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Founded | 2017 |
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Founders | Naomi Simson, David Anderson |
Headquarters | 3 Spring Street, Sydney NSW 2000, Sydney , |
Number of locations | 2 offices |
Key people | David Anderson, CEO [1] |
Subsidiaries | Adrenaline, Experience Oz, Local Agent, Everything NZ, RedBalloon |
Website | www |
Big Red Group is an Australian amusement and experience company founded in 2017. [2] Based in Sydney, the corporation's brand list includes Adrenaline, Experience Oz, Experience Oz Local Agent, and RedBalloon. According to Big Red Group, it owns 10,000 experiences across Australia. [3]
Big Red Group acquired RedBalloon and REDii, an experience-based rewards platform, in 2017. Big Red Group then added experience brands Adrenaline in 2018, [4] Lime&Tonic in 2019, [5] and Experience Oz and Experience Oz Local Agent in 2021. [6] [7] Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture. [8]
Big Red Group has been given several nominations and recognitions in human resources such as finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD). [9] Its employee benefits have had the company recognised by Fast Company Brands that Matters 2021, [10] shortlisted by AFR's Best Places to Work in 2022, and Most Innovative Companies 2021.[ citation needed ]
Big Red Group is the holding company for a portfolio of experience businesses:
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