 | |
Type of site | Lifestyle |
|---|---|
| Available in | English |
| Created by |
|
| URL | betches |
| Launched | February 2011 |
Betches (originally Betches Love This) is a digital media company started by Aleen Dreksler, Jordana Abraham, and Samantha Sage. Originally a website, the company now includes a website, social media accounts, several podcasts, a national comedy tour, merchandise, and three best-selling books.
The Betches Love This website began in February 2011 and was authored by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. [1] Each of the three women invested $1,500 into the company. [2] They chose the name "Betches Love This" because they heard young women saying the word when they did not want to be called a bitch. [3] Betches Love This was shortened to "Betches" as the brand developed into a larger humor category discussing topics such as celebrities, health and fitness, politics, and TV and movie recaps. The Betches put forth multiple social media posts a week for their fans. The three women claim to "say what people are thinking about the world, but no one's spoken out loud". [4]
Betches has been called the female counterpart to the bro fraternity culture by The New York Times . [5] The three co-creators have been labeled as authors, entrepreneurs and humorists by Dan Rather. [6] The three women behind Betches have stated that they support a mantra of "not taking yourself too seriously and being confident in who you are." [7] A 2015 Vogue article discussed the impact a Betches advertisement has on a product or service, as their following is "obsessive" [8] and their page has been named as one of the top accounts to follow by Harper's Bazaar [9] and Rolling Stone. [10]
In 2011, while seniors at Cornell University, Jordana Abraham, Samantha Fishbein, and Aleen Kuperman created Betches in the form of a WordPress blog. They targeted women that were "'edgy, speak their minds, and unapologetic in regards to their beliefs and opinions'" The blog was first designed to counteract the male humor that was receiving a high level of attention from young men. The humor of the three women was targeted towards the "anti-alphamale", while also making jokes towards the "nice girl" via their discussions on celebrities, fashion, and relationship advice. Currently, Betches post on beauty, lifestyle, career, horoscope, and many others. [11]
The three women grew up in a New York suburb. [4] The women attended Roslyn High School in Long Island. [12] The three women graduated from Cornell University, where they roomed together their senior year. [4]
Abraham, Fishbein, and Kuperman all lacked backgrounds in business, but each had family connections to those who specialized in law or business to help their company flourish. After graduation, all three women lived at their parents' house, allowing them to meet with each other and work on their platform. [11] They focused on their Instagram, rather than their website, after hiring an ad buyer who said that their readers were more interested in it. [11]
A website named Digital America states that "Betches are proud to be the girls that everyone hates because they view it as a reflection of their superiority" and that Betches strive to dominate the social structures set forth today through their use of beauty, wealth, popularity, and their lack of compassion for others. [13]
The women partnered with smaller jewelry and fashion companies to get their name out, but these attempts did not lead to the results the women strived for. Bumble purchased a package of Instagram advertisements and sponsored the Betches' second book's launch party. [11] Most recently, Betches partnered with e-commerce site JustFab to launch a subscription-based clothing line. [14]
Forbes has estimated that in 2017, their 3rd year of earning profit, the women behind Betches earned more than $5 million in revenue, 75% of which came from brand partnerships. [11] The women own the company fully, as they have not sought out investors.
| Author | Betches |
|---|---|
| Published | 2013 (Gallery Books) |
| Publisher | Gallery Books |
| ISBN | 9781451687767 |
The Betches have published two New York Times Best Selling books. The books are categorized as "satire self help".
Nice Is Just a Place in France: How to Win at Basically Everything
This was the first book published by the Betches. The book provides readers with information regarding all aspects of life and focuses a lot on friend groups. [15]
| Author | Betches |
|---|---|
| Published | 2016 (Gallery Books) |
| Publisher | Gallery Books |
| ISBN | 9781501151101 |
I Had a Nice Time And Other Lies...: How to Find Love & Sh*t Like That
This was the second book published by the Betches, which focusses on dating and relationship advice.
When's Happy Hour?: Work Hard So You Can Hardly Work
This was the third book published by the Betches. The book consists of advice for readers with their professional life, so they can "basically be the Beyonce of anything [they] aspire to do. [16] "
Betches Brides This podcast explores all facets of the complex interpersonal struggles that stem from the wedding planning process. It is hosted by Nicole Pellegrino. [17]
Betches Sup This is a political & pop culture comedy podcast.
Diet Starts Tomorrow This podcast explores the psychological and emotional side of health and wellbeing and is hosted by Betches co-founder Aleen Dreksler. [18]
U Up? This podcast focuses on modern dating woes and is co-hosted by Jordana Abraham and Jared Freid. [19]
The women behind the Betches have faced backlash about statements the authors have made, which promote taking Adderall to stay focused and having anorexia to stay thin. [20]
In April 2012, Abraham wrote a post titled "How To: Get People To Accuse You of Having an Eating Disorder" in which she gave advice to not eat food when with a group. The post has since been removed. The Betches received hundreds of comments in regard to the post. One reader came forward, saying that her friend had not eaten in two weeks since reading the post. Despite reader backlash, the Betches have still discussed anorexia on their platforms, having stated that they "can’t feel responsible for every girl who feels like she needs to be 90 pounds because we made a joke". [21]
Book of the Month is a United States subscription-based e-commerce service that offers a selection of five to seven new hardcover books each month to its members. Books are selected and endorsed by a panel of judges, and members choose which book they would like to receive, similar to how the club originally operated when it began in 1926. Members can also discuss the books with fellow members in an online forum.
Jamie Denbo is an American actress, writer, comedian and half of the comedy duo Ronna and Beverly with Jessica Chaffin. She also co-starred in the FX series Terriers and appeared in Spy, The Heat and Ghostbusters (2016).
Cheryl Strayed is an American writer and podcast host. She has written four books: the novel Torch (2006) and the nonfiction books Wild: From Lost to Found on the Pacific Crest Trail (2012), Tiny Beautiful Things (2012) and Brave Enough (2015). Wild, the story of Strayed's 1995 hike up the Pacific Crest Trail, is an international bestseller and was adapted into the 2014 Academy Award-nominated film Wild.
Nastassia Bianca Schroeder Clark is an American television personality, podcast host, fashion blogger, model and author. She is best known for appearing on Bravo's reality television series Vanderpump Rules (2013–2020) for eight seasons.
Thirteen Reasons Why is a young adult novel written by Jay Asher in 2007, which follows the story of Hannah Baker, a high school freshman, and the thirteen reasons why she has died by suicide. Following her death, Hannah leaves behind a series of seven double-sided cassette tapes detailing the thirteen specific people and events that she blames for her demise. Two weeks after her death, these cassette tapes are mailed out with directions to pass the tapes on to the next person on the tape. Hannah's life story is conveyed through these tapes, which are narrated by Hannah herself, and through the point of view of Clay, her classmate and the ninth person to receive the tapes. The inspiration behind the main character, Hannah Baker, comes from author Jay Asher's close relative who attempted suicide.
Jacob Penn Cooper Hurwitz is an American comedian, writer, actor, and member of the comedy duo Jake and Amir. He was hired by the comedy website CollegeHumor after becoming an intern there in 2006, and has written and appeared in original videos for the website, as well as contributing articles which have been published both online and in print. He also starred in The CollegeHumor Show, an MTV sitcom that ran for one season in 2009. Outside of CollegeHumor, Hurwitz has hosted Myspace's BFF series.
The Jewish Women's Archive (JWA) is a national non-profit organization whose mission is to document "Jewish women's stories, elevate their voices, and inspire them to be agents of change."
Lindsey Kelk is a bestselling British author, journalist and formerly worked as a children's book editor. She was initially signed up to a three-book deal by publishers HarperCollins following the submission of a manuscript for her first novel. To date, she has published 19 adult books and is also the author of the children's book series, Cinders and Sparks. She lives in Los Angeles, California.
Gabriel Shane Dunn is an American writer, podcaster, actor, and filmmaker. Since 2014, Dunn has hosted the YouTube comedy show and podcast Just Between Us with fellow former BuzzFeed writer Allison Raskin. Dunn also hosts the podcast Bad with Money, which launched in 2016 and which primarily focuses on personal finances, while also discussing subjects including poverty and economic oppression. Their debut young adult novel I Hate Everyone but You, co-authored with Raskin, was published in 2017 and made The New York Times Best Seller list. Dunn has also published two finance-related books, as well as a graphic novel. They were formerly a writer, director, and performer for BuzzFeed Video before leaving to focus on Just Between Us.
Kristin Russo is an American speaker, personality, and LGBTQ activist. She is CEO and Editor-in-Chief of Everyone Is Gay and My Kid Is Gay, organizations that provide advice, guidance, and education to LGBT youth and their families, and is the co-author of This Is a Book for Parents of Gay Kids.
Rachel Brathen is a Swedish yoga teacher, a pioneer of paddleboard yoga, and the founder of Island Yoga Aruba in the Caribbean. She is the author of the 2015 book Yoga Girl.
Comments by Celebs, or CBC, is a brand consisting of several social media accounts and a weekly podcast created by Emma Diamond and Julie Kramer that focuses on pop culture and entertainment news. The brand curates a collection of social media interactions between celebrities, emphasizing lighthearted interactions while trying to humanize celebrities. The account gained popularity through Instagram, although they also have Twitter, and Facebook accounts.
Celeste Barber is an Australian comedian and media personality.
Atticus is an anonymous poet. He is the author of five books, including The Dark Between Stars and The Truth About Magic, both of which are New York Times Best Sellers.
Peter Christian Weber Jr. is an American television personality and an airline pilot. Weber placed third on season 15 of The Bachelorette, and was later cast as the star of season 24 of The Bachelor. Outside of his work on television, Weber works as a pilot for United Airlines.
Joseph Anthony Gatto Jr. is an American improvisational comedian, actor, and producer from the New York City borough of Staten Island. He is a former member of the Tenderloins, a comedy troupe consisting of Sal Vulcano, James Murray, and Brian Quinn. Along with the other members of the Tenderloins, he starred in the television series Impractical Jokers, which first aired on December 15, 2011, on TruTV.
Call Her Daddy is an advice and comedy podcast created by Alexandra Cooper and Sofia Franklyn in 2018. The podcast was formerly owned and distributed by Barstool Sports until June 2021, when it was announced that Cooper had signed an exclusive deal with Spotify worth $60 million. In the late spring of 2020, Cooper and Franklyn were engaged in a publicized dispute with Barstool founder David Portnoy, which resulted in Franklyn leaving the show. Cooper reached an agreement with Barstool and continued hosting the podcast on her own.
Dami "Oloni" Olonisakin is a British Nigerian sex educator and relationship advisor. She runs the blog Simply Oloni and a podcast. Olonisakin was included on OkayAfrica's 100 Women list.
Sadie is a novel written by Courtney Summers. The book was released on September 4, 2018, and is told from two perspectives: some chapters offering Sadie's point of view and some chapters being styled as transcripts from a podcast called "The Girls" hosted by a man named West McCray. The release of the book was accompanied by the release of a mock true-crime podcast titled The Girls: Find Sadie which is available on Apple Podcasts and Stitcher.
Jared Freid is an American comedian, podcaster, writer, and television host. He was the host of the 2018 NBC game show How Low Will You Go: Snapchat, which aired on the social media platform Snapchat. He has performed stand-up comedy at Just for Laughs, Zanies Comedy Club, Gotham Comedy Club and the Gramercy Theatre and has been featured on The Today Show, NFL Full Contact, Failosophy, NFL Top 10, and The Tonight Show Starring Jimmy Fallon. Freid wrote comedy and columns for multiple media companies including Betches, Total Frat Move, and Bro Bible and runs his own podcast series called JTrain Podcast. In August 2023, Freid released a Netflix comedy special, Jared Freid: 37 & Single.