie Crisler Segar, known by the pen name E. C. Segar, was an American cartoonist best known as the creator of Popeye, a pop culture character who first appeared in 1929 in Segar's comic strip Thimble Theatre.
Bazooka is an American brand of bubble gum that was introduced in 1947. It is a product of "Bazooka Candy Brands" (BCB), which was a division of The Topps Co. until the latter’s acquisition by Fanatics, Inc. in 2022.
Wallace Allan Wood was an American comic book writer, artist and independent publisher, widely known for his work on EC Comics's titles such as Weird Science, Weird Fantasy, and MAD Magazine from its inception in 1952 until 1964, as well as for T.H.U.N.D.E.R. Agents, and work for Warren Publishing's Creepy. He drew a few early issues of Marvel's Daredevil and established the title character's distinctive red costume. Wood created and owned the long-running characters Sally Forth and Cannon.
Buster Brown is a comic-strip character created in 1902 by Richard F. Outcault. Adopted as the mascot of the Brown Shoe Company in 1904, Buster Brown, along with Mary Jane, and with his dog Tige, became well known to the American public in the early 20th century. The character's name was used to describe a popular style of suit for young boys, the Buster Brown suit, that reflected his outfit.
Popsicle is a Good Humor-Breyers brand of ice pop consisting of flavored, colored ice on a stick.
John Burton Davis Jr. was an American cartoonist and illustrator, known for his advertising art, magazine covers, film posters, record album art, and numerous comic book stories. He was one of the founding cartoonists for Mad in 1952. His cartoon characters are characterized by extremely exaggerated anatomy, including big heads, skinny legs, and large feet.
Leonard Starr was an American cartoonist, comic book artist, and advertising artist, best known for creating the newspaper comic strip On Stage and reviving Little Orphan Annie.
George Wildman was an American cartoonist most noted for his work in the comic books industry. From 1971 until 1985, he was a top editor at Charlton Comics, where he also became the long-time regular artist on Popeye comic books.
Jay Patrick Lynch was an American cartoonist who played a key role in the underground comix movement with his Bijou Funnies and other titles. He is best known for his comic strip Nard n' Pat and the running gag Um tut sut. His work is sometimes signed Jayzey Lynch. Lynch was the main writer for Bazooka Joe comics from 1967 to 1990; he contributed to Mad, and in the 2000s expanded into the children's book field.
Nemo, the Classic Comics Library was a magazine devoted to the history and creators of vintage comic strips. Created by comics historian Rick Marschall, it was published between 1983 and 1990 by Fantagraphics.
Pete Loveday was a British underground cartoonist. He is best known for his series of comics charting the adventures of hippie character Russell, including Big Bang Comics, Big Trip Travel Agency and Plain Rapper Comix printed by AK Press.
Wesley Morse was an American cartoonist who is most famous for his creation of the Bazooka Joe comic strip for the bubble gum company Topps in 1953. He also created the Copa girl, which was the basis for the Copacabana logo.
Woodrow Gelman was a publisher, cartoonist, novelist and an artist-writer for both animation and comic books. As the publisher of Nostalgia Press, he pioneered the reprinting of vintage comic strips in quality hardcovers and trade paperbacks. As an editor and art director for two-and-a-half decades at Topps Chewing Gum, he introduced many innovations in trading cards and humor products.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.
Len Brown is an American writer, editor, radio personality and comic book scripter, best known as the co-creator of T.H.U.N.D.E.R. Agents and Mars Attacks.