Berk Communications

Last updated
Berk Communications
TypeSubsidiary
Industry Public relations
Advertising
Digital Marketing
Founded1999
Headquarters New York City
Key people
Ron Berkowitz
(founder and CEO),
Marisa Carstens (SVP),
Melanie Van Dusen (SVP)
Owner MWW
Website berkcommunications.com

Berk Communications is an American public relations firm that works in consumer lifestyle, food and beverage, travel, sports and entertainment. Ron Berkowitz is the company's founder and CEO. The firm's corporate headquarters is in New York City, New York, with an office in Los Angeles, California.

In 2021, Berk Communications was ranked 24th on the Global Top 250 PR Agency Ranking. [1]

History

Ron Berkowitz founded Berk Communications in 1999. [2] MWWPR acquired a majority stake in Berk Communications in 2015 but the firm continues to operate as an independent subsidiary. [3] The company is best known for representing D'usse Cognac, [4] Kevin Durant, Robinson Canó, CC Sabathia, Roc Nation Sports, Tao Group, Tidal and Alex Rodriguez. [5] [6] [7] [8] Britney Spears hired Berk Communications in 2002 to promote Nyla, Spears' restaurant in Manhattan's Dylan Hotel. [9] In February 2016, Berk signed with The Statler Hotel & Residences as public relations support through the hotel's relaunch. [10] When baseball player Alex Rodriguez announced his retirement in 2016, it was also announced that Berk Communications would continue to work with Rodriguez. Rodriguez first signed with Berk in 2013. [11]

O'Dwyer PR ranked Berk Communications as a top 10 PR Firm in the U.S. in sports [12] and a top 25 PR Firm in the U.S. in food and beverage and travel and economic development. [13] [14]

O'Dwyer ranked Berk Communications as a top 5 PR Firm in the U.S. in sports, [15] top 10 PR Firm in entertainment, [16] and top 30 PR Firm in beauty, [17] fashion and lifestyle, travel & economic development, [18] and food & beverage for 2020. [19]

In January 2017, Marisa Carstens joined Berk Communications from Text100 as a Senior Vice President. [20] In July 2017, Melanie Wadden Van Dusen joined Berk Communications as a Vice President, Sports and Entertainment. [21]

In October 2018, Berk Communications received five awards at the PRNEWS' Agency Elite Awards including a winning campaign in "Thought Leadership" on behalf of Frank Zaccanelli and honorable mentions in "Media Relations" on behalf of Frank Zaccanelli, "Nonprofit" on behalf of The Meatpacking District, and "Publicity" on behalf of D'USSE. The firm also shared a winning campaign with MWWPR in "Multicultural Marketing". [22]

In April 2019, Berk received two nomination for the PRSA-NY Big Apple Awards for the "Best PR Campaign: Marketing Consumer Services (Restaurant/Bar and Retail)" on behalf of The Ainsworth and "Best PR Campaign: Events & Observances (Government, Associations and Nonprofit)" on behalf of the Los Angeles Tourism & Convention Board. [23] In May 2019, the company received a Bronze Stevie Award in "Communications or PR Campaign of the Year – Food & Beverage" on behalf of The Ainsworth from The American Business Awards. [24]

In September 2019, Ryan Mucatel joined Berk Communications as Chief Operating Officer and Executive Vice President. [25] That same month, Berk Communications received an honorable mention award in "Media Relations" on behalf of Grand Isle Resort & Spa at the PRNEWS' Platinum PR Awards. [26] In December 2019, Berk Communications was ranked at No. 44 on The Observer’s annual PR Power 50 List. [27] The firm also added Alex Pitocchelli as a Vice President. [28]

Related Research Articles

Ketchum Inc.

Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by Chairman and CEO Barri Rafferty since 2018.

Edelman (firm) American public relations and marketing consultancy firm

Edelman is an American public relations and marketing consultancy firm, founded in 1952 by, and named after, Daniel Edelman. It is currently run by his son Richard Edelman. As of 2018, it is the largest public relations firm in the world by revenue and with 6,000 employees.

WE Communications Public relations and integrated marketing communications firm

WE Communications and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin.

Burson Cohn & Wolfe Public Relations company based in NYC

Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.

J.R. O'Dwyer Company is an online and print news and information publisher covering the public relations and marketing communications fields in New York City, established in 1968.

APCO Worldwide Public relations firm based in Washington, D.C.

APCO Worldwide is an independent global public affairs and strategic communications consultancy. With more than 600 employees in 35 worldwide locations, it is also the second largest independently owned PR firm in the United States. Headquartered in Washington, D.C., APCO was founded in 1984 by Margery Kraus, who is now the firm's Executive Chairman.

Public Communications Inc. (PCI) is a Chicago, Illinois-based integrated marketing communications agency specializing in health care, conservation/environment, education and culture/entertainment/sports marketing. PCI is a founding partner of Worldcom PR Group.

Development Counsellors International

Development Counsellors International, also known as DCI, is a place marketing firm based in New York City that specializes in economic development and travel marketing, as well as investment lead generation services. Founded in 1960 by Ted Levine, the company now employs more than 60 people and has regional offices in Denver, Toronto and Los Angeles.

Christopher Bravacos is a prominent communications consultant and lobbyist in Pennsylvania. He is the President and CEO of Bravo Group, a communications and lobbying firm.

Real Chemistry, formerly known as W2O Group, is a global health innovation company based in San Francisco, California. It was founded by Jim Weiss in 2001 and originally named WeissComm Partners.

Mower is a full-service integrated marketing communications agency that offers consumer and business-to-business marketing and public relations/public affairs.

Qorvis

Qorvis Communications is an international Washington, D.C.-based public relations, advertising, media relations and crisis communications firm. It was acquired by the Publicis Groupe in January 2014, and became Qorvis/MSLGroup.

Michael Kempner American businessman

Michael W. Kempner is an American businessman. He is the founder and CEO of MikeWorldWide, a public relations firm headquartered in New York, New York. Kempner is also known for his political contributions and fundraising for the Democratic Party.

The Glover Park Group

The Glover Park Group is an American communications consulting firm headquartered in Washington, D.C. The company was founded in 2001 by former White House and Democratic campaign officials Carter Eskew, Michael Feldman, Joe Lockhart and Chip Smith.

MikeWorldWide

MikeWorldWide is a public relations firm. The company works in public relations and marketing, technology, digital and social media marketing, public affairs and government relations, corporate communications, healthcare, sustainability, and visual branding. Michael W. Kempner is the company’s founder and CEO. The firm's corporate headquarters is in East Rutherford, New Jersey; the firm's operating headquarters is in New York City.

Prain Global Inc. is a South Korean public relations company, founded by Yeo Jun-young in July 2000. It is the parent company of the Prain Consulting Group (PCG).

Makovsky is an integrated communications firm based in New York City, with an additional office operating out of Washington D.C. The agency ranked 23rd among independent PR firms, and employs 30 people.

Ron Berkowitz

Ron Berkowitz is an American entrepreneur, publicist and former sports journalist. He is the CEO and founder of the New York City-based Berk Communications.

Takashi Inoue is a public relations practitioner, scholar, and theorist. His theories include the "three forces of hyper-globalization", the "Self-Correction Model of Public Relations", and the "Japan model". He was the first to teach public relations courses at a major university in post-war Japan and is the Chairman and CEO of Inoue Public Relations, which he founded in 1970. He is a Visiting Professor at the Graduate School of Management, Kyoto University and at Kobe Institute of Computing. He was quoted in foreign press reports on the East Japan Earthquake and the 2018 arrest in Japan of Nissan chairman Carlos Ghosn. He has written about modern Japan's lack of PR skills and has described the resulting "Deficiency of Japanese diplomacy", and in 2010 he wrote that corporate Japan's scandals have created "A culture of apologies: Communicating crises in Japan"

References

  1. ↑ "Top 250". PRovoke Media. Retrieved 2022-02-01.
  2. ↑ Heitner, Darren (12 April 2018). "Ron Berkowitz Says the Key in PR Is to Have Confidence and the Ability to Make Connections". Inc.com. Retrieved 13 December 2019.
  3. ↑ "MWW buys majority stake in Berk Communications". www.prweek.com. Retrieved 13 December 2019.
  4. ↑ Lamar Maddox (October 22, 2015). "TIDAL X: 1020 Amplified By HTC - Presented By D'USSE". Vibe. Retrieved April 19, 2016.
  5. ↑ Emily Smith (October 4, 2015). "Publicity agency cuts major deal with star-studded firm". Page Six. Retrieved April 19, 2016.
  6. ↑ Liz Mullen (October 6, 2015). "MWWPR Acquires Majority Stake In Roc Nation Sports' Outside Consultant". Sports Business Daily. Retrieved April 19, 2016.
  7. ↑ Daniel Barbarisi (August 20, 2013). "The A-Rod Off-Field Directory". Wall Street Journal. Retrieved April 19, 2016.
  8. ↑ Patrick Coffee (August 8, 2013). "What A-Rod Should (But Probably Won't) Do". AdWeek. Retrieved April 19, 2016.
  9. ↑ "Britney Spears hires Berk Communications". PR Week. April 5, 2002. Retrieved September 26, 2016.
  10. ↑ "Account News in Brief". Holmes Report. February 14, 2016. Retrieved April 19, 2016.
  11. ↑ Sean Czarnecki (August 15, 2016). "From suspension to comeback to goodbye: Ron Berkowitz on being A-Rod's publicist". PRWeek. Retrieved August 18, 2016.
  12. ↑ "Sports PR Rankings - O'Dwyer's PR Blog". www.odwyerpr.com. Retrieved 13 December 2019.
  13. ↑ "Food & Beverage PR Firm Rankings | O'Dwyer's PR News". www.odwyerpr.com. Retrieved 13 December 2019.
  14. ↑ "Travel PR Agencies - PR Firm Rankings by O'Dwyer's Public Relations News Blog". www.odwyerpr.com. Retrieved 13 December 2019.
  15. ↑ "Sports PR Rankings - O'Dwyer's PR Blog". www.odwyerpr.com. Retrieved 4 June 2020.
  16. ↑ "Entertainment PR Rankings - O'Dwyer's PR Blog". www.odwyerpr.com. Retrieved 4 June 2020.
  17. ↑ "Beauty PR Rankings - O'Dwyer's PR Blog". www.odwyerpr.com. Retrieved 4 June 2020.
  18. ↑ "Travel PR Rankings - O'Dwyer's PR Blog". www.odwyerpr.com. Retrieved 4 June 2020.
  19. ↑ "Food PR Rankings - O'Dwyer's PR Blog". www.odwyerpr.com. Retrieved 4 June 2020.
  20. ↑ "PR News: Berk Communications, Feintuch, & More | EPR". Everything-PR: Public Relations, Marketing and Social Media News. 17 March 2017. Retrieved 13 December 2019.
  21. ↑ "People: Executive transactions". www.sportsbusinessdaily.com. Retrieved 13 December 2019.
  22. ↑ "2018 Platinum and Agency Elite Awards - PR News". PR News. Retrieved 13 December 2019.
  23. ↑ "PRSA-NY Announces Nominees for 2019 #BigApplePR Awards - Public Relations Society of America, New York Chapter". www.prsany.org. Retrieved 2020-01-31.
  24. ↑ "Public Relations Awards | Stevie Awards". stevieawards.com. Retrieved 2020-01-31.
  25. ↑ "Executive Transactions". www.sportsbusinessdaily.com. October 7, 2019. Retrieved 2020-01-31.
  26. ↑ "Congratulations to the 2019 Platinum PR Award Winners!". PR News. Retrieved 2020-01-31.
  27. ↑ "The Most Powerful PR Firms of 2019". Observer. 2019-12-17. Retrieved 2020-05-28.
  28. ↑ "Berk Communications Named Top 5 PR Firm In The U.S. In Sports, Top 10 In Entertainment, And Top 30 In Beauty, Fashion & Lifestyle, Travel & Economic Development, And Food & Beverage". PRnewswire. 2020-06-25. Retrieved 2020-07-14.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.