Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement.
Manufacturing Consent: The Political Economy of the Mass Media is a 1988 book by Edward S. Herman and Noam Chomsky. It argues that the mass communication media of the U.S. "are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion", by means of the propaganda model of communication. The title refers to consent of the governed, and derives from the phrase "the manufacture of consent" used by Walter Lippmann in Public Opinion (1922). The book was honored with the Orwell Award.
Postmodernism is an intellectual stance or mode of discourse defined by an attitude of skepticism toward what it characterizes as the grand narratives of modernism, opposition to notions of epistemic certainty or the stability of meaning, and emphasis on the role of ideology in maintaining systems of socio-political power. Claims to objective fact are dismissed as naive realism, with attention drawn to the conditional nature of knowledge claims within particular historical, political, and cultural discourses. Thus, the postmodern outlook is characterized by self-referentiality, epistemological relativism, moral relativism, pluralism, irony, irreverence, and eclecticism; it rejects the "universal validity" of binary oppositions, stable identity, hierarchy, and categorization.
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.
The avant-garde is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society. It is frequently characterized by aesthetic innovation and initial unacceptability.
Postmodern art is a body of art movements that sought to contradict some aspects of modernism or some aspects that emerged or developed in its aftermath. In general, movements such as intermedia, installation art, conceptual art and multimedia, particularly involving video are described as postmodern.
The Adbusters Media Foundation is a Canadian-based not-for-profit, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age."
One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society is a 1964 book by the philosopher Herbert Marcuse, in which the author offers a wide-ranging critique of both contemporary capitalism and the Communist society of the Soviet Union, documenting the parallel rise of new forms of social repression in both these societies, as well as the decline of revolutionary potential in the West. He argues that "advanced industrial society" created false needs, which integrated individuals into the existing system of production and consumption via mass media, advertising, industrial management, and contemporary modes of thought.
Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies and anthropology.
Anti-consumerism is a sociopolitical ideology that is opposed to consumerism, the continual buying and consuming of material possessions. Anti-consumerism is concerned with the private actions of business corporations in pursuit of financial and economic goals at the expense of the public welfare, especially in matters of environmental protection, social stratification, and ethics in the governing of a society. In politics, anti-consumerism overlaps with environmental activism, anti-globalization, and animal-rights activism; moreover, a conceptual variation of anti-consumerism is post-consumerism, living in a material way that transcends consumerism.
Richard Sakwa is a British political scientist and a former Professor of Russian and European politics at the University of Kent, a Senior Research Fellow at the National Research University-Higher School of Economics in Moscow, and an Honorary Professor in the Faculty of Political Science at Moscow State University. He has written books about Russian, Central and Eastern European communist and post-communist politics.
Sut Jhally is a professor of communication at the University of Massachusetts Amherst, whose work focuses on cultural studies, advertising, media, and consumption. He is the producer of over 40 documentaries on media literacy topics and the founder and executive director of the Media Education Foundation.
This is a list of writings published by the American author Noam Chomsky.
Paul Dundas is a scholar and a senior lecturer in Sanskrit language and head of Asian Studies in the University of Edinburgh. His main areas of academic and research interest include Jainism, Buddhism, classical Sanskrit literature and Middle Indo-Aryan philology. He is regarded as one of the leading western scholars in Jain studies. He is currently a member of the Council of the Pali Text Society.
Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure on the intended consumer, which may be harmful. As a result of these criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals.
Killing Us Softly: Advertising's Image of Women is an American documentary by Margaret Lazarus, Renner Wunderlich, Patricia Stallone, and Joseph Vitagliano, based on a lecture by Jean Kilbourne and distributed by Cambridge Documentary Films, Inc. The documentary, first released in 1979 and since revised and updated four times, focuses on images of women in advertising, in particular on gender stereotypes, the effects of advertising on women's self-image, and the objectification of women's bodies.
BeingGirl was a "kid-friendly" web site targeted at adolescent girls created in 2000 by consumer goods company Procter & Gamble (P&G).
Bild der Frau is a German language weekly women's magazine published in Hamburg, Germany, that has been in circulation since 1983.
Prima is a monthly women's magazine published in Paris, France. The magazine has been in circulation since 1982. It has editions in Spain, Germany, and the United Kingdom.
Femme Actuelle is a French-language weekly women's magazine published in Paris, France. It has also British and Spanish editions.