Booty Pop

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Booty Pop (Sweet Apparel LLC), is a private US company that mainly manufacturers padded underwear for women intended to give the wearer an appearance of curvy, lifted buttocks. [1]

The company, based in Boston, was founded in 2008 by Susan Bloomstone and Lisa Reisler. It was the subject of a The Wall Street Journal article about the market for undergarments of this nature. [2]

References

  1. ↑ Joiner, Lottie (8 July 2011). "Booty Pop entrepreneurs turn niche idea into successful firm". USA Today. Retrieved 9 February 2012.
  2. ↑ Dodes, Rachel. "Goodbye, Girdle: Curvy Stars Spark A Raid on Padded Panties". The Wall Street Journal. Retrieved 9 February 2012.
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