Bill & Ted's Excellent Cereal

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Bill & Ted's Excellent Cereal was a cereal based on the Bill & Ted movies and cartoon of the late 1980s and early 1990s. [1] [2] It was promoted with the branding slogan "A Most Awesome Breakfast Adventure". [3] The magazine Mental Floss ranked it first in their list of the 10 best marketing-inspired breakfast cereals. [4]

The cereal was made by Ralston Purina, which at the time sold food products for various animals (both human and non-human). The cereal was cinnamon-flavored and had mini music-themed marshmallows, although they resembled pieces of Kibbles 'n Bits.

While the cereal was sold, which was for only a short period, it offered many giveaways and promotions. One of the more prominent ones was "Hysterical Postcards," which were mini-postcards involving Bill & Ted and their trips through time. [5] Another notable promotion was a free audio-cassette holder, shaped in the image of the Phone Booth, and with a sticker depicting the cartoon versions of Bill and Ted on the front. [5]

The cereal was featured in a comedy bit on The Arsenio Hall Show . [4] When Alex Winter appeared on the show, Arsenio Hall asked Winter about the cereal. Hall then presented Winter with a box of the cereal, and challenged an audience member to eat a bowl, which he did. [6]

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<i>Bill & Teds Excellent Adventures</i> (1990 TV series) American TV series or program

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References

  1. Adweek: Western advertising news, Volume 41, Issues 14-26, p26
  2. "Juice labels may change". The Atlanta Journal and The Atlanta Constitution. July 2, 1991. Retrieved 24 October 2012. Closed Access logo transparent.svg
  3. "Bill & Ted's most excellent sequel". Fort Worth Star-Telegram. July 19, 1991. Retrieved 24 October 2012.
  4. 1 2 Stacy Conradt (28 May 2010). "The Quick 10: 10 Marketing-Inspired Breakfast Cereals". Mental floss . Archived from the original on 24 October 2012. Retrieved 24 October 2012.
  5. 1 2 "Bill & Ted's Excellent Cereal, Reviewed". X-Entertainment. 3 June 2003. Archived from the original on 9 February 2013. Retrieved 24 October 2012.
  6. Archived at Ghostarchive and the Wayback Machine : Alex Winter on Arsenio - 7/18/91 part two. YouTube .