Big Red Group

Last updated
Big Red Group
Founded2017;7 years ago (2017)
Founders Naomi Simson, David Anderson
Headquarters3 Spring Street, Sydney NSW 2000,
Sydney
,
Number of locations
2 offices
Key people
David Anderson, CEO [1]
Subsidiaries Adrenaline, Experience Oz, Local Agent, Everything NZ, RedBalloon
Website www.bigred.group

Big Red Group is an Australian amusement and experience company founded in 2017. [2] Based in Sydney, the corporation's brand list includes Adrenaline, Experience Oz, Experience Oz Local Agent, and RedBalloon. According to Big Red Group, it owns 10,000 experiences across Australia. [3]

Contents

History

Big Red Group acquired RedBalloon and REDii, an experience-based rewards platform, in 2017. Big Red Group then added experience brands Adrenaline in 2018, [4] Lime&Tonic in 2019, [5] and Experience Oz and Experience Oz Local Agent in 2021. [6] [7] Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture. [8]

Awards

Big Red Group has been given several nominations and recognitions in human resources such as finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD). [9] Its employee benefits have had the company recognised by Fast Company Brands that Matters 2021, [10] shortlisted by AFR's Best Places to Work in 2022, and Most Innovative Companies 2021.[ citation needed ]

Companies

Big Red Group is the holding company for a portfolio of experience businesses:

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References

  1. Wallbank, Paul (27 August 2021). "To Pay or Not to (After)pay? Paying for Travel with Buy Now, Pay Later". "Compare the Market". Retrieved 2021-08-27.
  2. "Our History". The Big Red Group. Retrieved 2024-06-01.
  3. "Big Red Group's Matthew Cavalier Chats To Channel 7's Sunrise Program". "Big Red Group". 13 April 2021. Retrieved 2022-03-08.
  4. Fargo, Morgan (13 November 2018). "Big Red Group scales with acquisition of experience-focused Adrenaline". "AdNews".
  5. "Big Red Group acquires social concierge Lime&Tonic". "Business News Australia". 4 September 2019.
  6. "Better together: Big Red Group acquires Experience Oz and Local Agent". 10 November 2021.
  7. Leedham, Matt (10 November 2021). "Better together: Big Red Group acquires Experience Oz and Local Agent". "KarryOn Australia". Retrieved 2022-03-08.
  8. "DCM and Big Red champion North Queensland tourism in new joint venture". "Mumbrella". 3 February 2022.
  9. "Australian HR Awards 2021: HRD reveals this year's excellence awardees".
  10. "Big Red Group Recognition".