The Bergen Toy & Novelty Company (Beton for short) was an American toy manufacturer based in Carlstadt, New Jersey. The company began in 1932 as Marcak Toy & Novelty Company and became the Bergen Toy & Novelty Company in 1936. [1] The company was founded by Charles Marcak and his wife Elsie. It was named after the county in New Jersey in which it was located.
Beton originally produced hollow cast lead toys but switched to cellulose acetate in 1938. This decision made the company the first producer of plastic military figures commonly known as army men. [2] Beton toys were popular through the 1950s, but the company stopped production in 1958 due to increased competition from less expensive foreign companies. [3]
Beton primarily made hard plastic figurines sold as boxed sets or as individual figures displayed on spinners in dimestores, grocery stores, and drug stores. They sold toy soldiers, cowboys and Indians, firemen, policemen, farmers, railroad workers, townspeople, zoo animals, and circus performers. Their figures were often attached to a separately molded plastic base, marked "Beton" and "Made in USA" on the bottom. Later figures were molded as a single piece, with the base incorporated. The faces and some of the clothing on the figures were hand painted.
During the 1940s, Beton cowboys and Indians were packaged with Lincoln Logs, replacing the smaller lead figures that were previously included. [4]
An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually marketed toward boys and adult collectors. The term was coined by Hasbro in 1964 to market G.I. Joe to boys.
Louis Marx and Company was an American toy manufacturer in business from 1919 to 1980. They made many types of toys including tin toys, toy soldiers, toy guns, action figures, dolls, toy cars and model trains. Some of their notable toys are Rock'em Sock'em Robots, Big Wheel tricycles, Disney branded dollhouses and playsets based on TV shows like Gunsmoke. Its products were often imprinted with the slogan "One of the many Marx toys, have you all of them?"
A toy soldier is a miniature figurine that represents a soldier. The term applies to depictions of uniformed military personnel from all eras, and includes knights, cowboys, American Indians, pirates, samurai, and other subjects that involve combat-related themes. Toy soldiers vary from simple playthings to highly realistic and detailed models. The latter are of more recent development and are sometimes called model figures to distinguish them from traditional toy soldiers. Larger scale toys such as dolls and action figures may come in military uniforms, but they are not generally considered toy soldiers.
In miniature wargaming, players enact simulated battles using scale models called miniature models, which can be anywhere from 2 to 54 mm in height, to represent warriors, vehicles, artillery, buildings, and terrain. These models are colloquially referred to as miniatures or minis.
A model figure is a scale model representing a human, monster or other creature. Human figures may be either a generic figure of a type, a historical personage, or a fictional character.
Thingmaker, also called Creepy Crawlers, is an activity toy made by Mattel, beginning in 1964. The toy consists of a series of die-cast metal moulds resembling various bug-like creatures, into which is poured a liquid chemical substance called "Plasti-Goop", which comes in assorted colours. The mould is then heated to about 390 °F (199 °C) in an open-face electric hot plate oven. The Plasti-Goop is cured by the heat, and when cooled forms semi-solid, rubbery replicas which can be removed from the mould.
Army men, or plastic soldiers, are toy soldiers that are about 5 cm (2.0 in) tall and most commonly molded from low-density polyethylene plastic, which makes them durable and flexible. Unlike the more expensive toy soldiers available in hobby shops, army men are sold at low prices in discount stores and supermarkets. Army men are traditionally solid green or tan and almost always dressed in modern military uniforms and armed with 20th-century weapons. 'Jumbo' army men are a less common secondary scale with 4.75-inch (12.1 cm) soldiers made by the same process.
Elastolin is a trademark used by the German company O&M Hausser for the toy soldiers and other types of figures it manufactured from composite material and later from plastic. The Hausser firm was founded in 1904 by Christian Hausser and his sons Otto and Max. The factory was situated in Ludwigsburg near Stuttgart. Production of all figures was interrupted when the German economy was put on a "total war" footing in 1943. Limited production of composition figures resumed several years after the end of World War II in 1945. Hausser continued to use the brand name Elastolin when it began production of figures in a hard polystyrene plastic in 1955 while production of figures in the older sawdust-based composition material continued into the 1969. Hausser production of plastic figures continued through 1982. The company filed for bankruptcy in June 1983 and ceased production by the end of the year.
G.I. Joe: Classic Collection is an action-figure-and-accessories set produced by Hasbro US in a style initially influenced by the Hasbro G.I. Joe products of the 1960s. The set was first released in 1996.
G.I. Joe: America's Movable Fighting Man is a line of action figures produced by Hasbro. The initial product offering represented four of the branches of the U.S. armed forces. The term G.I. stands, in popular usage, for Government Issue and became a generic term for U.S. soldiers, especially ground forces. The term originated in WWI, when much of the government-issued equipment was stamped "G.I.", meaning that it was made from galvanized iron. The development of G.I. Joe led to the coining of the term "action figure".
Nutty Mads are monochromatic, injection-molded polymer plastic toy figures originally manufactured in 1963–1964 by the Marx Toy Company. Comically grotesque and minutely detailed, the series was a contemporary of the stylized Kustom Kulture graphics of Ed "Big Daddy" Roth, as well as of the comic art of popular magazine cartoonists Basil Wolverton and Don Martin.
John Hill & Company or Johillco was a British toy company specialising in the manufacture of hollowcast metal and later plastic toy soldiers becoming second to W. Britain in popularity. It is unknown where the name of John Hill came from.
Manoil Manufacturing Company was an American metal and plastic toy company that was established in 1935 and ceased production in 1959. From June 1940 on, the company was located on Providence Street in Waverly, NY, in Tioga County. It was most successful from 1937 to 1941 when it produced hollowcast lead toy soldiers, known as dimestore soldiers. The company also produced toy airplanes and cars, as well as farm and western playsets.
The Barclay Manufacturing Company was an American metal toy company based in New Jersey that specialised in diecast toy cars and hollowcast toy soldiers. Due to their common availability at five and dime stores, collectors often refer to Barclay's toy soldiers as "Dimestore soldiers".
Dimestore soldiers are a name first given by collector and author Don Pielin to American made toy soldiers sold individually in five and dime stores from the 1930s to the 1950s before being replaced by plastic toy soldiers called army men. Though most figures were hollowcast metal, composition and plastic dimestore figures were also made. The popularity of the toy soldier reflected public interest in wars around the world and America's own military preparedness of the era. The largest dimestore companies are: Barclay, Manoil, Grey Iron, and Auburn.
Atlantic was an Italian toy manufacturing company based in Treviglio, being in business from 1966 to 1984. In the 1970s it became widely popular both in Italy and in Europe as a producer of scale models ships, 1:72- and HO-scale toy soldiers, board games.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.
The Pyro Plastics Corporation was an American manufacturing company based in Union Township, NJ and popular during the 1950s and 1960s that produced toys and plastic model kits. Some of the scale models manufactured and commercialised by Pyro were cars, motorcycles, aircraft, ships, and military vehicles, and animal and human figures.
Nosco Plastics, Inc. was the plastics molding division of National Organ Supply Company created in 1934 to make plastic parts for electric organs and was located at 1701 Gaskell Avenue, Erie, Pennsylvania, 16503. Beginning in 1948 with the implementation of the newly developed screw injection molding process, NOSCO quickly became a major early producer of tiny plastic toys called "slum" sold to wholesalers as carnival merchandise, used by the millions as prizes in packages of Cracker Jack popcorn confection, and mail-order flats that were heavily advertised in American comic books as "100 Toy Soldiers for $1" by E. Joseph Cossman & Company. NOSCO also held a number of patents on plastic molded products including mechanical toys, storage containers, pallets, and medical syringes.