Bloomfire

Last updated
Bloomfire
Industry software-as-a-service
Founded2010;13 years ago (2010)
FounderJosh Little
Headquarters Austin, Texas
Key people
Ben Little(Current CEO)
Mark Hammer (Former CEO)
Craig Malloy(Former CEO)
Website bloomfire.com

Bloomfire is a software-as-a-service company based in Austin, Texas. The business creates web-based software applications that aim to increase virtual knowledge-and-insights-sharing in the workplace. [1] Bloomfire has expanded to support the knowledge management needs of global organizations across a variety of use cases including, but not limited to: Customer Support, Insights, General Knowledge Share, and Intranet needs.

Contents

Overview

Bloomfire products allow companies to share and search for information, insights, and research on a web-based application platform. [2] The software application "Bloomfire", launched in 2012, allows users to create team communities where people can post questions and answers, add or create new content, and search or browse existing content. The software aims to increase accessibility to information within a company so employees have the knowledge they need to work efficiently. [3] The application can be accessed from a device connected to the internet.

Bloomfire's system automatically deep-indexes any content uploaded to the platform, effectively making every word and character searchable. This allows users to search within the content, rather than just relying on surface-level titles and tags. In addition, Bloomfire applies a relevancy score to each asset, so when a search is run, the most important or relevant content displays first. As more content is added to Bloomfire, the scores automatically adjust. Bloomfire supports 53 file types, and content can be uploaded in the form of videos, audio files, images, slide decks, or text documents. [1] [4] The platform also has automatic video and audio transcription capabilities and makes the text of its transcripts searchable. [5]

The application is available for an annual fee, and the company has several hundred customers.[ citation needed ] Bloomfire provides software for companies such as Capital One, Southwest Airlines, and Conagra. [4] [3] Bloomfire targets its Bloomfire software towards insights and market research, customer support, sales, and marketing teams, but it also applies to other business domains. Users have access to phone and email support, as well as online support. [3]

History

Bloomfire was founded in 2010 by Josh Little, [6] and originally headquartered in Salt Lake City, Utah. [7] The company is now headquartered in Austin, Texas and was backed by investors such as Austin Ventures. [8]

The previous CEO of Bloomfire, Craig Malloy, had an 18-year career in videoconferencing before buying Bloomfire in 2010 with Co-Founder David Mccann. [4]

Another former CEO, Mark Hammer, was with the company between 2014-2021. [9] Hammer has more than 20 years of experience in leadership with software companies and has previously held senior management roles at SmartBear Software, Houghton Mifflin Harcourt, and Compass Learning. [9]

Bloomfire was recapitalized by Primus Capital on August 16, 2021. [10] Primus Capital is a growth-oriented private equity firm focused on investing in leading software, healthcare and technology-enabled services companies

On January 7, 2022. Ben Little was appointed Chief Executive Officer. [11] Ben previously served as Chairman and CEO of Centerline Solutions, a leading provider of wireless infrastructure. During his tenure, he scaled the regional business into a national company, securing agreements with all the major telecommunications leaders and earning Inc. 5000 recognition as a “Fastest-Growing Private Company” for four consecutive years before selling the business. Prior to Centerline, Little served as Chairman and CEO at digital marketing pioneer Executive Media Network, where he led the company through multiple acquisitions, international expansion, and an ultimate strategic exit that later brought the company public. Before Executive Media Network, he was SVP of Sales and Operations for HomeAdvisor (NASDAQ: ANGI) where he helped grow the business from a stage idea through the sale to a publicly traded Fortune 500 company.

Awards and recognition

In 2012, Bersin & Associates named Bloomfire in their Learning Leaders Winners in the Vendor Innovation in Learning and Talent Management: Informal Category. [12] In 2012, Bloomfire was named a Brandon Hall Gold Award winner for Best Advance in Social Learning Technology. [13]

Bloomfire received a Brandon Hall Gold Award for Excellence in Technology in 2015. Bloomfire also received a Bronze Stevie Award in 2017 for Sales & Customer Service and a Silver Stevie Award in 2018 for Sales & Customer Service. [14] [15] The company was also named to the Austin Business Journal's list of Best Places to Work in 2015, 2016, and 2018. [16] [17] In 2017, Bloomfire's CFO, Bill Tole, received the Austin Business Journal's Best CFO Award. [18]

G2, one of the most trusted review platforms for software and services, has consistently recognized Bloomfire as a leader in knowledge management. [19] In an impressive streak, Bloomfire has secured G2 Leader status in Knowledge Management for seven consecutive years, from 2017 to 2023. This remarkable achievement reflects Bloomfire's consistent dedication to delivering innovative solutions that empower organizations to harness and share knowledge effectively.

Bloomfire has also excelled in customer satisfaction, earning TrustRadius Top Rated recognition [20] for three consecutive years, in 2021, 2022, and 2023. TrustRadius is known for its authentic, unbiased reviews, making this award a testament to Bloomfire's ability to provide exceptional value and an outstanding user experience to its customers.

Additionally, Bloomfire has been acknowledged as one of G2's Top 50 Best Content Management Products, [21] further solidifying its position as a leading player in the knowledge management space. This recognition underscores Bloomfire's commitment to helping organizations efficiently manage, organize, and distribute their content, enhancing productivity and collaboration.

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References

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  2. Petrocelli, Tom. "How to make social collaboration features more meaningful". CMS Wire. Retrieved 11 April 2013.
  3. 1 2 3 Rakesh, Sharma. "An Innovative Approach to Knowledge Sharing – a review of Bloomfire". GetApp. Retrieved 11 April 2013.
  4. 1 2 3 Hawkins, Lori. "Austin-based Bloomfire raises $8 million to expand its business". Statesman.com. Retrieved 11 April 2013.
  5. "Video transcription and search from Bloomfire". www.kmworld.com. 2015-04-22. Retrieved 2019-05-09.
  6. Allred, Cathy (May 15, 2012). "Little's Bloomfire ablaze in its industry". Daily Herald.
  7. Calnan, Christopher. "Downtown Austin: The place to be for techies". Austin Business Journal. Retrieved 11 April 2013.
  8. Hawkins, Lori. "Two new deals add to early rush of venture funding for Austin companies". Statesman.com. Retrieved 11 April 2013.
  9. 1 2 Jacobson, Madeline. "Bloomfire names Mark Hammer as CEO". Cision PR Web. Cision PR Web. Retrieved 9 April 2019.
  10. "Bloomfire Announces Major Growth Investment from Primus Capital". Businesswire.
  11. "Bloomfire Names Ben Little as New Chief Executive Officer". PRWeb.
  12. "Bersin & Associates Announces the 2012 Learning Leaders ™ Winnder and Complimentary Research Report Showcasing Strategies for Success". Reuters Online. Archived from the original on 26 July 2012. Retrieved 11 April 2013.
  13. "2012 Excellence Awards". Brandon Hall Group. Retrieved 11 April 2013.
  14. "2018 Stevie® Award Winners | Stevie Awards". stevieawards.com. Retrieved 2019-05-09.
  15. "2017 Stevie® Award Winners | Stevie Awards". stevieawards.com. Retrieved 2019-05-09.
  16. "The Best Places to Work in 2016 — the winners, how they rank and what makes them so cool". www.bizjournals.com. Archived from the original on 2016-08-15. Retrieved 2019-05-09.
  17. "The results are in: Here are Austin's Best Places to Work for 2018". www.bizjournals.com. Archived from the original on 2019-10-03. Retrieved 2019-05-09.
  18. "Best CFOs 2017: Bill Tole of Bloomfire stays on top of his game by keeping an open mind". www.bizjournals.com. Retrieved 2019-05-09.{{cite web}}: CS1 maint: url-status (link)
  19. "Bloomfire Reviews & Product Details".
  20. "TrustRadius Overview".
  21. "Best CMS Software Products for 2023".

Further reading