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Rhetoric is the art of persuasion, which along with grammar and logic is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Taking place in Athens in the early fifth century, the demos created "a strategy for effectively talking to other people in juries, forums, and the senate". Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style, memory, and delivery.
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication. Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions.
Computer-mediated communication (CMC) is defined as any human communication that occurs through the use of two or more electronic devices. While the term has traditionally referred to those communications that occur via computer-mediated formats, it has also been applied to other forms of text-based interaction such as text messaging. Research on CMC focuses largely on the social effects of different computer-supported communication technologies. Many recent studies involve Internet-based social networking supported by social software.
Communication studies or communication science is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. Communication is commonly defined as giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions effectively. Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level.
Discourse analysis (DA), or discourse studies, is an approach to the analysis of written, vocal, or sign language use, or any significant semiotic event.
Argumentation theory, or argumentation, is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning. With historical origins in logic, dialectic, and rhetoric, argumentation theory, includes the arts and sciences of civil debate, dialogue, conversation, and persuasion. It studies rules of inference, logic, and procedural rules in both artificial and real-world settings.
Discourse ethics refers to a type of argument that attempts to establish normative or ethical truths by examining the presuppositions of discourse. Variations of this argument have been used in the establishment of egalitarian ethics, as well as libertarian ethics.
Rhetoric of science is a body of scholarly literature exploring the notion that the practice of science is a rhetorical activity. It emerged following a number of similarly-oriented disciplines during the late 20th century, including the disciplines of sociology of scientific knowledge, history of science, and philosophy of science, but it is practiced most fully by rhetoricians in departments of English, speech, and communication.
Robert L. Scott was an American scholar influential in the study of rhetorical theory, criticism of public address, debate, and communication research and practice. He was professor emeritus in the Communication Studies Department at the University of Minnesota. He is the author of five books, numerous articles in speech, communications, philosophy, and rhetoric journals, and contributed many book chapters. His article "On Viewing Rhetoric As Epistemic", is considered one of the most important academic articles written in rhetorical studies in the past century.
Charles Arthur Willard is an American argumentation and rhetorical theorist. He is a retired Professor and University Scholar at the University of Louisville in Louisville, Kentucky, USA.
Dale Hample is an American argumentation and rhetorical scholar, associate professor at the University of Maryland. He has published many peer-reviewed journal articles, book chapters, and written one book and edited another.
Joseph W. Wenzel was an American argumentation and rhetorical scholar. He was Professor Emeritus at the University of Illinois Urbana-Champaign.
Sally Ann Jackson is an American scholar of argumentation, communication, and rhetoric. She is a professor of communication at the University of Illinois at Urbana-Champaign.
Judee K. Burgoon is a professor of communication, family studies and human development at the University of Arizona, where she serves as director of research for the Center for the Management of Information and site director for the NSF-sponsored Center for Identification Technology Research. She is also involved with different aspects of interpersonal and nonverbal communication, deception, and new communication technologies. She is also director of human communication research for the Center for the Management of Information and site director for Center for Identification Technology Research at the university, and recently held an appointment as distinguished visiting professor with the department of communication at the University of Oklahoma, and the Center for Applied Social Research at the University of Oklahoma. Burgoon has authored or edited 13 books and monographs and has published nearly 300 articles, chapters and reviews related to nonverbal and verbal communication, deception, and computer-mediated communication. Her research has garnered over $13 million in extramural funding from the National Science Foundation, the Department of Defense, the Department of Homeland Security, the Office of the Director of National Intelligence, Counterintelligence Field Activity, and the National Institutes of Mental Health. Among the communication theories with which she is most notably linked are: interpersonal adaptation theory, expectancy violations theory, and interpersonal deception theory. A recent survey identified her as the most prolific female scholar in communication in the 20th century.
Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish a number of personal and relational goals.
Robert T. Craig is a communication theorist from the University of Colorado, Boulder who received his BA in Speech at the University of Wisconsin–Madison, and his MA and PhD in communication from Michigan State University. Craig was on the 1988 founding board of the journal "Research on Language and Social Interaction," a position he continues to hold. From 1991 to 1993 Craig was the founding editor of the International Communication Association journal "Communication Theory" which has been in continuous publication since 1991. He is currently the editor for the ICA Handbook series. In 2009 Craig was elected as a Lifetime Fellow for the International Communication Association, an organization he was president for in 2004–2005.
Introduced by William Benoit, image restoration theory outlines strategies that can be used to restore one's image in an event where reputation has been damaged. Image restoration theory can be applied as an approach for understanding both personal and organizational crisis situations. It is a component of crisis communication, which is a sub-specialty of public relations. Its purpose is to protect an individual, company, or organization facing a public challenge to its reputation.
Karen A. Foss is a rhetorical scholar and educator in the discipline of communication. Her research and teaching interests include contemporary rhetorical theory and criticism, feminist perspectives on communication, the incorporation of marginalized voices into rhetorical theory and practice, and the reconceptualization of communication theories and constructs.
Sonja K. Foss is a rhetorical scholar and educator in the discipline of communication. Her research and teaching interests are in contemporary rhetorical theory and criticism, feminist perspectives on communication, the incorporation of marginalized voices into rhetorical theory and practice, and visual rhetoric.
James M. Honeycutt is an American academic who is currently a lecturer on the faculty of Organizational Behavior, Coaching, and Consulting at the UT-Dallas Naveen Jindal School of Management. A Distinguished Professor Emeritus of Communication Studies at Louisiana State University, he is best known for his Theory of Imagined Interactions (IIs). IIs are a form of social cognition in which an individual imagines and therefore indirectly experiences themselves in anticipated and/or past communicative encounters with others. IItheory appears in communication encyclopedias, handbooks and graduate and undergraduate textbooks.
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- ↑ "Archived copy". Archived from the original on 2010-06-26. Retrieved 2010-02-16.
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