Brasserie d'Achouffe

Last updated
Brasserie d'Achouffe
Industry Alcoholic beverage
Founded1982
Headquarters,
Products Beer
Owner Duvel Moortgat Brewery
Website www.achouffe.be

The Brasserie d'Achouffe is a Belgian brewery based in Achouffe. It was founded in 1982 by two brothers-in-law, Pierre Gobron and Christian Bauweraerts, as a hobby. In September 2006, the brewery was sold to the Duvel Moortgat brewery group. [1]

Contents

Brasserie d'Achouffe Brasserie d'Achouffe 2014 9 2.JPG
Brasserie d'Achouffe
Chouffe gnomes Chouffe-Zwerge 2014 9.JPG
Chouffe gnomes

History

In the late 1970s, the two brothers-in-law, Pierre Gobron and Chris Bauweraerts, decided to create their own beer, in their own brewery. On the 27th of August 1982, with less than 5,000Fr, they made the first 49-litre mash tub. Based on the legend of the Ardennes, a gnome was chosen as the company logo of the brewery. [2] At first seen as a hobby, the Achouffe Brewery developed to such an extent that one after the other, Pierre and Chris decided work on it full time. [3] They then decided to expand to the Netherlands. Drinkers who regularly enjoy the beer can usually be recognized by their 'Chouffewillo hat'. [4] The annual La Grande Choufferie party, on the 2nd weekend of August, celebrates the birth of the Chouffe beer, in a convivial and musical atmosphere. In the late summer of 2006, Duvel Moortgat Brewery purchased the brewery. [5]

Sales

The brewery produces 300,000 hectoliters of beer a year, which it exports to 72 countries.

Products

La Chouffe La Chouffe bottle.jpg
La Chouffe

Brasserie d'Achouffe produces several different beers, including:

It also produces other beverages:

Patachouffe is a Belgian cheese created following the success of Chouffe beers. There are also Marcachouffe sausages made in partnership with the Ardennes smoked sausage manufacturer Marcassou.

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References

  1. "Brouwerij Duvel Moortgat neemt Brasserie d'Achouffe over". De Standaard.
  2. On September 20, 1982, a tornado hit the Ardennes village of Léglise. The RTBF organized a benefit evening for the victims. During the TV show, a watercolor depicting a gnome caught my attention. That should be on the label, I thought immediately. An art teacher friend of mine designed our gnome. In April 1983 I saw our gnome for the first time. Kristof Lauwers: Chris Bauweraerts schrijft geschiedenis van La Chouffe. In: Nieuwsblad, 25 August 2012. Retrieved 3 August 2022.
  3. "INTERVIEW: BRASSERIE D'ACHOUFFE FOUNDER CHRIS BAUWERAERTS". 14 January 2011. Retrieved 8 March 2020.
  4. Beertourism. Brasserie d’Achouffe. Retrieved August 2 2022.
  5. "Brewery Achouffe". Archived from the original on 2017-02-02. Retrieved 2017-01-24.

50°09′03″N5°44′44″E / 50.1509°N 5.7456°E / 50.1509; 5.7456