Budweiser is an American-style pale lager, part of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States.
Labatt Brewing Company Limited is a Belgian-owned brewery headquartered in Toronto, Ontario, Canada. Founded in 1847, Labatt is the largest brewer in Canada.
Anheuser-Busch Companies, LLC, is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV, now the world's largest brewing company, which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
The Busch Light Clash is an annual pre-season NASCAR Cup Series exhibition event held in February before the season-opening Daytona 500. The event was held each year at Daytona International Speedway since the race's inception in 1979 until 2022, when it was moved to the Los Angeles Memorial Coliseum. At Daytona, the race, along with the ARCA Menards Series' season-opening BRANDT 200, served as the kickoff events for Daytona Speedweeks. The event is one of two non-points races on the Cup Series schedule, the other being the NASCAR All-Star Race.
Spuds MacKenzie is a fictional dog character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old art director, Jon Moore. At the time, he was working at Needham, Harper, and Steers, a Chicago advertising agency. The dog first showed up in a Bud Light Super Bowl XXI ad in 1987.
Natural Light is an American reduced-calorie light lager brewed by Anheuser-Busch. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops. One 12-US-fluid-ounce (355 mL) serving contains 95 calories, 3.2 grams of carbohydrates, 0.7 grams of protein, and 4.2% alcohol by volume.
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
The Budweiser Frogs are three lifelike puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. Adweek called it one of the "most iconic alcohol campaigns in advertising history". The first Budweiser Frogs commercial was created by David Swaine, Michael Smith and Mark Choate of DMB&B/St. Louis. The commercial was directed by Gore Verbinski, who would later direct the first three Pirates of the Caribbean films.
The Budweiser trademark dispute is an ongoing series of legal disputes between two beer companies who claim trademark and geographic origin rights to the name "Budweiser". The dispute has been ongoing since 1907, and has involved more than 100 court cases around the world. As a result, Budweiser Budvar has the rights to the name Budweiser in most of Europe and Anheuser-Busch InBev has this right in North America. Consequently, AB InBev uses the name "Bud" in most of Europe and Budvar sells its beer in North America under the name "Czechvar". In other territories, one or other or even both may use the name, depending on local trademark law.
Bud Dry was a beer brewed by Anheuser-Busch in the United States and was a member of the Budweiser family of beers. It was introduced nationally in the U.S. in April 1990 with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity. Bud Dry was brewed using Anheuser-Busch's DryBrew process, originally developed under the leadership of August A. Busch. The process also resulted in the creation of the similar, now-defunct, Michelob Dry.
"Here Comes the King" is a well-known advertising jingle written for Budweiser, whose slogan is "The King of Beers." Budweiser is the flagship brand of the Anheuser-Busch brewery.
Budweiser Budvar is a brewery in the Czech city of České Budějovice, best known for its original Budweiser or Budweiser Budvar pale lager brewed using artesian water, Moravian barley and Saaz hops. Budweiser Budvar is the fourth largest beer producer in the Czech Republic and the second largest exporter of beer abroad.
August Adolphus Busch IV is an American businessman and former CEO of Anheuser-Busch. He was the last of the family to control the company, which was purchased in a hostile takeover in 2008 by InBev. Busch IV was known for his marketing leadership, where his history as head of the Anheuser-Busch marketing department garnered ten straight USA Today Super Bowl Ad Meter awards, as well as awards at Cannes and the Grand Clio. He also served as a director of shipping giant FedEx. Busch has been involved in a number of legal incidents during his lifetime.
bud.tv was a marketing venture of the Anheuser-Busch brewing company in the form of an online entertainment network. The project, which was launched in February 2007 just after the American Super Bowl, was rumored to cost more than $30 million in its first year. The head of the project, as well as its originator, was Jim Schumacker, an executive at A-B.
Anheuser-Busch InBev SA/NV is the largest beer company in the world. It had 200 brands prior to the merger with SABMiller on October 10, 2016. The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017.
The Budweiser Clydesdales are a group of Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are several "hitches" or teams of horses, that travel around the United States and other countries that remain in their official homes at the company headquarters at the Anheuser-Busch brewery complex in St. Louis, Missouri, or at Merrimack, New Hampshire. At St. Louis, they are housed in a historic brick and stained-glass stable built in 1885. There are eight horses driven at any one time, but ten horses are on each team to provide alternates for the hitch when needed. Assorted Clydesdales are also used as animal actors in television commercials for Budweiser beer, particularly in Super Bowl ads.
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg, and others. It has approximately 630 beer brands in 150 countries.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Michael J. Roarty was an American marketing executive for the Anheuser-Busch brewing company. He has been widely credited with turning Anheuser-Busch and its products, including Budweiser, into globally recognized brands through advertising. Roarty created the advertising slogans "This Bud's for you" for Budweiser and "Weekends were made for Michelob." He also oversaw the creation of the Bud Light ad campaign featuring Spuds McKenzie during the late 1980s.
A boycott on Anheuser-Busch products began in the United States in April 2023. The boycott was spurred by a sponsorship the company did with actress and TikToker Dylan Mulvaney on April 1. Mulvaney, a transgender woman and transgender activist, promoted the company's Bud Light beer brand during March Madness. The video triggered a major backlash from American conservatives, among them singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch as a whole.
