Bracken Darrell

Last updated
Bracken P. Darrell
Bracken Darrell (12324104245).jpg
Born
Owensboro, Kentucky, United States
EducationHendrix College (B.A., 1985)
Harvard Business School (MBA, 1989)
OccupationBusinessman
Known forCEO of VF Corporation, former CEO of Logitech
TitleChief executive officer, VF Corporation

Bracken P. Darrell is the CEO of VF Corporation and the former CEO of Logitech. [1]

Contents

Early life and education

Darrell grew up in Owensboro, Kentucky, as one of four siblings. [2] His brother, Bart Darrell, was the president of Kentucky Wesleyan College. [3]

Darrell graduated from Daviess County High School in 1981. [3] In 1985 he earned a BA degree in english literature from Hendrix College and, in 1989, earned his MBA from Harvard Business School. [4] [5]

Career

After graduating college and before earning his MBA, Darrell worked in public accounting for two years, and was eventually hired to do international auditing for PepsiCo. [3] Over his career he has held various positions at General Electric, Gillette and Arthur Andersen. At Procter & Gamble, he was the president of the Braun (company) division and is noted for leading the turnaround of Old Spice deodorant. [6] Darrell joined Whirlpool in 2008, where he became an executive vice president. [4] In 2012, he joined Logitech as president, and became CEO in early 2013. [5] In June 2023, Darrell became the CEO of VF Corporation. [7]

Darrell has served on the board of directors for Life Biosciences, an anti-aging startup, [8] and as a trustee for Hendrix College. [4]

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References

  1. Kapner, Suzanne (3 January 2024). "He Revived Old Spice. Can This CEO Save a Sneaker That Lost Its Cool?". WSJ. Retrieved 3 January 2024.
  2. Fortt, Jon (3 April 2017). "Logitech CEO Bracken Darrell explains how he started from the bottom to ascend to the C-Suite". CNBC. Retrieved 3 January 2024.
  3. 1 2 3 Johnson, Libby (4 February 2019). "Logitech CEO credits Owensboro roots for humility, leadership skills". The Owensboro Times. Retrieved 5 January 2024.
  4. 1 2 3 "Hendrix College Trustee, Grad Named President of Logitech". Arkansas Business — Business News, Real Estate, Law, Construction. 19 March 2012. Retrieved 3 January 2024.
  5. 1 2 Smith, Jacquelyn (22 August 2016). "A CEO says forgoing the Ivy League after high school taught him a lesson he uses to run a $3.6 billion company today". Business Insider. Retrieved 3 January 2024.
  6. Clark, Evan (20 June 2023). "VF Names Bracken Darrell CEO". WWD. Retrieved 3 January 2024.
  7. "Vans sneakers maker VF taps Logitech's Bracken Darrell as CEO". 20 June 2023. Retrieved 3 January 2024.
  8. Mack, Heather (1 October 2018). "Longevity Specialist Life Biosciences Steps Up Expansion Gambit". Wall Street Journal. Retrieved 5 January 2024.