Black water is a type of bottled alkaline water containing fulvic acid (FvA) and other mineral or vitamin additives. The water is named for its dark and opaque appearance, owing to the addition of the FvA. [1] It has gained popularity as a health trend and status symbol. [2]
Fulvic acid has been used historically in ayurveda. [3] It is the active component in shilajit, which is traditionally consumed by people from Nepal and northern India. [4]
The concept of black water was first created by a Canadian family around 2008. The drink was concocted as a mix of fulvic acid with spring water to be taken as a health supplement. [5] It was brought to the mainstream market in 2011 after the formation of the company Blk. [6] The company grew through viral marketing by product placement on The Real Housewives , [7] and later using influencers to sell the product on platforms such as TikTok. [8]
In 2011, Blk was sued by Canadian firm Creative Thinkers over the trademark for "Blackwater". Creative Thinkers claimed they invented the process for creating black water in 2009. [7]
Black water companies market health benefits such as anti-aging, reducing blood sugar, and promoting gut health. [1] However, the health benefits of consuming FvA through black water are not well studied. While there are purported to be benefits to the immune system, intaking too much FvA may also be toxic. [6] In low doses, it is thought to be safe to consume. [9] Black water is reported to be tasteless, or only have a slight aftertaste. [10]
Kombucha is a fermented, lightly effervescent, sweetened black tea drink. Sometimes the beverage is called kombucha tea to distinguish it from the culture of bacteria and yeast. Juice, spices, fruit or other flavorings are often added.
Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.
Shilajit, salajeet, mumijo or mumlayi or mumie is an organic-mineral product of predominantly biological origin, formed in the mountains.
TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smartphone app.
Charli Grace D'Amelio is an American social media personality. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform TikTok. She quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 155 million followers, she is the second most-followed person on TikTok, as of 2024.
Dalgona coffee, also known as hand beaten coffee, is a beverage originating from Macau made by whipping equal parts instant coffee powder, sugar, and hot water until it becomes creamy and then adding it to cold or hot milk. Occasionally, it is topped with coffee powder, cocoa, crumbled biscuits, or honey. It was popularized on social media during the COVID-19 pandemic, when people refraining from going out started making videos of whipping the coffee at home, by hand without using electrical mixers. After the drink spread to South Korea, it was renamed "dalgona coffee" which is derived from dalgona, a Korean sugar candy, due to the resemblance in taste and appearance, though most dalgona coffee does not actually contain dalgona.
There are reports of TikTok censoring political content related to China and other countries as well as content from minority creators. TikTok says that its initial content moderation policies, many of which are no longer applicable, were aimed at reducing divisiveness and were not politically motivated.
TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic, as many people cooked and ate at home and more people turned to social media for entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok."
BookTok is a subcommunity on the app TikTok that focuses on books and literature. Creators make videos reviewing, discussing, and joking about the books they read. These books range in genre, but many creators tend to focus on young adult fiction, young adult fantasy, and romance. The community is cited with impacting the publishing industry and book sales. The creators in this community are also known as BookTokers.
The creator economy or also known as influencer economy, is a software-facilitated economy that allows content creators and influencers to earn revenue from their creations. According to Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines, versatile monetization tools, comprehensive data analytics, and integrated e-commerce options. Examples of creator economy software platforms include YouTube, TikTok, WFCN, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans and Patreon.
Black Oxygen Organics was a Canadian multi-level marketing (MLM) company which sold dirt at a price of US$110 per package to customers in Canada and the United States.
Pink Sauce is a pink dipping sauce created by TikTok user Veronica Shaw, better known by her screen name, Chef Pii. Food safety and labeling concerns caused the Food and Drug Administration to stop the production and online sale of Pink Sauce. A recipe change and partnership with Dave's Gourmet brought it to store shelves in January 2023.
Ronnie McNutt was a 33-year-old American man and US Army Reserve veteran from New Albany, Mississippi, who committed suicide by shooting himself under his chin on a Facebook livestream, which went viral on various social media platforms due to its inherent shock value.
A borg is a mixed drink made in a plastic gallon jug, containing water, vodka, flavored drink mix such as MiO or Kool-Aid, and sometimes electrolyte mix such as Pedialyte. The drink gained popularity at universities in the United States in the early 2020s, spreading among members of Generation Z on TikTok in late 2022 and early 2023. A borg is designed to be held and consumed by one individual throughout a party, distinguishing it from older communally-served party drinks such as jungle juice and punch. Drinkers typically label their borg jug with a nickname, often a pun on the word "borg."
A menu hack is a non-standard method of ordering food, usually at fast-food or fast casual restaurants, that offers a different result than what is explicitly stated on a menu. Menu hacks may range from a simple alternate flavor to "gaming the system" in order to obtain more food than normal. They are often spread on social media platforms such as TikTok, and are more popular with Generation Z, which has been known to customize their orders more than previous generations. Hacks are sometimes officially added to the menu after their popularity grows. However, in some cases, they have been criticized for overburdening fast food employees with outlandish requests, sparking debate as to whether certain menu hacks are unethical.
The Grimace Shake is a berry-flavored milkshake that was first sold at McDonald's restaurants in the United States from June 12 to July 9, 2023, to celebrate the 52nd birthday of Grimace, the purple milkshake-loving character from McDonaldland. The shake was then introduced in Canada for a second limited run the following year, starting on May 14, 2024. Grimace is purple.
The online video platform TikTok has had worldwide a social, political, and cultural impact since its global launch in September 2017. The platform has rapidly grown its userbase since its launch and surpassed 2 billion downloads in October 2020. It became the world's most popular website, ahead of Google, for the year 2021.
The Stanley Quencher, also known as a Stanley cup, is a reusable stainless steel tumbler that comes in 14, 20, 30, 40, and 64 US fluid-ounce sizes, introduced by Stanley in 2016. It became popular as a result of influencer marketing campaigns on social media, particularly TikTok.
Sleepy girl mocktail is a viral homemade beverage that gained popularity on TikTok as a sleep aid. The first propagator of the drink is reported to be Calee Shea who posted about it in January 2023, but Gracie Norton, a content creator on TikTok, popularized the drink with her post. The drink became viral that year. The drink surged in popularity in January 2024, as "Dry January" prompted numerous individuals to seek mocktail recipes online.
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