CRN International

Last updated
CRN International
Industry Radio marketing
Founded1973;46 years ago (1973)
Headquarters,
United States
Website crnradio.com

CRN International is a radio marketing and promotions company.

Some of its promotions include two-minute vignettes, contests, personality endorsements, retail marketing, social media and digital integration.

Since the company was founded in 1973, its clients have included: Microsoft, Kraft, Chrysler, Johnson & Johnson, Hershey Foods, The Campbell Soup Company, Apple, The Navy, Unilever, Pepsico and Nextel among others. [1]

Microsoft U.S.-headquartered technology company

Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge Web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies. The word "Microsoft" is a portmanteau of "microcomputer" and "software". Microsoft is ranked No. 30 in the 2018 Fortune 500 rankings of the largest United States corporations by total revenue.

Kraft Foods American grocery manufacturing and processing conglomerate

Kraft Foods Group, Inc. is an American grocery manufacturing and processing conglomerate headquartered in Chicago, Illinois, part of the Kraft Heinz Company.

Chrysler Automotive brand manufacturing subsidiary of Fiat Chrysler Automobiles

Chrysler is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. In 1998, it was acquired by Daimler-Benz, and the holding company was renamed DaimlerChrysler. After Daimler divested Chrysler in 2007, the company existed as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before merging in 2014 with Italian holding company Fiat S.p.A. and becoming a subsidiary of its successor Fiat Chrysler Automobiles. In addition to the Chrysler brand, FCA sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. Furthermore, the subsidiary includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.

In 2009, CRN received MediaWeek Magazine’s Award for the Media Plan of the Year for Local Television and Cable. [2] Through the years it has won awards for its original use of media from a variety of organizations. CRN was included on the Inc Magazine list of 500 fastest-growing private companies in 1985 and 1986.

Its founder Barry Berman and his partner S. Richard Kalt were inducted into The Connecticut Business Hall Of Fame in the Class of 2006. [3]

The roots of CRN International came from a company Berman founded, “Connecticut Radio Network,” which provided news, sports, weather and special programming for 55 Connecticut radio stations. That company produced an independent ski report, New England Ski Watch for only Connecticut stations. Its sponsor, Maxwell House Coffee, funded CRN’s expansion to broadcast local ski reports around the country. CRN ended its daily news service for Connecticut radio stations on June 9, 2017. [4]

By 1981, CRN International was producing programming and promotions in 45 states. By 2000 CRN was creating campaigns that were broadcast in all 50 states, plus Canada and Europe.

CRN International is headquartered in Hamden, Connecticut and has offices in New York City, Detroit, Los Angeles, Seattle, Minnesota, and Hershey.

Hamden, Connecticut Town in Connecticut, United States

Hamden is a town in New Haven County, Connecticut, United States. The town's nickname is "The Land of the Sleeping Giant." The population was 60,960 at the 2010 census. Hamden is a suburb of the city of New Haven.

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References

  1. "Some of Our Clients". crnradio.com. Retrieved 6 April 2019.
  2. /The Adweek Media Plan of the Year article June 14, 2009
  3. Archived 2011-07-08 at the Wayback Machine /Connecticut Business Hall of Fame Class of 2006 profiles
  4. Keating, Christopher. "End Of An Era In State Capitol Press Corps". courant.com. Retrieved 2017-12-31.