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A business idea is a concept envisioned by individuals or teams that can be monetized through the delivery of products or services. Serving as the foundation for entrepreneurial ventures, a robust business idea is essential for the development and success of new enterprises. It encapsulates the initial vision that guides market research, product development, and business strategy, ultimately contributing to economic growth and innovation.
Characteristics of a Promising Business Idea
A business idea is often linked to its creator who needs to identify the business's value proposition in order to launch to market and establish competitive advantage.
For businesses, this could mean: creating new ideas, new product development through research and development, or improving existing services. Innovation can be the central focus of a business and this can help them to grow and become a market leader if they execute their ideas properly. Businesses that are focused on innovation are usually more efficient, cost-effective, and productive. Successful innovation should be built into the business strategy, where you can create a culture of innovation and drive forward creative problem-solving. [1]
These successful companies were built on sheer innovation and we can see how valuable they have become in the short time they have been around or have been focusing on innovation. When Tesla's value is compared to that of General Motors, we see that the market capitalization of General Motors is $53.98 billion today [5] in which the company has been around since 1908 [6] whereas Tesla was founded in 2003 [7] and has achieved 50% of General Motors value within 12 years.
A unique selling point (USP) is the factor that makes a company or a product stand out from its competitors, whether it is through; pricing, quality, customer service or innovation. [8]
Each successful company has a unique selling proposition (USP). A USP can be created through the element of being first to a market, for example Uber was the first company to allow for taxicab hailing via mobile app. [9] Because Uber had reached this market first, it had a USP and therefore it received loyal customers. However; with fierce competition copying Uber's business model, Uber has had to develop its service through innovation. [10]
Business ideas that solve problems are fundamental to developing the world and companies such as Curemark are one of many who do this. Curemark is a biotech company founded by Joan Fallon, who noticed that a lot of the children she treated were low on an enzyme for processing protein and since then she has quit her job and has built Curemark to solve this problem. Curemark has now raised $50 million and is on its way to solving a problem that truly exists. [11]
Profitability is a business's ability to generate earnings compared to its costs over a certain period of time. [12] This is possibly the most important aspect of any business idea in the long term, as this is what makes a business survive in order to keep having the impact that it has. Profitable ideas need a strong revenue stream against its costs and this tends to create the success of the business, however, some companies defy this and make losses to begin with, yet are still exceptional business ideas that are worth billions.
In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his collaborators beginning in 1995, but the concept had been previously described in Richard N. Foster's book "Innovation: The Attacker's Advantage" and in the paper Strategic Responses to Technological Threats.
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to go public, startups are new businesses that intend to grow large beyond the solo-founder. During the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to become successful and influential.
Panasonic Holdings Corporation is a Japanese multinational electronics company, headquartered in Kadoma, Osaka, Japan. It was founded in 1918 as Matsushita Electric Housewares Manufacturing Works in Fukushima, Osaka by Kōnosuke Matsushita. In 1935, it was incorporated and renamed Matsushita Electric Industrial Co., Ltd. In 2008, it changed its name to Panasonic Corporation. In 2022, it became a holding company and was renamed.
Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity, realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies.
The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, selling, repairing, and modification of motor vehicles. It is one of the world's largest industries by revenue.
New product development in business and engineering also simply product development and therefore abbreviated as PD or NPD, covers the complete process of bringing a new product to market, renewing an existing product and introducing a product in a new market. In the ifnormation technology industry, new product development is called rollout. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market.
Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. An "unattractive" industry is one in which the effect of these five forces reduces overall profitability. The most unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit levels. The five-forces perspective is associated with its originator, Michael E. Porter of Harvard University. This framework was first published in Harvard Business Review in 1979.
Hertz Global Holdings, known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.
A cash cow is product or service that generates significant revenue over a long period of time for the company that sells it. They also generate more cash than they consume. Revenue “milked” from cash cows is often used to subsidise less profitable parts of a business.
A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive maintenance services.
Mark Fields is an American businessman and former chief executive officer of Ford Motor Company. Prior to his July 1, 2014, appointment, Fields served as the company's chief operating officer. Previously, as Ford's president of The Americas, Fields developed "The Way Forward" plan and separately led a significant turnaround of Mazda. He succeeded Alan Mulally as Ford's president and CEO. Fields announced his retirement on May 22, 2017. He currently serves as Senior Advisor at TPG Capital and on several corporate boards, and he previously served as interim CEO of Hertz.
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.
Lead user is a term developed by American economist Eric von Hippel. His definition for lead user is:
Tesla, Inc. is an American multinational automotive and clean energy company headquartered in Austin, Texas, which designs, manufactures and sells battery electric vehicles (BEVs), stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services.
Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes customer feedback over intuition and flexibility over planning. This methodology enables recovery from failures more often than traditional ways of product development.
The sharing economy is a socio-economic system whereby consumers share in the creation, production, distribution, trade and consumption of goods, and services. These systems take a variety of forms, often leveraging information technology and the Internet, particularly digital platforms, to facilitate the distribution, sharing and reuse of excess capacity in goods and services.
In business, a unicorn is a startup company valued at over US$1 billion which is privately owned and not listed on a share market. The term was first published in 2013, coined by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures.
Yandex Taxi is an international company operating taxi hailing and food delivery services across Russia, the CIS, Eastern Europe, Africa, and the Middle East. It is owned by Russian tech company Yandex. The company is among the world's leading developers of self-driving technology.
Tesla, Inc., an electric vehicle manufacturer and clean energy company founded in San Carlos, California in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning. The company is named after Serbian-American inventor Nikola Tesla. Tesla is the world's leading electric vehicle manufacturer, and, as of the end of 2021, Tesla's cumulative global vehicle sales totaled 2.3 million units.
Automotive industry in Taiwan refers to the automotive industry in Taiwan.