Brazilian fashion

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Fashion in Brazil reflects the country's cultural heritage, historical legacy, and contemporary global influences.

Contents

History

Brazilian fashion traces its origins to indigenous practices, where garments made from natural materials reflected cultural identities and environmental adaptations. [1] Starting with European colonization in the 16th century, Portuguese styles and fabrics introduced new elements to Brazilian attire, blending with local traditions. During the 19th and early 20th centuries, Brazilian fashion acquired its own visual identity through clothing, distinct from European fashion centers. [1]

Influence of media

The media, particularly television and telenovelas, have played a pivotal role in shaping Brazilian fashion trends and consumer behavior. Telenovelas popularized fashion styles among viewers, both domestically and globally. [2] Characters in iconic telenovelas like Dancing Days in the 1970s disseminated the disco style in Brazil; O Clone inspired numerous fashion trends with its Islamic inspired theme. [2]

In the 2000s the influence of digital influencers and celebrities on fashion consumption in Brazil has become increasingly pronounced, leveraging their social media presence to shape consumer preferences and drive sales. [3] While in the 20th century fashion magazines dictated fashion, in the 21st century social media influencers create fashions and trends. [3]

Academic exploration

Academic interest in Brazilian fashion has surged since the 1970s, transforming what was once an overlooked field into a viable field of study. Research now explores social dynamics, class distinctions, and gender issues through the lens of fashion. [4] Academic institutions across Brazil have expanded undergraduate courses, hosted academic events, and published significant research on clothing and fashion. [4]

Sustainability

Recent decades have witnessed a growing emphasis on sustainability and ethical practices within Brazilian fashion, reflecting global trends. [5]

Related Research Articles

<span class="mw-page-title-main">Fashion</span> Stylish clothing


Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing as signifiers of social status, self-expression, and group belonging. As a multifaceted term, fashion describes an industry, styles, aesthetics, and trends.

Trickle-down fashion is a model of product adoption in marketing that affects many consumer goods and services.

<span class="mw-page-title-main">Fashion week</span> Fashion industry event

A fashion week is a week-long fashion industry event where fashion designers, brands, or "houses" display their latest collections in runway fashion shows to buyers and the media which influences upcoming fashion trends for the current and approaching seasons.

<span class="mw-page-title-main">Throw-away society</span> Human society strongly influenced by consumerism

The throw-away society is a generalised description of human social concept strongly influenced by consumerism, whereby the society tends to use items once only, from disposable packaging, and consumer products are not designed for reuse or lifetime use. The term describes a critical view of overconsumption and excessive production of short-lived or disposable items over durable goods that can be repaired, but at its origins, it was viewed as a positive attribute.

<span class="mw-page-title-main">Vintage clothing</span> Garments originating from a previous era

Vintage clothing is a generic term for garments originating from a previous era, as recent as the 1990s. The term can also be applied in reference to second-hand retail outlets, e.g. in vintage clothing store. While the concept originated during World War I as a response to textile shortages, vintage dressing encompasses choosing accessories, mixing vintage garments with new, as well as creating an ensemble of various styles and periods. Vintage clothes typically sell at low prices for high-end name brands.

<span class="mw-page-title-main">Fast fashion</span> Quick retail copying of catwalk trends

Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear. Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.

<span class="mw-page-title-main">Fashion design</span> Art of applying design and aesthetics to clothing and accessories

Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends, and has varied over time and place. "A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for consumers. He or she can specialize in clothing, accessory, or jewelry design, or may work in more than one of these areas."

<span class="mw-page-title-main">Sustainable fashion</span> Reduction of environmental impacts of the fashion industry

Sustainable fashion is a term describing efforts within the fashion industry to reduce its environmental impacts, protect workers producing garments, and uphold animal welfare. Sustainability in fashion encompasses a wide range of factors, including cutting CO2 emissions, addressing overproduction, reducing pollution and waste, supporting biodiversity, and ensuring that garment workers are paid a fair wage and have safe working conditions.

<span class="mw-page-title-main">Street style</span> Fashion movement based on individualism

Street style is fashion that is considered to have emerged not from studios, but from the population at large. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and newspapers commonly feature candid photographs of individuals wearing urban, stylish clothing. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Street style is different all around the globe.

Sustainable consumption is the use of products and services in ways that minimizes impacts on the environment.

Popular culture is generally recognized by members of a society as a set of practices, beliefs, artistic output and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving forces behind popular culture, especially when speaking of Western popular cultures, are the media, mass appeal, marketing and capitalism; and it is produced by what philosopher Theodor Adorno refers to as the "culture industry".

<span class="mw-page-title-main">Micro-sustainability</span> Individual or small scale sustainability efforts

Micro-sustainability is the portion of sustainability centered around small scale environmental measures that ultimately affect the environment through a larger cumulative impact. Micro-sustainability centers on individual efforts, behavior modification, education and creating attitudinal changes, which result in an environmentally conscious individual. Micro-sustainability encourages sustainable changes through "change agents"—individuals who foster positive environmental action locally and inside their sphere of influence. Examples of micro-sustainability include recycling, power saving by turning off unused lights, programming thermostats for efficient use of energy, reducing water usage, changing commuting habits to use less fossil fuels or modifying buying habits to reduce consumption and waste. The emphasis of micro-sustainability is on an individual's actions, rather than organizational or institutional practices at the systemic level. These small local level actions have immediate community benefits if undertaken on a widespread scale and if imitated, they can have a cumulative broad impact.

Sustainable consumer behavior is the sub-discipline of consumer behavior that studies why and how consumers do or do not incorporate sustainability priorities into their consumption behavior. It studies the products that consumers select, how those products are used, and how they are disposed of in pursuit of consumers' sustainability goals.

<span class="mw-page-title-main">Russian fashion</span> Fashion in Russia and the Soviet Union

Russian fashion is diverse and reflects contemporary fashion norms as well as the historical evolution of clothing across the Russian Federation. Russian fashion is thought to be influenced by the state's socialist ideology, the various cultures within Russia, and the cultures of surrounding regions.

An alternative purchase network (APN) is a contemporary commerce channel established as an alternative to perceived consumerism, and the cultural and economic hegemony of the global market. Alternative purchase networks aim to promote ethical shopping behaviour, which has an environmentally-friendly approach and considers local realities.

Green consumption is related to sustainable development or sustainable consumer behaviour. It is a form of consumption that safeguards the environment for the present and for future generations. It ascribes to consumers responsibility or co-responsibility for addressing environmental problems through the adoption of environmentally friendly behaviors, such as the use of organic products, clean and renewable energy, and the choice of goods produced by companies with zero, or almost zero, impact.

<span class="mw-page-title-main">Islamic fashion</span> Fashion in Muslim communities

Islamic Fashion as a phenomenon stemmed from the combination of a set of Islamic practices and of the rising need and desire to include these specific clothing items in a broader fashion industry. The global growth of “an Islamic consumer sector, which explicitly forges links between religiosity and fashion, encouraging Muslims to be both covered and fashionable, modest and beautiful,” is relatively fresh: Islamic Fashion as a particular phenomenon started appearing toward the 1980s.

<span class="mw-page-title-main">Slow fashion</span> Fashion concept

Slow fashion is an aspect of sustainable fashion and a concept describing the opposite to fast fashion, part of the "slow movement" advocating for clothing and apparel manufacturing in respect to people, environment and animals. As such, contrary to the industrial practices of fast fashion conglomerates, slow fashion involves local artisans and the use of eco-friendly materials, with the goal of preserving crafts and the environment which, ultimately, provides value to all, slow fashion brands, consumers and retailers.

<span class="mw-page-title-main">Environmental impact of fashion</span>

The fashion industry, particularly manufacture and use of apparel and footwear, is a significant driver of greenhouse gas emissions and plastic pollution. The rapid growth of fast fashion has led to around 80 billion items of clothing being consumed annually, with about 85% of clothes consumed in United States being sent to landfill.

<span class="mw-page-title-main">Environmental sustainability of vintage fashion</span>

Vintage clothing, or "Vintage", is a colloquialism commonly used to refer to all old styles of clothing. A widely accepted industry standard is that items made between 20 and 100 years ago can be considered "vintage" if they clearly reflect the styles and trends of the era they represent. In recent years, the popularity of vintage clothing has grown, as consumers seek unique and sustainable fashion options.

References

  1. 1 2 Guimaraes, Maria Eduarda Araujo (2013). "From periphery to centre: Fashion and popular culture in Brazil". Film, Fashion & Consumption. 2 (3): 302. doi:10.1386/ffc.2.3.299 (inactive 2024-07-28). Retrieved 25 June 2024.{{cite journal}}: CS1 maint: DOI inactive as of July 2024 (link)
  2. 1 2 Bonadio, Maria Claudia (2016). "Telenovelas: Consumption and Dissemination of a Brazilian Fashion". Fashion Theory. 20 (2): 210. doi:10.1080/1362704X.2016.1133591 . Retrieved 25 June 2024.
  3. 1 2 Souza, Teresa Campus (2021). "Moda, consumo e tendências: como a televisão e os influenciadores digitais instigam a moda no Brasil". Industria Criativa e Moda. 14 (33): 140. doi:10.5965/1982615x14332021132 . Retrieved 25 June 2024.
  4. 1 2 Rainho, Maria do Carmo (2018). "Looking at Brazilian fashion studies: Fifty years of research and teaching". International Journal of Fashion Studies. 5 (1): 214. doi:10.1386/infs.5.1.211_1 . Retrieved 25 June 2024.
  5. Troiani, Leonice (2022). "Sustainable fashion: an analysis from the perspective of teaching good practices in sustainability and circular economy". Cadernos EBAPE. 20 (1): 62. doi: 10.1590/1679-395120200214 . Retrieved 25 June 2024.