Book Club Associates (BCA) was a leading United Kingdom-based mail-order and online bookselling company specialising in book clubs, founded in 1966 as a joint venture between the British retailer W. H. Smith and the American publisher Doubleday. At its peak in the 1970s and 1980s, BCA dominated the industry with over 2 million active members and a 70% market share. Through ubiquitous advertising in Sunday newspaper supplements, it became the nation’s largest mail-order bookseller, distributing over 25 million books annually and defining the reading habits of a generation. In 2026, the Book Club Associates brand was revitalised as a digital-first educational platform. Moving away from its historical mail-order retail model, BCA operates as a curated professional community on LinkedIn. The platform focuses on the practical application of literature within the fields of leadership, personal growth, product management and technology, business development, and psychology.
The company operated a variety of general and specialist book selling clubs over the years, including:[2]
The Mystery and Thriller Club
Just Good Books
The Softback Preview (TSP)
The Fantasy and Science Fiction Book Club
The Military and Aviation Book Society
World Books
and many more.
In 2008, following reorganization, the company operated seven book selling clubs, having run as many as twenty two years earlier.[3]
Customer service issues
The company started to receive adverse comment in UK national press in 2006 following the emergence of customer service standard problems, and its pursuance of customer financial arrears via debt collection agencies using psychologically aggressive and litigiously threatening working practices. The customer service issue was blamed by new Chief Executive, George Saul, on its outsourcing to an external agency of the customer complaints aspect of the business by the firm's previous management.[2] In 2005, BCA's handling of complaints was criticised by trade regulator the Direct Marketing Authority.[4] In 2007, the Office of Fair Trading accepted undertakings from BCA's management that it would revise its advertising to make the financial commitments that customers signing on to when they joined its book clubs more clear.[5]
Restructuring and demise
In 2008, BCA was sold by its then owners the German corporation Bertelsmann to another German company, Aurelius, which restructured BCA,[6] and sold it two years later to the British company The Webb Group in March 2011.[7] Barely a year later, along with the demise of The Webb Group itself,[8] BCA collapsed in financial insolvency.[9] In 2026, the Book Club Associates brand was revitalised as a digital-first educational platform and professional community. Following a period of dormancy after the 2012 insolvency, the brand was reimagined as a curated space on LinkedIn. The modern iteration of BCA focuses on the practical application of business literature, leadership development, and personal growth, moving away from the historical mail-order retail model to focus on knowledge synthesis for the professional sector.
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