Bizrate Insights

Last updated
Bizrate Insights
Company typeSubsidiary
Industry Market research
Founded1996 in Los Angeles, California, United States
FounderFarhad Mohit, Henri Asseily
Headquarters
Los Angeles
,
United States
ProductsOnline ratings
Parent Dotdash Meredith

Bizrate Insights Inc., trading as Bizrate Insights, is a market research company that provides consumer rating information to their customers. As a Dotdash Meredith company, Bizrate Insights is based in Los Angeles, California.

Contents

Consumers can see the ratings and reviews from buyers to help inform their purchase decisions. [1] Bizrate Insights also provides businesses with customer satisfaction, advanced analytics, and competitive benchmarks. [2] [3] [4]

History

Binary Compass Enterprises, later Bizrate, was founded in June 1996 [5] by classmates at the University of California Los Angeles and Wharton School of Business, Farhad Mohit and Henri Asseily. The pair used a school project they authored while attending the Wharton School of the University of Pennsylvania as the basis for their original model of a research company. [6] [7] [8] [9]

The first retailer reviews were collected in 1997 after launching and rebranding the website as Bizrate.com. Services were later expanded to include comparison shopping. [7] In August 1999, Bizrate partnered with Consumer Reports to provide ratings in both the print and online editions of the Consumer Reports . [6] [10] During this year, Bizrate also launched its "Don't get e-screwed campaign". [11] [7]

In 2004, Bizrate rebranded to Shopzilla, while still providing ratings and reviews to Bizrate too. [12] In 2010, Bizrate Insights formed a partnership with Google to begin distributing retailer ratings and reviews from Bizrate Insights to Google Product Search and Google AdWords ads. [13] Since then, this has been expanded to include syndication to several partners across the internet. [7]

In June 2005, E.W. Scripps acquired Shopzilla, which included all operating websites and Bizrate Insights. [14] In June 2011, Symphony Technology Group acquired Shopzilla, including all operating websites and Bizrate Insights. In September 2014, Shopzilla.com rebranded to Connexity, Inc.; Bizrate Insights continued to operate under the Connexity umbrella. [15] In June 2015, Connexity acquired PriceGrabber. Customer feedback collected under PriceGrabber was then collected by Bizrate Insights. [7] In September 2016, The Bizrate Insights division of Connexity is acquired by Synapse Group Inc., a division of Time Inc. [16] [17] [18]

Products and services

Bizrate Insights's Bizrate Survey is conducted on the order confirmation page. It covers point-of-sale topics such as overall satisfaction, product selection, ease of finding products, and checkout. The survey is emailed to consumers who responded. [8] [19] [20] The Bizrate Insights Site Abandonment survey is available to retailers who used the Buyer survey. This survey asks customers to provide feedback when leaving the site without completing a purchase. [8]

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References

  1. ↑ Chang, Elizabeth; Hussain, Farookh; Dillon, Tharam (July 11, 2006). Trust and Reputation for Service-Oriented Environments: Technologies For Building Business Intelligence And Consumer Confidence. John Wiley & Sons. p. 374. ISBN   9780470028254.
  2. ↑ Fisk, Raymond; Grove, Stephen; John, Joby (2013). Services Marketing Interactive Approach. Cengage Learning. p. 288. ISBN   9781285663449.
  3. ↑ "Bizrate.com". Bloomberg. Bloomberg L.P. 2017.
  4. ↑ Wolpe, David (November 30, 1999). "A Closer Look at the Business Raters". Fool.com. The Motley Fool. Archived from the original on October 12, 2009. Retrieved June 5, 2017.
  5. ↑ Tam, Pui-Wing (September 16, 2002). "BizRate.com Offers Consumers A Way to Rate Online Retailers". Wall Street Journal. Retrieved June 7, 2017.
  6. 1 2 "Bizrate.Com". Gale Encyclopedia of E-Commerce. The Gale Group Inc. 2002.
  7. 1 2 3 4 5 "History Cheat Sheet - Shopzilla". Shopzilla.com. Shopzilla, Inc. September 3, 2011. Archived from the original on September 3, 2011. Retrieved June 5, 2017.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  8. 1 2 3 "How BizRate.com Infomediates Between Shoppers and Merchants". Knowledge@Wharton. Wharton School of the University of Pennsylvania. February 2, 2000. Retrieved June 6, 2017.
  9. ↑ Hamilton, David (May 18, 2000). "BizRate.com Offers Consumers A Way to Rate Online Retailers". Wall Street Journal. Retrieved June 7, 2017.
  10. ↑ Robert, Conlin (August 30, 1999). "BizRate.com Clasps Hands with Consumer Reports". E-Commerce News. ECT News Network. Retrieved June 7, 2017.
  11. ↑ Baye, Michael (2002). The Economics of Internet and E-Commerce. Elsevier. p. 74. ISBN   0762309717.
  12. ↑ Tedeschi, Bob (November 15, 2004). "For BizRate, a New Identity and a New Site, Shopzilla.com". New York Times. Retrieved June 6, 2017.
  13. ↑ Jhaveri, Kinnari (September 28, 2010). "Working With Bizrate for Trusted Seller Reviews and Ratings". Google Merchant Blog. Retrieved June 5, 2017.
  14. ↑ "Scripps Will Acquire Shopzilla | Press Releases". Scripps. Retrieved 2024-08-03.
  15. ↑ "Shopzilla Wraps Up Bizrate Into Connexity Brand". socalTECH. Southern California: SOCALTECH LLC. June 10, 2014.
  16. ↑ "Time Inc acquires Bizrate Insights". Reuters. September 6, 2016. Retrieved June 5, 2017.
  17. ↑ O'Shea, Chris (September 7, 2016). "Time Inc. Buys Survey Company BizRate Insights". AdWeek.
  18. ↑ Beckerman, Josh (2016-09-06). "Time Buys Survey Provider Bizrate Insights". Wall Street Journal. ISSN   0099-9660 . Retrieved 2018-06-20.
  19. ↑ Parasuraman, A.; Grewal, Dhruv; Krishnan, R. (2006). Marketing Research. Cengage Learning. ISBN   9780618660636.
  20. ↑ Johnson, Bradley (May 15, 2000). "BizRate's e-commerce goal: Be like J.D. Power". AdAge. Crains Communications. Retrieved June 5, 2017.
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