Black water is a type of bottled alkaline water containing fulvic acid (FvA) and other mineral or vitamin additives. The water is named for its dark and opaque appearance, owing to the addition of the FvA. [1] It has gained popularity as a health trend and status symbol. [2]
Fulvic acid has been used historically in ayurveda. [3] It is the active component in shilajit, which is traditionally consumed by people from Nepal and northern India. [4]
The concept of black water was first created by a Canadian family around 2008. The drink was concocted as a mix of fulvic acid with spring water to be taken as a health supplement. [5] It was brought to the mainstream market in 2011 after the formation of the company Blk. [6] The company grew through viral marketing by product placement on The Real Housewives , [7] and later using influencers to sell the product on platforms such as TikTok. [8]
In 2011, Blk was sued by Canadian firm Creative Thinkers over the trademark for "Blackwater". Creative Thinkers claimed they invented the process for creating black water in 2009. [7]
Black water companies market health benefits such as anti-aging, reducing blood sugar, and promoting gut health. [1] However, the health benefits of consuming FvA through black water are not well studied. While there are purported to be benefits to the immune system, intaking too much FvA may also be toxic. [6] In low doses, it is thought to be safe to consume. [9] Black water is reported to be tasteless, or only have a slight aftertaste. [10]
Kombucha is a fermented, lightly effervescent, sweetened black tea drink. Sometimes the beverage is called kombucha tea to distinguish it from the culture of bacteria and yeast. Juice, spices, fruit or other flavorings are often added.
An energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous other possible ingredients.
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not. Sizes range from small single serving bottles to large carboys for water coolers.
Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter, it was acquired by the British pharmaceutical company Beecham's in 1938 and sold as Lucozade, an energy drink for the sick. Its advertising slogan was "Lucozade aids recovery". It was sold mostly in pharmacies up until the 1980s before it was more readily available as a sports drink in shops across the UK.
The Coca-Cola Company is an American multinational corporation founded in 1892. It produces Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Shilajit, salajeet, mumijo or mumie is an organic-mineral product of predominantly biological origin, formed in the mountains.
Bionade [ˌbi.(j)oˈnaːdə] is a German range of non-alcoholic, organic fermented and carbonated beverages. It is manufactured in the Bavarian town of Ostheim vor der Rhön by the Peter beer brewery. Sales started in 1995 and Bionade is now available in most European countries. Until 2018 Bionade GmbH was a subsidiary of Radeberger, a group of breweries which is a division of Dr. Oetker. Now Bionade is part of the Hassia Group.
"Tik Tok" is the debut single by American singer Kesha, who co-wrote the song with its producers Dr. Luke and Benny Blanco. It was released on August 7, 2009, as the lead single from her debut studio album, Animal (2010).
Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.
TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 10 minutes. It can be accessed with a smart phone app.
TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic, as many people cooked and ate at home and more people turned to social media for entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok."
BookTok is a subcommunity on the app TikTok that focuses on books and literature. Creators make videos reviewing, discussing, and joking about the books they read. These books range in genre, but many creators tend to focus on young adult fiction, young adult fantasy, and romance. The community is cited with impacting the publishing industry and book sales. The creators in this community are also known as BookTokers.
Erin Azar, also known as Mrs. Space Cadet, is an American runner and social media personality.
Black Oxygen Organics was a Canadian multi-level marketing (MLM) company which sold dirt at a price of US$110 per package to customers in Canada and the United States.
Pink Sauce is a pink dipping sauce created by TikTok user Veronica Shaw, better known by her screen name, Chef Pii. Food safety and labeling concerns caused the Food and Drug Administration to stop the production and online sale of Pink Sauce. A recipe change and partnership with Dave's Gourmet brought it to store shelves in January 2023.
A borg is a mixed drink made in a plastic gallon jug, containing water, vodka, flavored drink mix such as MiO or Kool-Aid, and sometimes electrolyte mix such as Pedialyte. The drink gained popularity at universities in the United States in the early 2020s, spreading among members of Generation Z on TikTok in late 2022 and early 2023. Drinkers typically label their borg jug with a nickname, often a pun on the word "borg."
Sleepy girl mocktail is a viral homemade beverage that gained popularity on TikTok as a sleep aid. The first propagator of the drink is reported to be Calee Shea who posted about it in January 2023, but Gracie Norton, a content creator on TikTok, popularized the drink with her post. The drink became viral that year. The drink surged in popularity in January 2024, as "Dry January" prompted numerous individuals to seek mocktail recipes online.
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