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Google Search is a search engine provided and operated by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is the most-visited website in the world. Additionally, it is the most searched and used search engine in the entire world.
A blog is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. Blog can also be used as a verb, meaning to maintain or add content to a blog.
The terms Google bombing and Googlewashing refer to the practice of causing a website to rank highly in web search engine results for irrelevant, unrelated or off-topic search terms by linking heavily. In contrast, search engine optimization (SEO) is the practice of improving the search engine listings of web pages for relevant search terms.
Blogger is an American online content management system founded in 1999 which enables its users to write blog with time-stamped entries. Pyra Labs developed it before being acquired by Google in 2003. Google hosts the blogs, which can be accessed through a subdomain of blogspot.com. Blogs can also be accessed from a user-owned custom domain by using DNS facilities to direct a domain to Google's servers. A user can have up to 100 blogs or websites per account.
The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social networking service in which everyday authors can publish their opinions.
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
This is a list of blogging terms. Blogging, like any hobby, has developed something of a specialized vocabulary. The following is an attempt to explain a few of the more common phrases and words, including etymologies when not obvious.
A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media. In politics, media consultants create advertisement campaigns to plant a desired image in the minds of voters.
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle.
Barry Schwartz is a blogger who writes about search engines and search engine marketing. Schwartz is the founder and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO & President of RustyBrick, Inc., a New York–based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan. Previously, Schwartz was a writer for Search Engine Watch. He also moderates online and offline panels at Search Engine Watch, Cre8asite Forums and WebmasterWorld's PubCon.
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz.
In journalism and blogging, a listicle is an article that is structured as a list, which is often fleshed out with additional text relating to each item. A typical listicle will have a title describing a specific number of items contained within, along with subsequent subheadings within the text for each entry. The word is a portmanteau of list and article.
Twitoaster was a Twitter web application that threaded and archived users' conversations in real time. It was often used by journalists, bloggers or companies who need to collect, organize and keep a track of their Twitter mentions.
SnapStream is a privately held software company based in Houston, Texas, United States that focuses on building TV monitoring software for organizations in broadcast, government and education. Prior to developing TV Search, SnapStream was long recognized in the consumer world of HTPC for the creation of Beyond TV. However, Beyond TV has not been updated since 2010, as a result of the company shifting focus towards the Enterprise Search product.
Google+ was a social network that was owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.
Regator.com was a curated blog directory and search engine. Founded in 2007 by Scott Lockhart, Chris Turner, and Kimberly Turner and going live with Regator.com in August 2008, Regator LLC also produces Regator Breaking News and the Regator iPhone App for iOS. The API platform also allows for detailed trend tracking and analyzing text. The Breaking News app regularly breaks stories faster than news outlets such as CNN, FoxNews.com, the Huffington Post, and Twitter trending topics.
JamiQ Private Limited is a Singapore-based social media monitoring company. The company was founded by Kelvin Quee, Lee Jia Yi, and Benjamin Koe in September 2008, initially incubated with NTU Ventures. JamiQ's software uses algorithms that can understand the opinions and feelings inferred from phrases and sentences. It processes English words and denotes a positive or negative value to them. JamiQ's software also uses search engines, APIs, RSS feeds, and web crawlers to monitor social media in real-time. It specializes in monitoring Asian social media.
Topsy Labs was a social search and analytics company based in San Francisco, California. The company was a certified Twitter partner and maintained a comprehensive index of tweets, numbering in the hundreds of billions, dating back to Twitter's inception in 2006.
References
- ↑ Price, Gary (17 January 2006). "Buzzmetrics and Intelliseek Join Forces and then Merge with Nielsen" . Retrieved 5 August 2011.
- ↑ Cohen, David. "Nielsen, McKinsey Target Social Media with NM Incite Joint Venture" . Retrieved 5 August 2011.
- ↑ "Farewell To BlogPulse | SmartData Collective". smartdatacollective.com. Archived from the original on 2012-01-22.
- ↑ Sherman, Chris (20 July 2005). "Deeper Insight into the Blogosphere" . Retrieved 5 August 2011.
- ↑ Ragas, Matt. "Review of BlogPulse". Archived from the original on 28 March 2012. Retrieved 5 August 2011.