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Beer Wars | |
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Directed by | Anat Baron |
Produced by | Anat Baron |
Starring | Anat Baron Sam Calagione Rhonda Kallman |
Cinematography | Sandra Chandler |
Edited by | Douglas Blush |
Production company | Ducks In A Row Entertainment Corporation |
Distributed by | Gravitas Ventures |
Release date |
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Running time | 89 minutes |
Country | United States |
Language | English |
Beer Wars is a 2009 documentary film about the American beer industry. In particular, it covers the differences between large corporate breweries, namely Anheuser-Busch, the Miller Brewing Company, and the Coors Brewing Company opposed to smaller breweries like Dogfish Head Brewery, Moonshot 69, Yuengling, Stone Brewing Co., and other producers of craft beer. Also covered is how advertising and lobbyists are used to control the beer market, implying that these things harm competition and consumer choice. [1]
Throughout the film, there is a theme that the smallest breweries have next to no chance to compete due to the sheer volume of advertising and outdated beer distribution laws. The original laws demanded a three-tier system to separate the powers of selling beer. The law demands that the beer brewer cannot deliver directly to the retailer, supposedly creating a separation of powers resembling the US government's legislative, judicial, and executive branches. The film claims these laws are now inhibiting growth of smaller brewers and therefore allowing the largest brewers (Coors, Anheuser-Busch, and Miller) to maintain an oligopoly on beer.
The film was written, produced, narrated, and directed by Anat Baron, former head of Mike's Hard Lemonade.
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado that was founded in 1873. In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors. The first Coors brewery location in Golden, Colorado is the largest single brewing facility operating in the world.
Anheuser-Busch Companies, LLC, is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV, now the world's largest brewing company, which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
South African Breweries is a major brewery headquartered in Johannesburg, South Africa and was a wholly owned subsidiary of SABMiller until its interests were sold to Anheuser-Busch InBev on 10 October 2016. South African Breweries is now a direct subsidiary of Anheuser-Busch InBev SA/NV.
SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by AB InBev. Prior to that date, it was the world's second-largest brewer measured by revenues and was also a major bottler of Coca-Cola. Its brands included Foster's, Miller, and Pilsner Urquell. It operated in 80 countries worldwide and in 2009 sold around 21 billion litres of beverages. Since 10 October 2016, SABMiller is a business division of AB InBev, a Belgian multinational corporation with headquarters in Leuven.
Bass Brewery is a British brewer founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England. The main brand was Bass Pale Ale, once the highest-selling beer in the UK. By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels. Its pale ale was exported throughout the British Empire, and the company's iconic red triangle became the UK's first registered trade mark.
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors of Chicago, Illinois. It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light. Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Baltimore Ravens, Chicago Bears, and Bellator MMA.
Castle Brewery is one of the oldest commercial breweries in South Africa. As company-endorsed legend would have it, the company was founded by Charles Glass in Johannesburg in 1894. UCT history professor Anne Kelk Mager has argued that the official SAB story overemphasized the role of Charles and that it was his wife Lisa Glass who was primarily responsible for the creation of Castle. It later merged with other breweries to form South African Breweries, which still later merged with Miller of the United States to form SABMiller.
Beer was introduced to Canada by European settlers in the seventeenth century. The first commercial brewery was La Brasseries du Roy started by New France Intendant Jean Talon, in Québec City in 1668. Many commercial brewers thrived until prohibition in Canada. The provincial and federal governments' attempt to eliminate "intoxicating" beverages led to the closing of nearly three quarters of breweries between 1878 and 1928. It was only in the second half of the twentieth century that a significant number of new breweries opened up. The Canadian beer industry now plays an important role in Canadian identity, although globalization of the brewing industry has seen the major players in Canada acquired by or merged with foreign companies, notably its three largest beer producers: Labatt, Molson and Sleeman. The result is that Moosehead, with an estimated 3.8 percent share of the domestic market in 2016, has become the largest fully Canadian-owned brewer.
Beer in the United States is manufactured in breweries which range in size from industry giants to brew pubs and microbreweries. The United States produced 196 million barrels (23.0 GL) of beer in 2012, and consumes roughly 28 US gallons (110 L) of beer per capita annually. In 2011, the United States was ranked fifteenth in the world in per capita consumption, while total consumption was second only to China.
Blue Moon Belgian White is a Belgian-style witbier brewed by Molson Coors under the name the Blue Moon Brewing Co. It was launched in 1995, and was originally brewed in Golden, Colorado.
The United States Brewers' Association was a trade organization that existed from 1862 to 1986.
SABMiller was one of the top five global brewing companies, and had a range of over 150 beers, including international beers such as Pilsner Urquell, and Miller Genuine Draft, and local ones such as Gambrinus and Castle Milk Stout.
MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a joint venture between SABMiller and Molson Coors to combine their brewing, marketing and sales operations in the United States. The company was acquired by Molson Coors in 2016. In 2019 it was announced that MillerCoors and Molson Coors Canada would be consolidated into a single business unit under the name Molson Coors North America.
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a Belgian multinational drink and brewing company based in Leuven, Belgium and is the largest brewer in the world. Additionally, AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg, and others. It has approximately 630 beer brands in 150 countries.
InBev was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheuser-Busch InBev. InBev had operations in over 30 countries and sales in over 130 countries. In 2006, it had a market capitalization of €30.6 billion and net profit of €3.2 billion on sales of €13.3 billion.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Molson Coors is a Canadian-American multinational drink and brewing company headquartered in Chicago, IL with main offices in Golden, Colorado, and Montreal, Quebec.
Breckenridge Brewery is an American brewing company based in Littleton, Colorado. Select beers can be found in 42 US states. The company was purchased by Anheuser-Busch InBev in 2016 and resold to Tilray in 2023.
Milwaukee, Wisconsin, has one major brewery and dozens of microbreweries, and is home to several iconic beer brands from a variety of brewers. It has had an association with beer throughout its history, with the brewing industry getting its start prior to its official founding as a city and was nationally recognized as such by the end of the 19th century. This heritage can be found explicitly in its Major League Baseball team, the Milwaukee Brewers, and on recognizable beer brands such as Old Milwaukee and Milwaukee's Best. This recognition of Milwaukee as a brewing hub dates back to the early 20th century, and boasted the world's largest brewing capacity as late as 1981. The city is nationally recognized with the nickname "Brew City" due to its nearly two centuries of brewing heritage from multiple past major brewers including Miller Brewing Company, Pabst Brewing Company, and Joseph Schlitz Brewing Company. Today, through the ownership of MillerCoors, the city's largest brewery produces 10 million barrels of beer annually.