 | This article contains promotional content .(August 2024) |
Bob Isherwood | |
|---|---|
| Born | |
| Nationality | Australian |
| Education | RMIT |
Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School. [1]
| This article contains promotional content .(August 2024) |
Bob Isherwood | |
|---|---|
| Born | |
| Nationality | Australian |
| Education | RMIT |
Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School. [1]
Isherwood attended RMIT to study Advertising Art, thanks to the intervention of Victor Greenhalgh – the head of department. [2] Isherwood established the Victor Greenhalgh scholarship programme for underprivileged students at RMIT. [3]
He is also a member of RMIT’s Acclaimed Alumni, and received the first ever Honorary Doctorate in Communications from RMIT in 2007. [4]
Bob Isherwood has had a career spanning over three decades and three continents. [5]
He worked for six years as a creative group head for Young & Rubicam London and 10 years with Collet Dickenson Pearce & Partners before moving back to Australia in 1982 to become a founding partner of Campaign Palace Sydney.
Isherwood joined Saatchi & Saatchi in 1986, where he spent 22 years, including 11 years as the agency’s Worldwide Creative Director, and served as chair of its Worldwide Creative Board. Under his leadership, Saatchi & Saatchi’s global network of 143 offices in 83 countries consistently ranked among the top creative agencies in the world, winning more than 8,000 major awards – including becoming the #1 creative network at the 2002 Cannes Lions Festival – for clients such as P&G and Toyota, for whom Bob served as creative director for the global launch of Toyota Prius.
Isherwood, along with Richard Meyers, were tasked with taking over The Saatchi & Saatchi New Directors Showcase after its first year. [6] It has grown to become the most anticipated premiere [7] at the Cannes Lions Festival. Now in its 34th year, it has been rebranded as the Saatchi & Saatchi New Creators' Showcase. [8] [9] [10]
Isherwood left Saatchi & Saatchi in 2008, citing a need to "have more than one life in my lifetime." [11]
From 2010-2016, Bob Isherwood was adjunct faculty at Vanderbilt University, [12] [13] teaching two Creative Advertising courses.
In 2011, Isherwood became a founding partner of Dialog Health, a two-way mobile messaging company created to improve patient satisfaction, compliance, and adherence, in healthcare. [14]
Bob Isherwood was named the Dean of the Cannes Young Lions Creative Academy in 2012, and served as its Dean until 2020. [13] [15]
Isherwood joined Innocean as Worldwide Creative Advisor and in charge of the newly formed Global Creative Council in 2013. [16] [17]
In February 2020, Isherwood was appointed Head of Creative Development at The One Club for Creativity, and in fall of 2021 he co-founded ONE School, [18] a free online portfolio program for black creatives with schools based in New York, Los Angeles, Chicago, Atlanta and the UK. [19] [20]
Isherwood won Australia’s first Gold Lion award for Cinema at the Cannes International Advertising Festival. He was also the first Australian to win a D&AD Black Pencil (gold award) for Advertising. [21] [22]
He was named Australia’s Leading Creative Director and received the Clio Lifetime Achievement Award. and has been inducted into the Clio Hall of Fame. [23]
He was inducted into the Australian Writers and Art Directors Hall of Fame in August 2009. [24]
In 2024, Isherwood was inducted into the Creative Hall of Fame. [25]
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(by Michael Newman, foreword by Isherwood.) Published by Wiley ISBN 0-470-82106-X ISBN 978-0-470-82106-0
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