COROS Wearables Inc

Last updated
COROS Wearables Inc.
Company typePrivate limited company
Founded2014
HeadquartersIrvine, California, USA
(legal domicile)
Dongguan, Guangdong Province, China
(Operations)
Area served
Worldwide
Key people
Lewis Wu (CEO)
Parent Dongguan Yuanfeng Technology Co.,Ltd (YF Tech)
Website https://www.coros.com/

COROS Wearables Inc. is an Orange County, California-based company specializing in performance sports wearables. [1] [2] Its majority investor is China-based YF Tech.

Contents

The company specializes in designing, manufacturing, and retailing specialist performance-focused GPS sport watches for outdoor sports. It focuses mainly on several running categories: Track, Trail, Road, and Ultra running. COROS used to have an established range of smart bicycle helmets with safety design features for mountain, road, and urban cyclists. [3]

History

In 2014, COROS was founded in China. [4] Lewis Wu came on as CEO in 2018. [5]

The company launched its first GPS watch - The PACE Multisport GPS Watch in 2018. [2] The watch had a built-in first-of-its-kind dedicated 'Track Mode' designed for track runners to get accurate pace, distance, and time data – where GPS tracking had originally failed. [6] [7] [8] [9]

Later that year, the company released two new watches, the APEX Premium Multisport Watch, in two sizes; 42mm, 46mm. [10] [11] [12] [13] [14]

In 2020, COROS launched PACE 2 - the lightest GPS watch at that moment - and announced partnerships with Eliud Kipchoge, Emma Coburn, and Des Linden. [15]

In November 2022, COROS launched the Apex 2 and Apex 2 Pro GPS watches. [16] [17] In August 2023, COROS launched PACE 3. [18] In October 2024, COROS launched PACE Pro. [19]

In May 2025, COROS introduced the COROS Launch Repair Program, allowing customers to replace parts for selected COROS wearables, such as the battery, dial, screen and buttons. [20]

Operations

COROS' main operations are within mainland China. Its R&D, manufacturing, and HRM are done by its HQ in Dongguan, mainland China. The company's other branches in North America and Netherlands B.V which serve the European Economic Area (EEA) are just in charge of global marketing outside of mainland China.

References

  1. ↑ "Coros smart bike helmet comes with bone-conduction audio". Engadget. Retrieved 2021-10-21.
  2. 1 2 "COROS Wearables Continues to Disrupt the GPS Watch Market | Running Insight". www.runninginsight.com. Retrieved 2025-01-13.
  3. ↑ "The Coros LINX is a smart bike helmet that makes sense". TechCrunch. 6 September 2016. Retrieved 2021-10-21.
  4. ↑ "18 Growing Wearable Companies & Startups (2024)". Exploding Topics. 2022-02-18. Retrieved 2025-01-13.
  5. ↑ Robbe (2019-06-26). "The Rise of COROS with CEO Lewis Wu". Believe in the Run. Retrieved 2025-01-13.
  6. ↑ Briskin, Lizzy. "Coros Pace 2 review: Can this GPS watch help you reach your fitness goals?". chicagotribune.com. Retrieved 2021-10-21.
  7. ↑ "Coros Vertix Review". Trusted Reviews. Retrieved 2021-10-21.
  8. ↑ "The Coros Pace 2 Is My New Favorite GPS Running Watch". Wired. Retrieved 2021-10-21.
  9. ↑ "COROS PACE 2 review 2021 | Medical News Today". www.medicalnewstoday.com. 2021-10-06. Retrieved 2021-10-21.
  10. ↑ "Watch your back, fitness brands – Coros is showing athletes what wearables should be". independent. Retrieved 2021-11-01.
  11. ↑ Peckham, James (2019-05-15). "Coros Vertix is a Garmin Fenix competitor designed to go up mountains". TechRadar. Retrieved 2021-10-21.
  12. ↑ Ståhlbr, Av Peter; T, Geir; Steigan, berg; Sawh, Michael (2021-10-11). "Sportklockemärken: din kompletta guide til Garmin, Polar, Suunto och Coros". TechRadar Sweden (in Swedish). Retrieved 2021-10-21.
  13. ↑ "COROS Vertix 2 outdoor sports watch review: Challenging Garmin with longer battery life, lower price, dual GNSS support Review". ZDNet. Retrieved 2021-10-21.
  14. ↑ "The Coros Pace 2 Sport is an ultralight GPS watch for competitive runners". finance.yahoo.com. Retrieved 2021-11-01.
  15. ↑ "COROS announces partnership with Eliud Kipchoge and the NN Running Team | News". Run247. 2020-11-24. Retrieved 2021-10-21.
  16. ↑ "Coros Apex 2 vs 2 Pro: 5 Key differences". SmartwatchCrunch. 2022-11-14. Retrieved 2025-01-17.
  17. ↑ "Coros Apex 2 and Coros Apex 2 Pro Announced". the5krunner. 2022-11-01. Retrieved 2025-01-17.
  18. ↑ "COROS announces COROS PACE 3 GPS Sport Watch". COROS. 2023-08-30. Retrieved 2024-01-17.
  19. ↑ "Introducing COROS PACE Pro: Fastest in Class Tech Meets an AMOLED Display". COROS. 2024-10-31. Retrieved 2024-01-20.
  20. ↑ the5krunner, tfk (2025-05-21). "Coros Launch Repair Program". the5krunner • tri bike run. Retrieved 2025-05-22.{{cite web}}: CS1 maint: numeric names: authors list (link)
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