Brahma beer

Last updated
Brahma
Logo-cerveza-brahma.svg
Cerverja Brahma (tamanhos).JPG
Type Brazilian beer
Introduced1888
Alcohol by volume  4-5%
Website http://brahma.com/
Truck. Caminhao carreta da Brahma.JPG
Truck.

Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma, which was founded in 1888. In 1914, Brahma produced their national Malzbier. After that, the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands. [1]

Contents

In 1934, Brahma introduced the new bottled draft Brahma Chopp, and it became a Brazilian bestseller. [2] In 1989, Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles bought Companhia Cervejaria Brahma for $50 million. [1]

Brands

Brahma

An interfaith coalition is pressing the world's largest brewer to remove the name of a Hindu god (Brahma) from its beer brand. [3] Brahma is a beer produced primarily for the Brazilian domestic market. Brahma was named after Brahma, the Hindu god of creation. [3] controversially, Brahma is now brewed in the Czech Republic.

Literature

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References

  1. 1 2 Smith, Tony (4 March 2004). "A Bet on a Brazilian Brewery Pays Off for 3 Investors". The New York Times.
  2. "History of Companhia de Bebidas das Américas – FundingUniverse".
  3. 1 2 WILLIAM J. KOLE. "Campaign brewing to get Hindu god Brahma off popular beer". WFMZ.com. Associated Press. Retrieved 2020-07-16.