Berocca is a brand of effervescent drink and vitamin tablets containing B vitamins and vitamin C, manufactured by Bayer.[ citation needed ] Berocca was originally established in Switzerland in 1969 by Roche, and is available in a number of countries worldwide.[ citation needed ]
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Berocca Performance is a formulation of B vitamins, vitamin C plus added magnesium, calcium and zinc. When first released in 1969, Berocca came in one flavour, Berry, which later became Original Berry. It now comes in four flavours: Original Berry, Orange, Blackcurrant, and Mango & Orange.
The recommended daily dose (age 12 upwards) is one tablet daily. Each tablet contains 260 mg of sodium. [1] 273 mg of sodium is contained in the tablets sold in Australia and New Zealand. [2]
Berocca causes urine to turn deep yellow in colour[ citation needed ] – this is due to the excess vitamin B2[ citation needed ] (also known as Riboflavin, with "flavus" meaning "yellow" in Latin) being passed via urine.
Berocca's effervescent tablets contain small quantities of aspartame (phenylalanine). [3] [ dead link ]
In March 2011, the Health Department of Australia moved to withdraw the advertising of Berocca for its unsubstantiated claims of providing invigoration. The same department had given Berocca a Healthcare product award in November 2010. [4]
In June 2014, a 30-second television ad entitled "Mind and Body," featuring Joel McHale and Kali "Muscle" Kirkendall, [5] [ better source needed ] and backed by the song "Sirius" from the 1982 album "Eye in the Sky" by The Alan Parsons Project, first appeared on US national television and cable networks. [6]
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