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Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions.
Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. People display this bias when they select information that supports their views, ignoring contrary information, or when they interpret ambiguous evidence as supporting their existing attitudes. The effect is strongest for desired outcomes, for emotionally charged issues, and for deeply entrenched beliefs.
A polygraph, often incorrectly referred to as a lie detector test, is a junk science device or procedure that measures and records several physiological indicators such as blood pressure, pulse, respiration, and skin conductivity while a person is asked and answers a series of questions. The belief underpinning the use of the polygraph is that deceptive answers will produce physiological responses that can be differentiated from those associated with non-deceptive answers; however, there are no specific physiological reactions associated with lying, making it difficult to identify factors that separate those who are lying from those who are telling the truth.
In the field of psychology, cognitive dissonance is described as the mental disturbance people feel when they realize their cognitions and actions are inconsistent or contradictory. This may ultimately result in some change in their cognitions or actions to cause greater alignment between them so as to reduce this dissonance. Relevant items of information include peoples' actions, feelings, ideas, beliefs, values, and things in the environment. Cognitive dissonance is typically experienced as psychological stress when persons participate in an action that goes against one or more of those things. According to this theory, when an action or idea is psychologically inconsistent with the other, people do all in their power to change either so that they become consistent. The discomfort is triggered by the person's belief clashing with new information perceived, wherein the individual tries to find a way to resolve the contradiction to reduce their discomfort.
In psychology, the false consensus effect, also known as consensus bias, is a pervasive cognitive bias that causes people to "see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances". In other words, they assume that their personal qualities, characteristics, beliefs, and actions are relatively widespread through the general population.
The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds. In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person.
In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.
The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time. The sleeper effect also refers to a delayed positive response that is maintained over time. The effect was first noticed among US Army soldiers exposed to army propaganda. It was hypothesized that over time the soldiers forgot that the message was propaganda. The effect has been widely studied but notoriously difficult to reproduce, leading to some doubt over its existence.
Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions. These biases are prevalent in research involving participant self-report, such as structured interviews or surveys. Response biases can have a large impact on the validity of questionnaires or surveys.
The implicit-association test (IAT) is an assessment intended to detect subconscious associations between mental representations of objects (concepts) in memory. Its best-known application is the assessment of implicit stereotypes held by test subjects, such as associations between particular racial categories and stereotypes about those groups. The test has been applied to a variety of belief associations, such as those involving racial groups, gender, sexuality, age, and religion but also the self-esteem, political views, and predictions of the test taker. The implicit-association test is the subject of significant academic and popular debate regarding its validity, reliability, and usefulness in assessing implicit bias.
In social science research, social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. It can take the form of over-reporting "good behavior" or under-reporting "bad", or undesirable behavior. The tendency poses a serious problem with conducting research with self-reports. This bias interferes with the interpretation of average tendencies as well as individual differences.
A self-report study is a type of survey, questionnaire, or poll in which respondents read the question and select a response by themselves without any outside interference. A self-report is any method which involves asking a participant about their feelings, attitudes, beliefs and so on. Examples of self-reports are questionnaires and interviews; self-reports are often used as a way of gaining participants' responses in observational studies and experiments.
Lie detection is an assessment of a verbal statement with the goal to reveal a possible intentional deceit. Lie detection may refer to a cognitive process of detecting deception by evaluating message content as well as non-verbal cues. It also may refer to questioning techniques used along with technology that record physiological functions to ascertain truth and falsehood in response. The latter is commonly used by law enforcement in the United States, but rarely in other countries because it is based on pseudoscience.
Randomised response is a research method used in structured survey interview. It was first proposed by S. L. Warner in 1965 and later modified by B. G. Greenberg and coauthors in 1969. It allows respondents to respond to sensitive issues while maintaining confidentiality. Chance decides, unknown to the interviewer, whether the question is to be answered truthfully, or "yes", regardless of the truth.
Russell Fazio is Harold E. Burtt Professor of Social Psychology at Ohio State University, where he heads Russ's Attitude and Social Cognition Lab (RASCL). Fazio's work focuses on social psychological phenomena like attitude formation and change, the relationship between attitudes and behavior, and the automatic and controlled cognitive processes that guide social behavior.
Negative affectivity (NA), or negative affect, is a personality variable that involves the experience of negative emotions and poor self-concept. Negative affectivity subsumes a variety of negative emotions, including anger, contempt, disgust, guilt, fear, and nervousness. Low negative affectivity is characterized by frequent states of calmness and serenity, along with states of confidence, activeness, and great enthusiasm.
Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. Norms are implicit, specific rules, guidance shared by a group of individuals, that guide their interactions with others. People often choose to conform to society rather than to pursue personal desires – because it is often easier to follow the path others have made already, rather than forging a new one. Thus, conformity is sometimes a product of group communication. This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences, or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone.
The honesty or integrity of individuals can be tested via pre-employment screening from employers. Employers may administer personnel selection tests within the scope of background checks that are used to assess the likelihood that behavior. Integrity tests are administered to assess whether the honesty of the potential candidate is acceptable in respect to theft and counterproductive work behavior. These tests may weigh in on the final personnel decisions.
In psychology and social research, unmatched count, or item count, is a technique to improve, through anonymity, the number of true answers to possibly embarrassing or self-incriminating questions. It is very simple to use but yields only the number of people bearing the property of interest and leads to a larger sampling error than direct questions. It was introduced by Raghavarao and Federer in 1979.
Wendy Wood is a UK-born psychologist who is the Provost Professor of Psychology and Business at University of Southern California, where she has been a faculty member since 2009. She previously served as vice dean of social sciences at the Dornsife College of the University of Southern California. Her primary research contributions are in habits and behavior change along with the psychology of gender.
References
- ↑ Kassin, S., Fein, S., & Markus, H.R. (2008). Social Psychology (7th ed.). Boston, MA: Houghton Mifflin ( ISBN 978-0618-86846-9).
- ↑ Roese, N.J. & Jamieson, D.W. (1993). "Twenty years of bogus pipeline research: A critical review and meta-analysis". Psychological Bulletin, 114, 363–375.
- ↑ Jones, E., Sigall, H. (1971). "The Bogus Pipeline: A new paradigm for measuring affect and attitude". Psychological Bulletin , 76 5, 349–364.