8 July 2022 (2022-07-08)– 22 September 2023 (2023-09-22)
Birth of Stars is a South African YouTube reality show produced by Orapeleng Modutle that follows three young creatives and influencers Kamo WW, Coachella Randy and Kagiso Mogola as they navigate identity and creativity in the public eye. It was launched in 2022.
The show is aimed at uplifting and giving visibility to queer voices in South Africa, offering representation and challenging stereotypes about LGBTQ people.
Background
Birth of Stars is a South African YouTube reality series created during a time when social media was becoming a major platform for young creators.[1] The show was developed to give visibility to the lives of young queer creatives and their everyday experiences.[2][3] It features Kamo WW, Coachella Randy and Kagiso Mogola, who were already popular on social media before starting the series.[4][5] The creators wanted to show real life stories about friendship, ambition and personal growth.[6][7] The series was launched on YouTube instead of traditional television to reach a wider, younger audience.[8] The simple and unscripted style of the show reflects the aim of showing authentic and relatable content.[9][10]
The show has been described as part of a ''new wave'' of content , a movement in which social media and streaming platforms offer space for fresh voices and underrepresented communities.[11] The group (and show) gained massive social media traction quickly by posting, dancing, nightlife content and fashion helped them stand out and reportedly their first episode had over 500 000 views and 70 000 subscribers.[12][13]
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