Bright Side (YouTube channel)

Last updated
Bright Side
Years active2017–present
Bright Side Logos.svg
YouTube information
Channel
Genres
Subscribers44.7 million [1]
Views11.5 billion
Last updated: June 30th, 2025
Website brightside.me

Bright Side (stylized in all caps) is a Cypriot YouTube channel operated by media publisher TheSoul Publishing. Founded in 2017, the channel uploads videos regarding how-to trivia as well as history and knowledge and mistakes. The YouTube channel has over 44.7 million subscribers to its main channel, and over 11.584 billion views. [2] The channel has over ten thousand videos. [3]

Contents

History

Bright Side was created on 15 March 2017, and posts videos that are a mix of "facts", riddles and life hacks. [4] Bright Side has been described as a "popular content farm channel". [5]

In June 2019, Bright Side popularized a 382-day fast held in 1965 by Angus Barbieri, after creating an animated video recounting the event. The video received over 300,000 views within a week of its upload. [6]

The channel is operated by TheSoul Publishing, a company founded by Russian developers Pavel Radaev and Marat Mukhametov. [7] The company owns 100+ channels including 5-Minute Crafts , 5-Minute Crafts Kids, 5-Minute Crafts Girly, 7-Second Riddles and 5-Minute Magic. [3] [8] In 2019, the company operated 40 Facebook pages in 10 languages and had 550 employees. [4] In 2021 the company had 100 channel brands in 19 different languages, with a 2,100 member global workforce. [9]

See also

References

  1. ↑ "BRIGHT SIDE's Real-Time Subscriber Count - Social Blade YouTube Stats | YouTube Statistics". socialblade.com.
  2. ↑ "BRIGHT SIDE". YouTube. Retrieved 2025-06-30.
  3. 1 2 Kaplan, Lisa (2019-12-18). "The Biggest Social Media Operation You've Never Heard of Is Run Out of Cyprus by Russians". Lawfare. Retrieved 28 December 2019.
  4. 1 2 Jennings, Rebecca (2018-11-12). "Why YouTube is riddled with bizarre DIY videos". Vox. Retrieved 28 December 2019.
  5. ↑ McCluskey, Megan (2019-09-04). "This '5-Minute Craft' YouTube Channel Is Captivating the Masses". Time. Retrieved 28 December 2019.
  6. ↑ Reporter (2019-06-28). "Fife man Angus Barbieri's incredible food fast becomes a YouTube hit". The Courier UK. Retrieved 28 December 2019.
  7. ↑ Jennings, Rebecca (12 November 2018). "Why YouTube is riddled with bizarre DIY videos". Vox. Retrieved 6 April 2021.
  8. ↑ "TheSoul Publishing". TheSoul Publishing. Archived from the original on 2022-06-15. Retrieved 2022-04-14.
  9. ↑ "Here's what happened when this company banned meetings". Fast Company. Retrieved 15 August 2022.
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