Boursin cheese

Boursin
Country of origin	France
Region, town	Normandy
Source of milk	Cows
Pasteurised	Yes
Texture	Soft
Certification	None
Related media on Commons

Boursin is a brand of soft creamy cheese available in various flavours, with a flavour and texture similar to cream cheese.

The first Boursin flavour, garlic and fine herbs, was created in 1957 by François Boursin, a cheese maker from Normandy. ^[1] Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavour. His recipe was the first flavoured cheese product to be sold nationally in France.^{[ citation needed ]}

Boursin cheese was first developed in Normandy, ^[2] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, who sold it to Groupe Bel in November 2007 for €400 million. ^[3]

Advertising

The brand was advertised on television from 1 October 1968, when French television allowed commercial breaks for the first time. ^[4] In 1972 their advertising slogan: "Du pain, du vin, du Boursin" ("Some bread, some wine, some Boursin") was launched. ^[4] This slogan was later modified to "Du pain, du Boursin, on est bien" ("Some bread, some Boursin, we are good"). ^[5]

See also

• Roule cheese

References

1. "Boursin History". Boursin.com. Retrieved 22 August 2020.
2. "Boursin Reveals the Secrets of its Phenomenal Success" from BoursinCheese.com, accessed 2011-06-18
3. "Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin" Archived 2011-07-08 at the Wayback Machine from BrandsTell, accessed 2009-05-31
4. "Het Verhaal Van Boursin". Boursin Verse Roomkaas (in Dutch).
5. "Brand slogan". Boursin.fr. Du pain, du Boursin®, on est bien !