Industry | Radio marketing |
---|---|
Founded | 1973 |
Headquarters | , United States |
Website | crnradio |
CRN International is a radio marketing and promotions company.
Some of its promotions include two-minute vignettes, contests, personality endorsements, retail marketing, social media and digital integration.
Since the company was founded in 1973, its clients have included: Microsoft, Kraft, Chrysler, Johnson & Johnson, Hershey Foods, The Campbell Soup Company, Apple, The Navy, Unilever, Pepsico and Nextel among others. [1]
Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge Web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies. The word "Microsoft" is a portmanteau of "microcomputer" and "software". Microsoft is ranked No. 30 in the 2018 Fortune 500 rankings of the largest United States corporations by total revenue.
Kraft Foods Group, Inc. is an American grocery manufacturing and processing conglomerate headquartered in Chicago, Illinois, part of the Kraft Heinz Company.
Chrysler is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. In 1998, it was acquired by Daimler-Benz, and the holding company was renamed DaimlerChrysler. After Daimler divested Chrysler in 2007, the company existed as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before merging in 2014 with Italian holding company Fiat S.p.A. and becoming a subsidiary of its successor Fiat Chrysler Automobiles. In addition to the Chrysler brand, FCA sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. Furthermore, the subsidiary includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.
In 2009, CRN received MediaWeek Magazine’s Award for the Media Plan of the Year for Local Television and Cable. [2] Through the years it has won awards for its original use of media from a variety of organizations. CRN was included on the Inc Magazine list of 500 fastest-growing private companies in 1985 and 1986.
Its founder Barry Berman and his partner S. Richard Kalt were inducted into The Connecticut Business Hall Of Fame in the Class of 2006. [3]
The roots of CRN International came from a company Berman founded, “Connecticut Radio Network,” which provided news, sports, weather and special programming for 55 Connecticut radio stations. That company produced an independent ski report, New England Ski Watch for only Connecticut stations. Its sponsor, Maxwell House Coffee, funded CRN’s expansion to broadcast local ski reports around the country. CRN ended its daily news service for Connecticut radio stations on June 9, 2017. [4]
By 1981, CRN International was producing programming and promotions in 45 states. By 2000 CRN was creating campaigns that were broadcast in all 50 states, plus Canada and Europe.
CRN International is headquartered in Hamden, Connecticut and has offices in New York City, Detroit, Los Angeles, Seattle, Minnesota, and Hershey.
Hamden is a town in New Haven County, Connecticut, United States. The town's nickname is "The Land of the Sleeping Giant." The population was 60,960 at the 2010 census. Hamden is a suburb of the city of New Haven.
Jim Long is an American entrepreneur, whose pioneering marketing concepts and creative “firsts” are iconic in the broadcast music industry.
Entercom Communications Corporation is a publicly traded American broadcasting company and radio network based in Bala Cynwyd, Pennsylvania. Founded in 1968, it is the second largest radio company in the United States, owning 235 radio stations across 48 media markets.
WHUS is the commercial-free college radio station of the University of Connecticut. It is one of the oldest radio stations in Connecticut, with roots going back to just after World War I. It is a community radio station, featuring members of the student body and the local community around Storrs, Connecticut.
Jones Radio Networks & Jones Media Group were branches of Jones International before being sold to Triton Media Group. JRN and JMN provide local radio stations with satellite-delivered formats. They also offer other services to local radio such as news and talk programs, syndicated radio shows, music scheduling, show preparation, and music and sales Research. Jones Media Network also owns many national syndication shows such as Lia, All Night with Danny Wright, The Ed Schultz Show, The Stephanie Miller Show, The Bill Press Show, The Neal Boortz Show, The Clark Howard Show, and A&E Network's Live by Request. Jones Media Networks & Jones Radio Networks own production studios in: New York, NY; Los Angeles; Chicago; Washington, DC; Seattle, WA; Centennial, CO; and Florida. Clark Howard and Neal Boortz are broadcast from the studios of WSB-AM in Atlanta, GA; those shows are produced by Cox Radio. Jones Media Networks reaches about 1.3 billion weekly listeners in radio. In 2006, Jones purchased TM Century, a Dallas-based company providing jingles and production services for radio stations across the country.
The Connecticut Business Hall of Fame, established in 2005, is an organization created to feature the accomplishments of companies and business leaders and to promote future business activities in the state of Connecticut in the United States.
IMS Health is an American company that provides information, services and technology for the healthcare industry. IMS stands for Intercontinental Medical Statistics. It is the largest vendor of U.S. physician prescribing data. IMS Health was founded in 1954 by Bill Frohlich and David Dubow. In 2010, IMS Health was taken private by TPG Capital, CPP Investment Board and Leonard Green & Partners. The company went public on April 4, 2014 and began trading on the NYSE under the symbol IMS. Ari Bousbib is IMS Health’s Chairman and CEO. Bousbib, formerly a longtime senior executive at United Technologies Corporation, joined the company in September 2010. IMS Health is headquartered in Danbury, Connecticut.
CRN Digital Talk Radio Networks, sometimes simply referred to as CRN or CRN Digital Talk, is a syndicator and distributor of radio programs and talk radio networks.
John H. Dowd (1922–2004) was a Hershey Chocolate Company brand manager, best known for negotiating the agreement that placed Reese's Pieces to tie in with Steven Spielberg's E.T. the Extra-Terrestrial.
WMAS-FM is a commercial radio station licensed to Enfield, Connecticut. It is owned by Entercom and airs an adult contemporary radio format. While WMAS-FM primarily serves the Pioneer Valley of Western Massachusetts, it is also heard in Northern and Central Connecticut.
WHLL is a commercial AM radio station. Licensed to Springfield, Massachusetts, it serves the Springfield metropolitan area. For 77 years, it broadcast under the call sign WMAS. The station is owned by Entercom, and is the sister station to WMAS-FM 94.7. WHLL 1450 is formatted as a country music station.
Broadcasting & Cable is a weekly television industry trade magazine published by Future US. Previous names included Broadcasting-Telecasting, Broadcasting and Broadcast Advertising, and Broadcasting. B&C, which was published biweekly until January 1941, and weekly thereafter, covers the business of television in the U.S.—programming, advertising, regulation, technology, finance, and news. In addition to the newsweekly, B&C operates a comprehensive website that provides a roadmap for readers in an industry that is in constant flux due to shifts in technology, culture and legislation, and offers a forum for industry debate and criticism.
Sports Byline USA is a national sports radio network based in the United States. Sports Byline USA is also the name of the flagship program on the network. It was launched on October 24, 1988. Sports Byline USA is located in San Francisco, California. Nationally, the network claims programming is heard on numerous radio stations, Sirius Satellite Radio channel 122, and on CRN Digital Talk Radio Networks channel 2. The station is also available on several international stations and is the main sports programming of the American Forces Network.
RS Public Company Limited is a Thai Leading entertainment company. Current business of RS contains 3 main business. Music Business which revenue come from 3 main channels; Digital Distribution, Physical Product and Copyright Collection. Show Business such as Concert and Events, Tailormade events and Artist Management. Media Business such as Radio and Television. The radio stations are composed of 3 different target groups "COOL Fahrenheit 93" Thai string music with easy listening style. "COOL Celsius 91.5" perform with the 50 minutes Music Freeze your mind concept and "Sabaidee Radio" Thai country music station that building on the success of Sabaidee TV. Television consisting of 1 Digital Free TV "Channel 8" free TV variety with the first run drama and the popular variety show and 4 leading satellite TV channels including "Sabaidee TV" Thai country music channel with the No. 1 ranking in satellite TV rating. "YOU Channel" music channel for teenagers who love musics. "Channel 2" entertainment variety for star lovers and " Sun Channel " Extreme Entertainment Variety channels containing sports, news and entertainment.
Radio Mango is an FM Radio network channel in the state of Kerala, India and It is headquartered in Kochi. Radio Mango started broadcasting from Kozhikode as Kerala's first Malayalam private FM station on 29 November 2007. The channel explores entertainment, music and news. Radio stations like Kochi, Thrissur, Kozhikode and Kannur has the network which broadcast through the frequency 91.9. In Alappuzha the frequency is 92.7.
Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives.
Robert Warren Pittman, is an American businessman. A media pioneer and consumer marketer who has consistently driven innovation across multiple platforms and industries, including radio, cable television, digital and mobile, Pittman has built and transformed companies throughout his career to match the evolving needs of the consumer. As Chairman and CEO of iHeartMedia, Inc., the number one audio company in America by reach, Pittman transformed a broadcast radio company into a 21st century multi-platform audio company. He also guided the company through a successful restructuring process.
The Agri Broadcasting Network (ABN) was a radio news network in the U.S. state of Ohio. ABN programming was heard on more than 60 radio stations statewide, including the major markets of Canton, Toledo, and Columbus. Its direct successor to the original ABN, the Ohio Ag Net now airs on most of the original affiliates.
Jay Marketing & Communications is a full-service creative and media advertising agency, headquartered in Rochester, New York, with offices in Phoenix and Tampa.
Faith Middleton is a Connecticut Public Radio talk show host. She is best known as the host of "The Faith Middleton Show" on Connecticut Public Radio, based at Connecticut Public Radio's studio in New Haven. In addition to her radio work, Faith has hosted and produced several popular television series for Connecticut Public Television; one aired nationally. She has been a regular contributor to NPR’s All Things Considered, Morning Edition, and Weekend Edition, and has guest-hosted NPR’s Fresh Air with Terry Gross.
Jim Host is an American businessman best known for founding Host Communications, a pioneering collegiate sports marketing and production services company that was acquired by IMG in 2007 for $74.3 million. Host sits on the National Advisory Board of the College of Communication and Information at the University of Kentucky.