Bill & Ted's Excellent Cereal

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Bill & Ted's Excellent Cereal was a cereal based on the Bill & Ted movies and cartoon of the late 1980s and early 1990s. [1] [2] It was promoted with the branding slogan "A Most Awesome Breakfast Adventure". [3] The magazine Mental Floss ranked it first in their list of the 10 best marketing-inspired breakfast cereals. [4]

The cereal was made by Ralston Purina, which at the time sold food products for both humans and animals. The cereal was cinnamon-flavored and had mini music-themed marshmallows, although they resembled pieces of Kibbles 'n Bits.

While the cereal was sold, which was for only a short period, it offered many giveaways and promotions. One of the more prominent ones was "Hysterical Postcards," which were mini-postcards involving Bill & Ted and their trips through time. [5] Another notable promotion was a free audio-cassette holder, shaped in the image of the Phone Booth, and with a sticker depicting the cartoon versions of Bill and Ted on the front. [5]

The cereal was featured in a comedy bit on The Arsenio Hall Show . [4] When Alex Winter appeared on the show, Arsenio Hall asked Winter about the cereal. Hall then presented Winter with a box of the cereal, and challenged an audience member to eat a bowl, which he did. [6]

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Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.

<i>Bill & Teds Excellent Adventures</i> (1990 TV series) 1990 TV series

Bill & Ted's Excellent Adventures is a 1990 animated television series spinoff from the 1989 film of the same title, following the misadventures of two time-travelling slackers as they travel into the distant past and future.

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References

  1. Adweek: Western advertising news, Volume 41, Issues 14-26, p26
  2. "Juice labels may change". The Atlanta Journal and The Atlanta Constitution. July 2, 1991. Retrieved 24 October 2012. Closed Access logo transparent.svg
  3. "Bill & Ted's most excellent sequel". Fort Worth Star-Telegram. July 19, 1991. Retrieved 24 October 2012.
  4. 1 2 Stacy Conradt (28 May 2010). "The Quick 10: 10 Marketing-Inspired Breakfast Cereals". Mental floss . Archived from the original on 24 October 2012. Retrieved 24 October 2012.
  5. 1 2 "Bill & Ted's Excellent Cereal, Reviewed". X-Entertainment. 3 June 2003. Archived from the original on 9 February 2013. Retrieved 24 October 2012.
  6. https://www.youtube.com/watch?v=4IT4I-4xldY