 | |
| Company type | Subsidiary |
|---|---|
| Industry | Real estate |
| Founded | July 2008, in Parsippany, New Jersey, U.S. |
| Headquarters | , United States |
Key people | Ginger Wilcox (brand president) |
| Parent | Meredith Corporation (1978–2007) Anywhere Real Estate (2007–present) |
| Website | www |
Better Homes and Gardens Real Estate LLC is an international real estate company which began operations in July 2008. [1]
Better Homes and Gardens Real Estate franchises independent businesses to operate within its network. [2]
In 1978, Meredith Corporation, one of the nation’s leading media and marketing companies and publisher of Better Homes and Gardens magazine, launched the former Better Homes and Gardens Real Estate Service. [3] Meredith owned and operated Better Homes and Gardens Real Estate Service from 1978 to 1998. Meredith then sold the real estate business in 1998 to GMAC Home Services Inc., a subsidiary of GMAC Financial Services, while retaining the Better Homes and Gardens name. GMAC was given the right to use the Better Homes and Gardens Real Estate Service name for up to 10 years after the sale, after which it was phased out. [4]
In October 2007, Meredith Corporation granted Realogy Holdings Corp. the right to license the Better Homes and Gardens name and related trademarks for 100 years. [5] Realogy re-launched the Better Homes and Gardens franchise network on July 1, 2008 and named Sherry Chris, then COO of Coldwell Banker, CEO and president of the newly launched company. [4] [6] Better Homes and Gardens Real Estate became the fifth residential real estate brand launched by Realogy. [7] In 2022, Realogy rebranded as Anywhere Real Estate, Inc.
The Better Homes and Gardens Real Estate network is composed of independently owned and operated franchises. The network includes several large companies.
The network has grown substantially since its reintroduction in 2008 and expanded into Canada in 2011. [8] Better Homes and Gardens Real Estate's corporate offices are based in Madison, New Jersey. Today, the franchise has hundreds of offices and thousands of affiliated real estate agents located throughout the U.S., Canada and Australia. [9]
Cendant Corporation was an American provider of business and consumer services, primarily within the real estate and travel industries. In 2005 and 2006, it broke up and spun off or sold its constituent businesses. Although it was based in New York City, the majority of its headquarters employees were in Parsippany-Troy Hills, New Jersey.
Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned newspapers, magazines, television stations, and websites. Its publications had a readership of more than 120 million and paid circulation of more than 40 million, and its websites had nearly 135 million monthly unique visitors. Its broadcast television stations reached 11% of U.S. households.
Ally Financial Inc. is a bank holding company organized in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online banking via a direct bank, corporate lending, vehicle insurance, mortgage loans, and other related financing services such as installment sale and lease agreements.
Ditech Financial LLC was a provider of home loan, loan servicing and refinance products to consumers and institutional partners in the U.S.
Century 21 Real Estate LLC is an American real estate agent franchise company founded in 1971. The system consists of approximately 14,000 independently owned and operated franchised broker offices in 86 countries and territories worldwide with over 147,000 sales professionals. Century 21 Real Estate is headquartered in Madison, New Jersey.
RE/MAX, short for Real Estate Maximums, is an American international real estate company that operates through a franchise system.
Coldwell Banker Real Estate LLC is an American real estate franchise owned by Anywhere Real Estate, with headquarters in Madison, New Jersey. It was founded in 1906 in San Francisco, and has approximately 3000 offices in 49 countries and territories. It publishes an annual house price guide, Home Listing Report. The company does not issue loans; its name refers instead to a former managing partner.
Better Homes and Gardens is the fourth most widely circulated magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The magazine is published 12 times per year by Dotdash Meredith.
Cerberus Capital Management, L.P. is an American global alternative investment firm with assets across credit, private equity, and real estate strategies. The firm is based in New York City, and run by Steve Feinberg, who co-founded Cerberus in 1992, with William L. Richter, who serves as a senior managing director. The firm has affiliate and advisory offices in the United States, Europe and Asia.
Move, Inc. is a real estate listing company based in Santa Clara, California. The company operates the Move Network of real estate websites, the largest of which is Realtor.com. Move has a longstanding partnership with the National Association of Realtors, the real estate industry's largest trade association, for operating Realtor.com.
Sotheby’s International Realty is a luxury real estate brand founded in 1976 by Sotheby's fine art dealers. Sotheby's International Realty operates as a franchise focusing on brokering and marketing of residential real estate.
GMAC Real Estate was a real estate franchised broker. It had 13,000 agents. In 2008, it was acquired by Brookfield Asset Management and in 2012, it merged into HomeServices of America.
Anywhere Real Estate Inc., formerly Realogy, is an American publicly owned real estate services company. It owns and franchises several real estate brands and brokerages, and offers consumer programs, lead generation, relocation, and title settlement services.
Anywhere Advisors is a residential real estate brokerage company in the United States of America. A subsidiary of Anywhere Real Estate, Inc., its headquarters are located in Madison, New Jersey. As of 2022, the company owns and operates more than 40 brokerage firms in approximately 55 U.S. markets. Most firms are branded under the Coldwell Banker, Coldwell Banker Commercial, Sotheby's International Realty or Corcoran Group brands.
Cyberhomes is a real estate website owned by Fidelity National Financial and Lender Processing Services (LPS). It lists the most current sales of homes in a neighborhood by similar sales.
Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California. It is the second most visited real estate listings website in the United States as of 2021, with over 100 million monthly active users.
Sherry Chris is president and CEO of Expansion Brands Portfolio at Realogy Holdings Corporation, which includes Better Homes and Gardens Real Estate, and ERA, divisions of Realogy Corporation.
Homes.com, Inc. is the second-largest real estate portal by traffic market share in the USA in 2023. Headquartered at 501 S. 5th Street Richmond, Virginia, United States, Homes.com maintains additional offices in Boca Raton, Florida; Tallahassee, Florida and San Diego, California. The company also provides real estate marketing and media services including brand advertising, property listing syndication, reputation management and lead generation.
Realty ONE Group is a Laguna Niguel, California-based real-estate brokerage and franchising company. As of 2022, it employed over 19,500 real estate professionals in over 400 offices across the United States and Canada.
Scripps Networks, LLC, formerly known as Katz Broadcasting, is an American specialized digital multicasting network media company and a division of the E. W. Scripps Company. The company owns eight broadcast television networks, nine FAST streaming networks and a streaming service that each carry programming with specified formats targeted at individual demographics.