Product type | Poultry |
---|---|
Owner | Bounty Fresh Food, Inc. |
Country | Philippines |
Introduced | 1986 |
Markets | Philippines |
Website | http://bounty.ph/ |
Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. Bounty Fresh Chicken supplies live chicken, dressed chicken, and various processed chicken products, one of the most notable is their line of roasted chicken under Chooks-to-Go, and is present in all major locations in the Philippines.
BFGC has its own dressing plant operating in Pulilan, Bulacan province.
Another dressing plant has been recently opened in Hermosa, Bataan province.[ citation needed ]
In other localities, it is sourced and distributed by Bounty Agro Ventures, Inc. (BAVI), which is also under BFGC.[ citation needed ]
BFGC was the first company in the Philippines to employ the single-stage hatchery incubation system, in which eggs are grouped according to their development stage to be incubated together. [1]
Bounty Fresh Chicken began with egg production in 1986 under the Chen family. Broiler integration commenced in 1995, while full operation started in 2008, from raising layers, growing broilers and processing raw chicken to developing various chicken products. [2]
In 2009, Bounty Fresh Chicken won the 2009 Best Poultry and Livestock Company award at the 2009 Asian Livestock Industry Awards in Kuala Lumpur, Malaysia. [3] The categories were Technological Excellence, Food Safety, Marketing Excellence and Industry Leadership. In 2010, singer Lea Salonga was chosen to be the brand's endorser.
In October 2010, the president of BFFI and concurrent Chairman of the Board of BAVI, Tennyson G. Chen, was named Entrepreneur of the Year 2010 and Master Entrepreneur in SGV & Co. Foundation's Ernst & Young Entrepreneur of the Year Awards. [4]
Chen's goal is to help raise the average Filipino's consumption of chicken to 15 kilograms annually from about 8 kilograms, which is the current rate, by 2020. [5]
In 2012, Bounty Fresh was tagged as the premier poultry integrator in the Philippines, as well as being responsible for leading the poultry industry's expansion in the country. [6]
Bounty Fresh Chicken sells poultry-based products. These include dressed chicken in vacuum packs, tray-sealed "Meals in Minutes", and "Cut-Ups" in vacuum and ULMA packaging.
Bounty Fresh also sells processed meats such as Chicken Puffs, Disney-branded nuggets, and heat-and-eat products. Some products have halal certification. [7]
Free range denotes a method of farming husbandry where the animals, for at least part of the day, can roam freely outdoors, rather than being confined in an enclosure for 24 hours each day. On many farms, the outdoors ranging area is fenced, thereby technically making this an enclosure, however, free range systems usually offer the opportunity for the extensive locomotion and sunlight that is otherwise prevented by indoor housing systems. Free range may apply to meat, eggs or dairy farming.
Charoen Pokphand Foods Public Company Limited, a company of the Charoen Pokphand Group, is an agro-industrial and food conglomerate headquartered in Thailand. It is one of the world's largest producers of feed and shrimp, and is also a global top three producer of poultry and pork.
In agriculture, poultry litter or broiler litter is a mixture of poultry excreta, spilled feed, feathers, and material used as bedding in poultry operations. This term is also used to refer to unused bedding materials. Poultry litter is used in confinement buildings used for raising broilers, turkeys and other birds. Common bedding materials include wood shavings, sawdust, peanut hulls, shredded sugar cane, straw, and other dry, absorbent, low-cost organic materials. Sand is also occasionally used as bedding. The bedding materials help absorb moisture, limiting the production of ammonia and harmful pathogens. The materials used for bedding can also have a significant impact on carcass quality and bird performance.
Esperanza Alcantara Icasas-Cabral is a Filipina cardiologist and clinical pharmacologist. She served as Secretary of the Department of Health in the Philippines, taking office in January 2010 to replace Dr. Francisco Duque III after his appointment as chairperson of the Civil Service Commission. Before her appointment as Secretary of Health she was previously the Secretary of the Department of Social Welfare and Development, replacing Corazon Soliman. Dr. Cabral is married to Bienvenido Villegas Cabral, an ophthalmologist.
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Poultry farming is the form of animal husbandry which raises domesticated birds such as chickens, ducks, turkeys and geese to produce meat or eggs for food. Poultry – mostly chickens – are farmed in great numbers. More than 60 billion chickens are killed for consumption annually. Chickens raised for eggs are known as layers, while chickens raised for meat are called broilers.
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Sigrid Sophia Agatha de Torres von Giese, known professionally as Paraluman, was a Filipino actress whose career spanned four decades. Dubbed as the Greta Garbo of the Philippines, she is often cited as one of the greatest screen figures in the country. She first appeared in the film Flores de Mayo (1940) and rose to fame in the self-titled film opposite Fernando Poe Sr. She has since appeared in over 90 motion pictures including several foreign films such as Elephant Girl (1951) and Surrender - Hell! (1959). She has received two FAMAS Awards and has been inducted at the Eastwood City Walk of Fame.
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Lolita Rodriguez was a Filipino actress whose career spanned four decades. Regarded as the "Queen of Philippine Drama", she was noted for her restrained, subtle acting style and was famous for her performances in a range of film genres, from drama, comedy and action. She is a recipient of two FAMAS Awards for her portrayal in Gilda (1956) and Weighed But Found Wanting (1974).
Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the Philippines. It offers roast chicken and processed meat for take-out.
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Bounty Agro Ventures, Inc. (BAVI), also known as Bounty is a poultry company based in Pasig, Metro Manila, Philippines. As the main company of the Bounty Fresh Group of Companies, it manages roast chicken retail chains Chooks-to-Go and Uling Roasters, Reyal Litson Manok, Adobo Connection, and HeiHei.
Joseph Calata is a Filipino businessman who served as the chairman and chief executive officer of Calata Corporation, a company formerly listed on the Philippine Stock Exchange. He attended De La Salle University and finished with a Bachelor's degree in Management of Financial Institutions.