BetEasy

Last updated

BetEasy Pty Ltd
Company type Private
Industry Gaming
Founded2014
Defunct2020
Headquarters Melbourne, Australia
Key people
Website www.beteasy.com.au

BetEasy (formerly known as CrownBet and BetEzy) was an Australian corporate bookmaker offering online sports and racing betting platforms. BetEasy is licensed in the Northern Territory and owned by The Stars Group.

Contents

BetEasy was the official wagering partner of the Australian Football League and the only corporate bookmaker able to provide its customers with access to the popular Sky Racing channels directly through its betting applications. [1] [2]

History

The BetEasy brand first launched in the Australian market in 2014 following the purchase and immediate rebrand of the former BetEzy brand by Matthew Tripp.

In December 2014, Crown Resorts acquired a 66% shareholding and BetEasy transitioned to the CrownBet brand in March 2015. [3] The deal offered a world-first integration of an online wagering operator with a land-based casino operation.

In December 2017, Crown Resorts announced it would divest CrownBet as part of a string of asset sales that would raise nearly $700m. [4]

The Stars Group acquired an 80% ownership interest in the combined companies through a series of transactions between February and April 2018. In August 2018, The Stars Group reinstated the BetEasy brand following the integration and migration of William Hill Australia with and into CrownBet. [5] On 3 December 2019, The Stars Group announced it had acquired the remaining 20% in BetEasy. Tripp stood down as CEO and become non-executive president of BetEasy on 1 January 2020. [6]

BetEasy remained Australian-based with offices in Darwin, Melbourne and Sydney. On 8 September 2020, BetEasy merged into Sportsbet. As a result, BetEasy was disbanded. [7]

Controversies

Illegal advertising

In April 2016, the company's joint venture with Matthew Tripp, CrownBet pleaded guilty to five counts of breaching laws by publishing illegal betting advertising that offered inducements for NSW residents to gamble. [8] [9] [10] [11] According to NSW Department of Justice, CrownBet "sought to have the matters finalised without conviction in Downing Centre Local Court yesterday but Magistrate Joanne Keogh said convictions were necessary for general deterrence to others in the industry and to protect the vulnerable. CrownBet was convicted of the five offences and ordered to pay a total of $10,500 in fines and also ordered to pay Liquor & Gaming NSW legal costs of $10,000." [8] [10]

Related Research Articles

<span class="mw-page-title-main">Bookmaker</span> Organization or person that takes bets on sporting events

A bookmaker, bookie, or turf accountant is an organization or a person that accepts and pays out bets on sporting and other events at agreed-upon odds.

Betfair is a British gambling company founded in 2000. It operates the world's largest online betting exchange. Its product offering also includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in London, alongside satellite offices in Ceuta, Dublin, Leeds, and Malta. In February 2016, Betfair merged with Paddy Power to create Flutter Entertainment.

Paddy Power is an Irish gambling company founded in 1988. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in Dublin, alongside a satellite office in Malta. In February 2016, Paddy Power merged with Betfair to create Flutter Entertainment.

Tabcorp is Australia's largest gambling company, employing more than 5,000 people. It is the largest provider of wagering and gaming products and services in Australia. Tabcorp is listed on the Australian Securities Exchange (ASX).

<span class="mw-page-title-main">Sports betting</span> Form of gambling

Sports betting is the activity of predicting sports results and placing a wager on the outcome.

<span class="mw-page-title-main">Betting shop</span>

In the United Kingdom, Ireland, Australia and New Zealand, a betting shop is a shop away from a racecourse ("off-course") where one can legally place bets in person with a licensed bookmaker. Most shops are part of chains, including William Hill, Ladbrokes, or Coral. In Australia and New Zealand, they are operated by totalisator agencies. In the United States post PASPA, brands like DraftKings, FanDuel and William Hill have a presence. Betting shops include America's Betshop and Betfred.

<span class="mw-page-title-main">Ladbrokes Coral</span> British-based betting and gambling company

Ladbrokes Coral is a British gambling company founded in 1886. Its product offering includes sports betting, online casino, online poker, and online bingo. The Ladbrokes portion of the group was established in 1886, and Coral in 1926. In November 2016, the companies merged to create Ladbrokes Coral Group. Since March 2018, it has been owned by Entain. Prior to its sale, Ladbrokes Coral was listed on the London Stock Exchange, and was a member of the FTSE 250 Index.

The Australian and New Zealand punting glossary explains some of the terms, jargon and slang which are commonly used and heard on Australian and New Zealand racecourses, in TABs, on radio, and in the horse racing media. Some terms are peculiar to Australia, such as references to bookmakers, but most are used in both countries.

<span class="mw-page-title-main">William Hill (bookmaker)</span> Bookmakers in the United Kingdom

William Hill is a British gambling company founded in 1934. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in London. The company was previously listed on the London Stock Exchange until it was acquired by Caesars Entertainment in April 2021. In July 2022, William Hill was subsequently bought by 888 Holdings for £2.2 billion.

Gambling in the United Kingdom is regulated by the Gambling Commission on behalf of the government's Department for Digital, Culture, Media and Sport (DCMS) under the Gambling Act 2005. This Act of Parliament significantly updated the UK's gambling laws, including the introduction of a new structure of protections for children and vulnerable adults, as well as bringing the burgeoning Internet gaming sector within British regulation for the first time.

<span class="mw-page-title-main">Totalisator Agency Board</span> Gambling agencies in Australia, New Zealand and South Africa

The Totalisator Agency Board, universally shortened to TAB or T.A.B., is the name given to monopoly totalisator organisations in Australia, New Zealand and South Africa. They operate betting shops and online betting. They were originally government owned, but in Australia most have been privatised. In Victoria, for instance, the Victorian Totalisator Agency Board began operating in March 1961 as a state enterprise, and was privatised in 1994.

<span class="mw-page-title-main">Crown Resorts</span> Australian gambling and hospitality company

Crown Resorts Limited is an Australian gaming and entertainment group that owns and operates various entertainment complexes, including Crown Melbourne, Crown Perth and Crown Sydney. It was listed on the Australian Securities Exchange until purchased by Blackstone in June 2022.

<span class="mw-page-title-main">Gambling in Australia</span>

Gambling is an activity undertaken by many Australians. In 2022, 72.8% of Australian adults gambled within the previous 12 months and 38% of Australian adults gambled at least once per week. In 2017, Australians were estimated to lead the world with the highest gambling losses on a per-capita basis. Australians spend more on online gambling than any other country in the world.

<span class="mw-page-title-main">Tom Waterhouse</span> Australian businessman (born 1982)

Thomas Robert Waterhouse is an Australian businessman, Chief Investment Officer of Waterhouse VC, Director of TomWaterhouse.com, co-founder of investment firm ListedReserve.com. He is the fourth generation of the Waterhouse racing dynasty and the grandson of one of the first official bookmakers in Australia.

<span class="mw-page-title-main">Sportsbet</span> Australian online bookmaker (founded 1993)

Sportsbet is an online gambling company owned by Flutter Entertainment, primarily targeting the Australian market. Sportsbet is licensed as a corporate bookmaker in the Northern Territory under the Racing and Betting Act 1993 (NT).

<span class="mw-page-title-main">The Stars Group</span> Canadian gaming and online gambling company

The Stars Group Inc. was a Canadian gaming and online gambling company headquartered in Toronto, Ontario, Canada. Its shares were traded on Nasdaq and the Toronto Stock Exchange. It primarily operated poker, casino, and sports betting products under the PokerStars, Full Tilt Poker, BetStars, and Fox Bet brands.

Flutter Entertainment plc is an international sports betting and gambling company. It is listed on the New York Stock Exchange and has a secondary listing on the London Stock Exchange. It owns brands such as Betfair, FanDuel, Paddy Power, PokerStars, Sky Betting & Gaming, and Sportsbet.

Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral, Ladbrokes, PartyPoker and Sportingbet.

<span class="mw-page-title-main">Betting on horse racing</span>

Betting on horse racing or horse betting commonly occurs at many horse races. Modern horse betting started in Great Britain in the early 1600s during the reign of King James I. Gamblers can stake money on the final placement of the horses taking part in a race. Gambling on horses is, however, prohibited at some racetracks. For example, because of a law passed in 1951, betting is illegal in Springdale Race Course, home of the nationally renowned Toronto-Dominion Bank Carolina Cup and Colonial Cup Steeplechase in Camden, South Carolina.

References

  1. ↑ "Corporate Partners – AFL". Australian Football League . Retrieved 17 October 2018.
  2. ↑ "CrownBet launches Sky Racing 1 & 2 streaming". Just Horse Racing. 23 April 2018. Retrieved 17 October 2018.
  3. ↑ "James Packer's Crown takes control of BetEasy". The Sydney Morning Herald . 16 December 2014. Retrieved 17 October 2018.
  4. ↑ "Crown Resorts agrees to $150m sale of CrownBet". The Guardian . 29 December 2017. Retrieved 17 October 2018.
  5. ↑ "Crown Resorts agrees to $150m sale of CrownBet". Gaming Intelligence. 25 April 2018. Retrieved 17 October 2018.
  6. ↑ Allen, Brad (3 December 2019). "Matt Tripp to stand down as BetEasy CEO as Stars Group completes takeover". EGR North America. Retrieved 6 December 2019.
  7. ↑ "Merger of Sportsbet and BetEasy owners signed off". racenet.com.au. Retrieved 3 January 2021.
  8. 1 2 "James Packer's Crownbet Fined For Illegal Ads". The Australian . Retrieved 7 August 2016.
  9. ↑ "CrownBet convicted of illegal advertising". Skynews.com.au. 22 April 2016. Archived from the original on 23 July 2018. Retrieved 7 August 2016.
  10. 1 2 "Crownbet Convicted of Illegal Advertising". Justice.nsw.gov.au. 22 April 2016. Retrieved 7 August 2016.
  11. ↑ "CrownBet Cops To Illegal Come-Hither Inducements | Online Gambling News". CalvinAyre.com. 26 April 2016. Retrieved 7 August 2016.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.