 | This article contains content that is written like an advertisement .(August 2017) |
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| Industry | Fashion |
|---|---|
| Founded | 2010 |
| Founder | Natasha Isaacs & Lavinia Brennan |
| Defunct | 2020 |
| Headquarters | , |
| Website | beulahlondon |
Beulah London is a British fashion brand founded by Natasha Isaacs and Lavinia Brennan.
Beulah London is a socially conscious luxury fashion brand founded in 2010 by Natasha Isaacs and Lavinia Brennan after they returned from a volunteer trip in India where they had witnessed the realities of modern slavery and human trafficking. [1] The brand specializes in clothing and accessories that are both stylish and socially responsible. [2] The brand is known for its use of luxurious fabrics and a focus on ethical and sustainable production methods, with a commitment to empowering women affected by human trafficking [3] and poverty, providing them with employment and training opportunities. Beulah London clothing is made with sustainable and organic materials, and the brand has also committed to reducing its carbon footprint and promoting environmentally friendly practices in its production process. [4]
Initial funding for the company came from family and personal investments. [5] In late 2011, the company announced that fashion retailer Oscar Pinto-Hervia would be investing in the company and selling their lines in its online outlet. [6]
Customers included Kate Moss, Sienna Miller, Natalia Vodianova, Sarah Jessica Parker, Pippa Middleton, and Catherine, Princess of Wales. [5]
The company declared itself insolvent in April 2020 in spite of owing large sums to many small local businesses. Despite Beulah's claims to be an "ethical" company, they chose to deliberately place large orders knowing they would be unable to pay for them, leaving a trail of devastation and looming unemployment for many UK workers. [7] [8]
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