Business idea

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A business idea is a concept envisioned by individuals or teams that can be monetized through the delivery of products or services. Serving as the foundation for entrepreneurial ventures, a robust business idea is essential for the development and success of new enterprises. It encapsulates the initial vision that guides market research, product development, and business strategy, ultimately contributing to economic growth and innovation.

Contents

Characteristics of a Promising Business Idea

A business idea is often linked to its creator who needs to identify the business's value proposition in order to launch to market and establish competitive advantage.

Meaning of innovation

For businesses, this could mean: creating new ideas, new product development through research and development, or improving existing services. Innovation can be the central focus of a business and this can help them to grow and become a market leader if they execute their ideas properly. Businesses that are focused on innovation are usually more efficient, cost-effective, and productive. Successful innovation should be built into the business strategy, where you can create a culture of innovation and drive forward creative problem-solving. [1]

Examples of innovation

These successful companies were built on sheer innovation and we can see how valuable they have become in the short time they have been around or have been focusing on innovation. When Tesla's value is compared to that of General Motors, we see that the market capitalization of General Motors is $53.98 billion today [5] in which the company has been around since 1908 [6] whereas Tesla was founded in 2003 [7] and has achieved 50% of General Motors value within 12 years.

Unique selling proposition

A unique selling point (USP) is the factor that makes a company or a product stand out from its competitors, whether it is through; pricing, quality, customer service or innovation. [8]

Each successful company has a unique selling proposition (USP). A USP can be created through the element of being first to a market, for example Uber was the first company to allow for taxicab hailing via mobile app. [9] Because Uber had reached this market first, it had a USP and therefore it received loyal customers. However; with fierce competition copying Uber's business model, Uber has had to develop its service through innovation. [10]

Problem solving

Business ideas that solve problems are fundamental to developing the world and companies such as Curemark are one of many who do this. Curemark is a biotech company founded by Joan Fallon, who noticed that a lot of the children she treated were low on an enzyme for processing protein and since then she has quit her job and has built Curemark to solve this problem. Curemark has now raised $50 million and is on its way to solving a problem that truly exists. [11]

Profitability

Profitability is a business's ability to generate earnings compared to its costs over a certain period of time. [12] This is possibly the most important aspect of any business idea in the long term, as this is what makes a business survive in order to keep having the impact that it has. Profitable ideas need a strong revenue stream against its costs and this tends to create the success of the business, however, some companies defy this and make losses to begin with, yet are still exceptional business ideas that are worth billions.

High valued companies making a loss

See also

Related Research Articles

<span class="mw-page-title-main">Disruptive innovation</span> Technological change

In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his collaborators beginning in 1995, but the concept had been previously described in Richard N. Foster's book "Innovation: The Attacker's Advantage" and in the paper Strategic Responses to Technological Threats.

A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to go public, startups are new businesses that intend to grow large beyond the solo-founder. During the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to become successful and influential.

<span class="mw-page-title-main">Panasonic</span> Japanese multinational electronics corporation

Panasonic Holdings Corporation is a Japanese multinational electronics company, headquartered in Kadoma, Osaka, Japan. It was founded in 1918 as Matsushita Electric Housewares Manufacturing Works in Fukushima, Osaka by Kōnosuke Matsushita. In 1935, it was incorporated and renamed Matsushita Electric Industrial Co., Ltd. In 2008, it changed its name to Panasonic Corporation. In 2022, it became a holding company and was renamed.

<span class="mw-page-title-main">Innovation</span> Practical implementation of improvements

Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity, realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies.

<span class="mw-page-title-main">Automotive industry</span> Organizations involved with motor vehicles

The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, selling, repairing, and modification of motor vehicles. It is one of the world's largest industries by revenue.

In business and engineering, product development or new product development covers the complete process of bringing a new product to market, renewing an existing product and introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market.

<span class="mw-page-title-main">Porter's five forces analysis</span> Framework to analyse level of competition within an industry

Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. An "unattractive" industry is one in which the effect of these five forces reduces overall profitability. The most unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit levels. The five-forces perspective is associated with its originator, Michael E. Porter of Harvard University. This framework was first published in Harvard Business Review in 1979.

<span class="mw-page-title-main">Hertz Global Holdings</span> American car rental company

Hertz Global Holdings, known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.

<span class="mw-page-title-main">Cash cow</span> Business jargon

A cash cow is product or service that generates significant revenue over a long period of time for the company that sells it. Revenue “milked” from cash cows is often used to subsidise less profitable parts of a business.

<span class="mw-page-title-main">Car dealership</span> Business which sells, buys, and trades new and/or used cars, trucks, SUVs, and vans

A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive maintenance services.

<span class="mw-page-title-main">Mark Fields (businessman)</span> American business executive

Mark Fields is an American businessman and former chief executive officer of Ford Motor Company. Prior to his July 1, 2014, appointment, Fields served as the company's chief operating officer. Previously, as Ford's president of The Americas, Fields developed "The Way Forward" plan and separately led a significant turnaround of Mazda. He succeeded Alan Mulally as Ford's president and CEO. Fields announced his retirement on May 22, 2017. He currently serves as Senior Advisor at TPG Capital and on several corporate boards, and he previously served as interim CEO of Hertz.

<i>Blue Ocean Strategy</i> Marketing theory book

Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.

Lead user is a term developed by American economist Eric von Hippel. His definition for lead user is:

  1. Lead users face needs that will be general in a marketplace – but face them months or years before the bulk of that marketplace encounters them, and
  2. Lead users are positioned to benefit significantly by obtaining a solution to their needs and so may innovate.
<span class="mw-page-title-main">Tesla, Inc.</span> American electric vehicle and clean energy company

Tesla, Inc. is an American multinational automotive and clean energy company headquartered in Austin, Texas, which designs, manufactures and sells electric vehicles, stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services.

Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes customer feedback over intuition and flexibility over planning. This methodology enables recovery from failures more often than traditional ways of product development.

The sharing economy is a socio-economic system whereby consumers share in the creation, production, distribution, trade and consumption of goods, and services. These systems take a variety of forms, often leveraging information technology and the Internet, particularly digital platforms, to facilitate the distribution, sharing and reuse of excess capacity in goods and services.

<span class="mw-page-title-main">Unicorn (finance)</span> Startup company valued at over $1 billion

In business, a unicorn is a startup company valued at over US$1 billion which is privately owned and not listed on a share market. The term was first published in 2013, coined by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures.

A robotaxi, also known as robo-taxi, self-driving taxi or driverless taxi, is an autonomous car operated for a ridesharing company.

Tesla, Inc., an electric vehicle manufacturer and clean energy company founded in San Carlos, California in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning. The company is named after Serbian-American inventor Nikola Tesla. Tesla is the world's leading electric vehicle manufacturer, and, as of the end of 2021, Tesla's cumulative global vehicle sales totaled 2.3 million units.

<span class="mw-page-title-main">Automotive industry in Taiwan</span>

Automotive industry in Taiwan refers to the automotive industry in Taiwan.

References

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  9. Basu, Anasuya (28 August 2014). "Uber tops where taxis fail to tread". telegraphindia.com. Archived from the original on August 31, 2014. Retrieved 29 October 2015.
  10. "Uber Rush how it works". rush.uber.com. Retrieved 29 October 2015.
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  12. "Profitability ratios". investopedia.com. Retrieved 29 October 2015.
  13. Egan, Matt (23 January 2015). "Startup lose money despite being worth billions". money.cnn.com. Retrieved 29 October 2015.
  14. Smith, Craig (8 October 2015). "By the numbers: 60 amazing snaphat statistics". expandedramblings.com. Retrieved 29 October 2015.
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[1]

  1. "Business Ideas with Low Investment: Earning ₹60,000 to ₹70,000 Monthly Profit through Paper Bag Manufacturing". Grow Me Solution. February 2024. Retrieved 2024-02-05.