Booty Pop

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Booty Pop (Sweet Apparel LLC), is a private US company that mainly manufacturers padded underwear for women intended to give the wearer an appearance of curvy, lifted buttocks. [1]

Buttocks An anatomical feature on the posterior of some primates

The buttocks are two rounded portions of the anatomy, located on the posterior of the pelvic region of primates, and many other bipeds or quadrupeds, and comprise a layer of fat superimposed on the gluteus maximus and gluteus medius muscles. Physiologically, the buttocks enable weight to be taken off the feet while sitting. In many cultures, they play a role in sexual attraction. Some cultures, such as that of Victorian England, have also used the buttocks as a primary target for corporal punishment, as the buttocks' layer of subcutaneous fat offers protection against injury while still allowing for the infliction of pain. There are several connotations of buttocks in art, fashion, culture and humor, and the English language is replete with many popular synonyms that range from polite colloquialisms to vulgar slang. In humans the buttocks are located between the lower back and the perineum.

The company, based in Boston, was founded in 2008 by Susan Bloomstone and Lisa Reisler. It was the subject of a Wall Street Journal article about the market for undergarments of this nature. [2]

Boston Capital city of Massachusetts, United States

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References

  1. Joiner, Lottie (8 July 2011). "Booty Pop entrepreneurs turn niche idea into successful firm". USA Today. Retrieved 9 February 2012.
  2. Dodes, Rachel. "Goodbye, Girdle: Curvy Stars Spark A Raid on Padded Panties". Wall Street Journal. Retrieved 9 February 2012.