Ben Shalom

Ben Shalom
Born	1995 Manchester, England
Nationality	British
Education	University of Nottingham (Law)
Occupation	Boxing promoter
Known for	Founder and CEO of BOXXER

Benjamin Shalom (born 1995) is a British boxing promoter. He is the youngest ever licensed boxing promoter in the United Kingdom and the founder and Chief Executive Officer of the promotional company Boxxer. ^[1]

Early life

Shalom was born in Manchester in 1995 and grew up training with local amateur and professional boxers, which gave him an early interest in the sport. He later studied law at the University of Nottingham, where he also promoted nightlife and student events that shaped his interest in event management. ^[2]

Career as a promoter

Founding BOXXER

At the age of 23, Shalom acquired a promoter's licence from the British Boxing Board of Control and founded BOXXER (stylised as "BOXXER"). ^[3] BOXXER’s early shows, including its Ultimate Boxxer tournament format, were designed to give lesser-known fighters a platform on televised events.

Sky Sports partnership

In 2021, BOXXER secured a four-year exclusive broadcast agreement with Sky Sports, replacing the long-standing relationship Sky had with Matchroom and Eddie Hearn. The Sky deal allowed BOXXER to stage major UK fights and sign a roster including Chris Eubank Jr., Savannah Marshall, Natasha Jonas, Adam Azim, Frazer Clarke, Dalton Smith and others. ^[4]

Despite successes, the period was marked by several last-minute undercard changes and cancellations in 2024–25, leading to speculation about BOXXER’s long-term place on Sky. In June 2025, it was reported that Sky Sports would not renew its agreement with BOXXER. ^[5]

BBC broadcast deal

In August 2025, BOXXER and the BBC announced a new multi-year broadcast partnership, returning boxing to free-to-air primetime television for the first time in years. Under the deal, BBC One and BBC iPlayer will show live Saturday night cards, while BBC Sport’s digital platforms will feature undercards, documentaries, and behind-the-scenes content. ^{[6] [7]}

The agreement was hailed as “historic” for giving wider exposure to British fighters, including BOXXER’s growing women’s boxing roster. ^[8] Shalom emphasised the importance of showcasing new talent and providing female champions such as Marshall and Jonas with major primetime slots.

Recognition and criticism

Shalom has been described as having made a “meteoric rise” in British boxing promotion. ^[9]

However, the company has also faced scrutiny. In early 2025, the BBC sought assurances that convicted cricket spot-fixer Mazhar Majeed would not be involved in any fights shown under the new BBC contract. ^[10]

Personal life

Public details about Shalom’s personal life remain limited. He has spoken in interviews about sacrificing his twenties to build BOXXER and prioritising the business over his social life. ^[11]

References

1. "CEO of BOXXER Ben Shalom has had a meteoric rise in the boxing world". PlanetSport. Retrieved 16 September 2025.
2. "Boxxer's Ben Shalom: 'I sacrificed my twenties'". The Independent. May 2025. Retrieved 16 September 2025.
3. "Ben Shalom profile". PlanetSport. Retrieved 16 September 2025.
4. "Ben Shalom & Boxxer Future Grows More Uncertain Card by Card". CombatSportsUK. 27 January 2025. Retrieved 16 September 2025.
5. "Sky Sports 'won't renew' Boxxer broadcast deal". SportsPro. 9 June 2025. Retrieved 16 September 2025.
6. "BBC returns to boxing with multi-year BOXXER broadcast deal". SportsPro. 8 August 2025. Retrieved 16 September 2025.
7. "BBC Sport brings live boxing back with BOXXER". Boxxer. 8 August 2025. Retrieved 16 September 2025.
8. "Boxxer agrees to 'historic' broadcast deal with BBC". BoxingScene. August 2025. Retrieved 16 September 2025.
9. "Boxxer's Ben Shalom: 'I sacrificed my twenties'". The Independent. May 2025. Retrieved 16 September 2025.
10. "Cricket fixer 'won't be involved in any fights shown on BBC'". The Times. 9 August 2025. Retrieved 16 September 2025.
11. "Boxxer's Ben Shalom: 'I sacrificed my twenties'". The Independent. May 2025. Retrieved 16 September 2025.