 Company logo | |
| Company type | Privately held company |
|---|---|
| Industry | Baking |
| Founded | 1972 |
| Founder | Joseph A Brennan |
| Headquarters | , Ireland [1] |
| Products | Baked goods |
| Website | https://brennansbread.ie/ |
Brennans Bread is an Irish bread-making company founded in 1972 by Joseph A Brennan. It is one of the largest bakeries in Ireland. [2] [3]
Joseph A Brennan began baking loaves of white bread in 1972, in a single room on Fumbally Lane in Dublin. [4] Initially, the business served the Dublin area, before expanding nationwide and internationally. When the business outgrew its city-centre premises, it moved to Kimmage, and subsequently to its current location in Walkinstown. [5] [6]
Joseph A Brennan died on 26 May 2024. The business continues to be owned and operated by the Brennan family. [7] [8] [9]
The business's slogan is "Today's Bread Today", referencing the fact that its bread is baked fresh every day. [10]
The business's radio and television advertisements typically feature a narrator, speaking in a North Dublin accent, recounting conversations he has had with "auld Mister Brennan", referencing the business's founder, Joseph A Brennan. [11]
The business markets itself as a "national treasure" by associating its bread with Irish culture and as a product missed by Irish emigrants, and in 2023 collaborated with an Irish brewery to produce a Brennans Bread beer. [12] [13] [14] [15] Brennans Bread consistently features in the top five of surveys of Ireland's most-loved brands. [16] [17] [18]
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