Biz (detergent)

Biz Stain & Odor Eliminator

Product type	laundry detergent
Owner	Commercial Brands
Country	United States
Introduced	1968
Previous owners	P&G Redox Brands
Tagline	MORE STAIN FIGHTERS than other brands
Website	bizstainfighter.com

Biz Stain & Odor Eliminator is an enzyme-based, oxygenated and color-safe bleach, detergent booster and pre-treater for laundry stains, sold in both liquid and powder form. It is an enzyme-based bleach that can break down proteins.

History

Biz bleach was invented by Charles McCarty, a researcher at Procter & Gamble (P&G), ^[1] and introduced to the American market in 1967. ^[2] Redox Brands purchased it from P&G in an auction held in the summer of 2000. Forbes estimated the purchase price as more than $40 million. Annual sales revenue reached about $40 million one year later. ^[3]

Biz was recommended for cleaning the skulls of dead animals in an article on the web site of the Alaska Department of Fish and Game, ^[4] and the writer Bob Harris reported that, when researching for a crime series, he had been told by an FBI employee that the product could be recommended for boiling skulls. ^[5]

References

1. Charles McCarty, P&G researcher
2. Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 421. ISBN   9781591391470 . Retrieved May 7, 2013.
3. Jim Hopkins (June 20, 2001). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company . Retrieved February 16, 2011.
4. Gronquist, Ruth M. "How to Clean a Skull". Alaska Department of Fish and Game. Archived from the original on December 25, 2009. Retrieved March 5, 2013.
5. Harris, Bob. "My Google search records now quote the Bill Of Rights". This Modern World (blog). Tom Tomorrow. Archived from the original on October 3, 2008. Retrieved March 5, 2013.

External links

• bizstainfighter.com