Brandlive

Last updated
Brandlive, Inc.
Company type Private
IndustrySoftware
Founded2010;15 years ago (2010)
Headquarters
Portland, OR
,
USA
Key people
Sam Kolbert-Hyle (President & CEO)
Website brandlive.com

Brandlive, Inc. is an American software-as-a-service (SaaS) company based in Portland, Oregon, that develops virtual-event and video production software.

Contents

Products

Brandlive Platform includes tools to create templated sites designed to host video content including audience engagement & interaction features such as chat, reactions, polls, product catalogues, and Q&A. [ citation needed ]

Greenroom is a cloud-based video production tool that can stream to any destination supporting RTMP ingestion. Greenroom offers a variety of features, including the ability to record video, switch between pre-recorded and live video, and overlay graphic elements that stream to destinations on top of video. [1]

History

2010 — 2019

Brandlive was founded in 2010 by Ben McKinley and Fritz Brumder as a product of Cascade Web Development, as a way to incorporate live video into online shopping. [2] The idea for Brandlive came to Brumder when he was using Skype to see a friend's new retail store in New York City, and made a purchase as a result of the demonstration via live video. [3]

In 2012, Brandlive was established as its own separate entity. [ citation needed ]

In May 2013, the company received $1.6 million in Series A funding from Oregon Angel Fund, [4] Angel Oregon, [5] Portland Seed Fund, [6] among others.

In September 2013, Brandlive was announced as a finalist for the Oregon Entrepreneurs Network Tom Holce Entrepreneurship Awards. [7]

In 2016, Stephen Marsh's Archivist Capital led Brandlive's $3.2 million funding round. [8]

Brandlive closed 2017 with revenue of $1.9M, and 2018 with $3.1M, and was featured as one of the top ten fastest growing Portland, OR companies. [9]

In July 2018, CEO Fritz Brumder moved into the role of COO, and new CEO Jeff Allen took the reins. [10]

2020 — 2021

At the start of 2020, Archivist Capital finalized a transaction to buy most of the business and Sam Kolbert-Hyle, a partner at Archivist, stepped in as Brandlive's new CEO. After analyzing the usage of the platform, Kolbert-Hyle invested in a new direction of product development: to reinvent large, internal corporate allhands and townhall meetings. [ citation needed ]

Brandlive launched Greenroom in May 2020, because of the COVID-19 Pandemic. [11]

Starting in May 2020, Brandlive did 230 events for Biden Campaign for President team, securing more than $30 million in donations. The largest fundraising event featured President Barack Obama and raised over in $11 million with more than 470,000 views. Brandlive also did celebrity reunion fundraisers including the casts of The Princess Bride, Parks and Rec, The West Wing, and more. [12]

In February 2021, the Showrooms platform (as of 2023 Showrooms is no longer available) was mentioned in a Vogue Business article about digital wholesale technology. [13]

In March 2021, Fast Company named Brandlive as 2021's #1 Most Innovative Company in the Live Events category. [14] Fast Company also named Brandlive on their “50 Most Innovative Companies of the Year” at #44 out of 400 global companies. [15]

As of May 2021, Brandlive had 150 employees. [16]

2022 — Present

In April 2024 Brandlive acquired Notified's virtual event and webinar business. The acquisition quadrupled the size of Brandlive's business and added roughly 100 employees to the team. [17]

References

  1. ↑ Staff, Exhibit City News (2021-08-23). "Brandlive Launches Greenroom Partner Program » Exhibit City News". Exhibit City News. Retrieved 2025-06-09.
  2. ↑ "Portland startup Your Brandlive infuses online retail with in-store interaction". Oregon Live. 12 February 2013.
  3. ↑ "MTS Episode 42 - Brandlive". Meet the Startup. Archived from the original on 2014-10-13.
  4. ↑ "Brandlive Wins Angel Oregon Competition". Oregon Live. 18 April 2013.
  5. ↑ "Angel Oregon winner Brandlive eyes next round". Portland Business Journal.
  6. ↑ "Portland Seed Fund announces third class of startup". Oregon Live. 11 September 2012.
  7. ↑ "Meet the finalists for Oregon Entrepreneurs Network honors". www.bizjournals.com. Archived from the original on 2013-10-12. Retrieved 2020-04-23.
  8. ↑ Spencer, Malia (April 10, 2016). "Brandlive lands $3.2M and a well-known Portland entrepreneur as an investor". www.bizjournals.com.
  9. ↑ Meyer, Anna (2018-12-26). "The 10 Fastest-Growing Private Companies in Portland in 2018". Inc.com. Retrieved 2021-05-25.
  10. ↑ Spencer, Malia (August 1, 2018). "Brandlive picks new CEO". www.bizjournals.com. Retrieved 2021-05-25.
  11. ↑ Spencer, Malia (December 30, 2020). "Brandlive's big 2020 includes huge growth and a key role in the Biden campaign". www.bizjournals.com. Archived from the original on 2020-12-30. Retrieved 2021-05-25.
  12. ↑ Ifeanyi, K. C. (2020-12-22). "Meet Brandlive, the company that saved Joe Biden's digital campaign". Fast Company. Retrieved 2021-05-25.
  13. ↑ McDowell, Maghan (23 February 2021). "Digital wholesaling invites new perks, new complications". Vogue Business. Retrieved 2021-05-25.
  14. ↑ Staff, Fast Company (2021-03-09). "The 10 most innovative live events companies of 2021". Fast Company. Retrieved 2021-05-25.
  15. ↑ Parrish, Cayleigh (2021-03-09). "The World's Most Innovative Companies 2021". Fast Company. Retrieved 2021-05-25.
  16. ↑ Spencer, Malia (May 17, 2021). "Brandlive quietly raises a big round, plans to hire hundreds". www.bizjournals.com. Archived from the original on 2021-05-17. Retrieved 2021-05-25.
  17. ↑ "Brandlive buys Notified business unit, quadruples size of its business". www.bizjournals.com. Retrieved 2024-04-05.
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