Big Red Group

Last updated
Big Red Group
Founded2017;8 years ago (2017)
Founders Naomi Simson, David Anderson
HeadquartersLevel 4, 1-5 Hickson Rd, The Rocks, NSW 2000,
Sydney
,
Australia
Number of locations
2 offices
Key people
David Anderson, CEO [1]
Subsidiaries Adrenaline, Experience Oz, Local Agent, Everything NZ, RedBalloon
Website www.bigred.group

Big Red Group is a leading technology business. Powering the largest experience network in Australia and New Zealand. Through its e-commerce platforms: RedBalloon, Adrenaline, and Experience Oz, and as a major wholesaler to domestic and inbound tourism. Founded in 2017. [2] Based in Sydney, the corporation's proprietary platform powers a range of ways for customers to purchase more than 13,000 experiences. These are offered directly through owned brands, via partnerships with domestic players such as Virgin Australia, [3] and through distribution to agents and OTAs across Asia, the US, and Europe. [4]

Contents

History

Big Red Group acquired leading ecommerce marketplace RedBalloon and Redii, an experience-based rewards platform, in 2017. Big Red Group later added experience brands Adrenaline in 2018, [5] Lime&Tonic in 2019, [6] and Experience Oz and Experience Oz Local Agent in 2021. [7] [8] Big Red Group has been a significant supporter of tourism regeneration following the Covid-19 pandemic and devastating climate related weather events impacting destinations like the Gold Coast [9] and Cairns. Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture. [10]

Awards

Big Red Group has been given several nominations and recognitions in human resources such as finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD). [11] Its employee benefits have had the company recognised by Fast Company Brands that Matters 2021, [12] shortlisted by AFR's Best Places to Work in 2022, and Most Innovative Companies 2021.

Companies

Big Red Group is the holding company for a portfolio of experience businesses:

Industry reports

Big Red Group produces a quarterly Seasonal Experience Index outlining the data and trends being seen in the experiences industry.

References

  1. ↑ Wallbank, Paul (27 August 2021). "To Pay or Not to (After)pay? Paying for Travel with Buy Now, Pay Later". "Compare the Market". Retrieved 2021-08-27.
  2. ↑ "Our History". The Big Red Group. Retrieved 2024-06-01.
  3. ↑ "Big Red Group's 'Experience Oz' joins forces with Virgin Australia". The Big Red Group. Retrieved 2025-08-28.
  4. ↑ "Tiquets and Headout Partnership". The Big Red Group. Retrieved 2025-08-28.
  5. ↑ Fargo, Morgan (13 November 2018). "Big Red Group scales with acquisition of experience-focused Adrenaline". "AdNews".
  6. ↑ "Big Red Group acquires social concierge Lime&Tonic". "Business News Australia". 4 September 2019.
  7. ↑ "Better together: Big Red Group acquires Experience Oz and Local Agent". 10 November 2021.
  8. ↑ Leedham, Matt (10 November 2021). "Better together: Big Red Group acquires Experience Oz and Local Agent". "KarryOn Australia". Retrieved 2022-03-08.
  9. ↑ "Big Red Group supports campaign to inject $7.2m into Gold Coast's experience economy". The Big Red Group. Retrieved 2025-08-28.
  10. ↑ "DCM and Big Red champion North Queensland tourism in new joint venture". "Mumbrella". 3 February 2022.
  11. ↑ "Australian HR Awards 2021: HRD reveals this year's excellence awardees".
  12. ↑ "Big Red Group Recognition".
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