Bitch (magazine)

Last updated

Bitch
Bitch magazine.png
Bitch, cover from the Winter 2004 issue
EditorRosa Cartagena
Categories Lifestyle, feminism
FrequencyQuarterly
Circulation 80,000 (2015)
Founder Andi Zeisler, Lisa Jervis, Benjamin Shaykin
FoundedJanuary 1996 (1996-01)
Final issueApril 2022 (2022-04)
CompanyBitch Media
CountryUnited States
Based in Portland, Oregon, U.S.
LanguageEnglish
Website www.bitchmedia.org
ISSN 2162-5352
OCLC 46789560

Bitch was an independent, quarterly alternative magazine published in Portland, Oregon. [1] [2] Its tagline described it as a "feminist response to pop culture", and it was described in 2008 by the Columbia Journalism Review as "a respected journal of cultural discourse". [3] [4] As a feminist publication, it took an intersectional approach. [5] [6]

Contents

Bitch was published by the nonprofit feminist media organization Bitch Media. The magazine included analysis of current political events, social, and cultural trends, television shows, movies, books, music, advertising, and artwork. Its print magazine had about 80,000 readers. [7] [8] [9] The magazine's publisher, Kate Lesniak, estimated that it had an online readership of 4.5 million. [10] On April 12, 2022, it was announced that Bitch Media would cease operations in June 2022. [11] [12]

History

Founding

The first issue of Bitch was a ten-page feature, Bitch: Feminist Response to Pop Culture, which started as a zine distributed out of the back of a station wagon in 1996, published in January 1996 in Oakland, California. [13] [14] [15] The founding editors, Lisa Jervis and Andi Zeisler, along with founding art director Benjamin Shaykin, [16] [17] wanted to create a public forum in which to air thoughts and theories on women, gender, and feminist issues, interpreted through the lens of the media and popular culture. [18] In a 2008 interview, Zeisler stated that the zine published content of interest to the editors and which wasn't available elsewhere. [4] Prior to founding the magazine, Jervis and Zeisler had worked as interns at Sassy , another feminist magazine. [18] [19] [20]

Later speaking about the decision to name the magazine "Bitch", Zeisler stated that it was inspired by reclamation of the word 'queer' by the LGBT community. [8] [21] [22] The editors viewed the word 'bitch' as associated with a derogatory description of outspoken women so thought it best to claim the word in advance." [8] Other reasons for the name included its capability to intrigue people, and the word's use as both a verb and a noun. [23] Zeisler stated that: "Having the word 'feminist' in the magazine subtitle has been far more controversial than having the word 'bitch' in the title... the word 'bitch', for better or worse, has become part of our cultural lexicon. Yet 'feminist' is still one of those words that people find very hard to understand." [24]

Expansion

In 2001, a loan from San Francisco's Independent Press Association allowed Jervis and Zeisler to quit their current jobs and work on Bitch full-time and the magazine officially became a non-profit. [25] [26] Around that time, Shaykin left the magazine. [6] By the early 2000s, the magazine had achieved a readership of about 35,000, which grew to 47,000 by 2006. [19] [23]

The magazine was the subject of an obscenity controversy when it published a dildo advertisement on its back cover for its Fall 2002 issue. [27] [15] [19] Responses to this were mixed, and Bitch later published varying opinions about the incident from letters sent by readers. [27] Later interviewed about the events, Zeisler expressed that there had been a certain naivety about the impact of placing the advert on the back cover. The U.S. Postal Service contacted the magazine and stated that copies of the issue would be considered obscene literature and would have to be distributed in black polybags. [15]

Bitch celebrated its 10th anniversary in August 2006 by publishing a Bitch anthology entitled BITCHfest: Ten Years of Cultural Criticism from the Pages of Bitch Magazine. Edited by Bitch founders Jervis and Zeisler, BITCHfest includes essays, rants and raves, and reviews reprinted from previous issues of Bitch magazine, along with new pieces written especially for the anthology. [28]

In March 2007, Bitch relocated from its offices in Oakland, California, to Portland, Oregon. [15] In 2009, the Bitch nonprofit changed its name to Bitch Media, covering expansion beyond publication of the magazine. [26] [8] The magazine's 50th issue was published in 2011. That same year, Bitch won an Utne Reader Independent Press Award for Best Social/Cultural Coverage. [29]

In 2011, Bitch partnered with feminist media critic Anita Sarkeesian to create the video series Tropes vs. Women . The series examined common tropes in the depiction of women in media with a particular focus on science fiction. [30] [31] As of 2012, Bitch hosted the Bitch YA Book Club for young women and girls, which focused on young adult literature. The reading group's online blog included a forum for club participants. [32]

Bitch Media also hosted podcasts, and a college speaker series, "Bitch on Campus". [33] [34] [35] "Popaganda" was hosted by Amy Lam and Sarah Mirk, who discussed politics, news, and media. [36] "Backtalk" was hosted by Amy Lam and Dahlia Balcazar, who reviewed and discussed the week in popular culture through a feminist lens. [36]

Decline and closure

Bitch Media experienced difficulty funding its magazine in its final years. [37] [38] On April 12, 2022, Bitch Media announced they would be shutting down the publication after 26 years. [5] [11] The magazine's last issue was released in June 2022, for its Summer edition. [39] Bitch Media ceased all operations the same month. [12] [11] According to Bitch Media, its website would keep archives of its publications available for the "foreseeable future". [26] [5]

Related Research Articles

<span class="mw-page-title-main">Bitch (slang)</span> Pejorative slang word for a person or thing, mainly a woman

Bitch is a pejorative slang word for a person, usually a woman. When applied to a woman or girl, it means someone who is belligerent, unreasonable, malicious, controlling, aggressive, or dominant. When applied to a man or boy, bitch reverses its meaning and is a derogatory term for being subordinate, weak, or cowardly. In gay speech the word bitch can refer approvingly to a man who is unusually assertive or has the characteristics used pejoratively of a woman.

Femme is a term traditionally used to describe a lesbian woman who exhibits a feminine identity or gender presentation. While commonly viewed as a lesbian term, alternate meanings of the word also exist with some non-lesbian individuals using the word, notably some gay men and bisexuals. Some non-binary and transgender individuals also identify as lesbians using this term.

<span class="mw-page-title-main">Sex-positive movement</span> Ideology supporting healthy sexual norms

The sex-positive movement is a social and philosophical movement that seeks to change cultural attitudes and norms around sexuality, promoting the recognition of sexuality as a natural and healthy part of the human experience and emphasizing the importance of personal sovereignty, safer sex practices, and consensual sex. It is based on the idea that "sexuality is an important part of the human experience and it deserves respect." Although the definition of the term greatly varies among those involved in the movement, its central notion is "openness to a variety of sexual orientations, interests, identities and expressions." The sex-positive movement also advocates for comprehensive sex education and safe sex as part of its campaign. The movement generally makes no moral distinctions among types of sexual activities, regarding these choices as matters of personal preference.

<span class="mw-page-title-main">Third-wave feminism</span> Feminist movement, 1990s–2020s

Third-wave feminism is a feminist movement that began in the early 1990s, prominent in the decades prior to the fourth wave. Grounded in the civil-rights advances of the second wave, Gen X third-wave feminists born in the 1960s and 1970s embraced diversity and individualism in women, and sought to redefine what it meant to be a feminist. The third wave saw the emergence of new feminist currents and theories, such as intersectionality, sex positivity, vegetarian ecofeminism, transfeminism, and postmodern feminism. According to feminist scholar Elizabeth Evans, the "confusion surrounding what constitutes third-wave feminism is in some respects its defining feature."

Postfeminism is an alleged decrease in popular support for feminism from the 1990s onwards. It can be considered a critical way of understanding the changed relations between feminism, femininity and popular culture. The term is sometimes confused with subsequent feminisms such as fourth-wave feminism, postmodern feminism, and xenofeminism.

<i>Signs</i> (journal) Feminist academic journal

Signs: Journal of Women in Culture and Society is a peer-reviewed feminist academic journal. It was established in 1975 by Jean W. Sacks, Head of the Journals Division, with Catharine R. Stimpson as its first editor-in-Chief, and is published quarterly by the University of Chicago Press. Signs publishes essays examining the lives of women, men, and non-binary people around the globe from both historical and contemporary perspectives, as well as theoretical and critical articles addressing processes of gendering, sexualization, and racialization.

Antifeminism, also spelled anti-feminism, is opposition to feminism. In the late 19th century and early 20th century, antifeminists opposed particular policy proposals for women's rights, such as the right to vote, educational opportunities, property rights, and access to birth control. In the mid and late 20th century, antifeminists often opposed the abortion-rights movement.

Lipstick feminism is a variety of feminism that seeks to embrace traditional concepts of femininity, including the sexual power of women, alongside traditional feminist ideas. The concept emerged within the third-wave as a response to ideals created by previous movements, where women felt that they could not both be feminine and a feminist.

Lisa Jervis is an American writer, editor, publisher, and information technology professional. She is one of the founding editors and publisher of Bitch Magazine, established in 1996.

Andi Zeisler is an American writer and co-founder of Bitch Media, a nonprofit feminist media organization based in Portland, Oregon, United States.

Shameless is a Canadian magazine with a feminist and anti-oppressive practice perspective for girls and trans youth. It is published three times a year and also maintains a website featuring a blog, web stories and audio content. Shameless is a registered not-for-profit.

Fat feminism, often associated with "body-positivity", is a social movement that incorporates feminist themes of equality, social justice, and cultural analysis based on the weight of a woman or a non-binary feminine person. This branch of feminism intersects misogyny and sexism with anti-fat bias. Fat feminists advocate body-positive acceptance for all bodies, regardless of their weight, as well as eliminating biases experienced directly or indirectly by fat people. Fat feminists originated during third-wave feminism and is aligned with the fat acceptance movement. A significant portion of body positivity in the third-wave focused on embracing and reclaiming femininity, such as wearing makeup and high heels, even though the second-wave fought against these things. Contemporary western fat feminism works to dismantle oppressive power structures which disproportionately affect fat, queer, non-white, disabled, and other non-hegemonic bodies. It covers a wide range of topics such as diet culture, fat-phobia, representation in media, ableism, and employment discrimination.

<span class="mw-page-title-main">Shira Tarrant</span> American writer

Shira Tarrant is an American writer on gender politics, feminism, sexuality, pop culture, and masculinity. Tarrant's books include When Sex Became Gender, Men and Feminism, Men Speak Out: Views on Gender, Sex, and Power, Fashion Talks: Undressing the Power of Style, and the forthcoming New Views on Pornography. She is described as an "unconventional feminist" redefining gender rights, and is considered "a national leader in working with younger feminist men". She was identified in 2010 as an "extraordinarily accomplished thought leader" by the national Women's Media Center. In 2012, she was named a Glidden Visiting Professor at Ohio University.

<span class="mw-page-title-main">Feminism in the United States</span>

Feminism is aimed at defining, establishing, and defending a state of equal political, economic, cultural, and social rights for women. It has had a massive influence on American politics. Feminism in the United States is often divided chronologically into first-wave, second-wave, third-wave, and fourth-wave feminism.

<span class="mw-page-title-main">Anita Sarkeesian</span> Canadian-American feminist media critic (born 1983)

Anita Sarkeesian is a Canadian-American feminist media critic. She is the founder of Feminist Frequency, a website that hosts videos and commentary analyzing portrayals of women in popular culture. Her video series Tropes vs. Women in Video Games, examines tropes in the depiction of female video game characters. Media scholar Soraya Murray calls Sarkeesian emblematic of "a burgeoning organized feminist critique" of stereotyped and objectified portrayals of women in video games.

Riot grrrl is an underground feminist punk movement that began during the early 1990s within the United States in Olympia, Washington, and the greater Pacific Northwest, and has expanded to at least 26 other countries. A subcultural movement that combines feminism, punk music, and politics, it is often associated with third-wave feminism, which is sometimes seen as having grown out of the riot grrrl movement and has recently been seen in fourth-wave feminist punk music that rose in the 2010s. The genre has also been described as coming out of indie rock, with the punk scene serving as an inspiration for a movement in which women could express anger, rage, and frustration, emotions considered socially acceptable for male songwriters but less commonly for women.

<i>On the Issues</i> (magazine)

On the Issues is an online-only progressive feminist news and opinion magazine founded in 1983 as a print magazine: On the Issues: The Progressive Woman's Quarterly.

<span class="mw-page-title-main">TERF (acronym)</span> Acronym for trans-exclusionary radical feminist

TERF is an acronym for trans-exclusionary radical feminist. First recorded in 2008, the term TERF was originally used to distinguish transgender-inclusive feminists from a group of radical feminists who reject the position that trans women are women, reject the inclusion of trans women in women's spaces, and oppose transgender rights legislation. Trans-inclusive feminists assert that these ideas and positions are transphobic and discriminatory towards transgender people. The use of the term TERF has since broadened to include reference to people with trans-exclusionary views who are not necessarily involved with radical feminism. In the 2020s, the term "trans-exclusionary radical feminism" is used synonymously with or overlaps with "gender-critical feminism".

<span class="mw-page-title-main">Feminism and media</span> Use of media by feminist movements

The socio-political movements and ideologies of feminism have found expression in various media. These media include newspaper, literature, radio, television, social media, film, and video games. They have been essential to the success of many feminist movements.

Ratchet feminism emerged in the United States from hip hop culture in the early 2000s, largely as a critique of, and a response to, respectability politics. It is distinct from black feminism, womanism, and hip hop feminism. Ratchet feminism coopts the derogatory term (ratchet). Other terms used to describe this concept include ratchet womanism as used by Georgia Tech professor Joycelyn Wilson or ratchet radicalism used by Rutgers professor Brittney Cooper. Ratchet is an identity embraced by many millennials and Gen Z black women and girls. The idea of ratchetness as empowering, or of ratchet feminism, has been articulated by artists and celebrities like Nicki Minaj, City Girls, Amber Rose, and Junglepussy, scholars like Brittney Cooper and Mikki Kendall, and through events like Amber Rose's SlutWalk. Many view ratchet feminism as a form of female empowerment that doesn't adhere to respectability politics.

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